Featured Report: Marketers: How to Define Your 'Internet of Things' Strategy

Wireless Week

Libraries in NYC Lending Wireless Hotspots

Jan,12,2015,

by: Verena Dobnik

NEW YORK (AP) — The New York Public Library is launching the nation's largest Internet lending program, handing out 10,000 free high-speed hot spots to some of the city's poorest residents. The program — which offers the devices for up to a year, about a $1,000 value — seeks to bridge a digital divide in the nation's largest city, where studies have found nearly 3 million of the 8 million people lack broadband access. "It is simply unfathomable that in the digital world in which we live, one-third of New Yorkers do not have access to broadband Internet at home, putting them at a serious disadvantage at school, in applying for jobs, and so much more," said Anthony Marx, president of the New York Public Library  Read More

Dex Media

Your Business Needs to Use Social Media for Customer Service

Dec,16,2014

by: Danielle Celmer

 Social media allows customers to voice their opinions, both positive and negative regarding their experience with your business, and they expect engagement. “By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today’s basic expectation that they will respond to emails and phone calls.” –Gartner Inc. Read More

Advertising Age

Marketers: How to Define Your 'Internet of Things' Strategy
Jan,09,2015
by:  Tim Dunn

The hoopla emanating from CES in Las Vegas is doubtless troubling execs anxious not to be seen as missing out on the next big thing. From smart projectors to smart beds to a new smart golf club, CES is certainly throwing up something for everyone right now. If you work in digital, then the question of an IoT strategy is likely to crop up imminently. But innovation undertaken for the wrong reasons is rarely conducive to career progression, so it's probably best to be pre-armed with a position that both defends against misconceived projects and also prepares for the internet-of-things-future now before us. Read More

Marketing Proofs

10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns

Jan,12,2015
by:  Lauren Tympel
A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns. But if you're unfamiliar with A/B testing or you're just getting started, it can be an overwhelming project to take on. Here's a list of do's and don'ts to steer you in the right direction. Read more

Wirehead Technology's  Computer Products

Hello Small Business Owners,
In today's hi-tech world most most people have started using tablets or smarthphone for simple work. But for real business the PC and a monitor are still being used to get work done.That is why Wirehead Technology is teamed up with the leading computer vendors like, Toshiba,Fujitsu,Tiger Direct, Equus, and many other top brands to bring you the best in Tablets, Laptops and of course PC's at prices that will fit Your Business IT budget. So if you are looking for PC's and more for your business visit our website Today at http://www.wireheadtec.com/products/index.html

Featured Report: Optimizing the mobile app for future mcommerce success

MediaPost 

Forrester: Mobile Is The Anti-Channel
Jan,02,2015
by: Sarah Mahoney
, While most marketers continue to think of mobile as a channel — one that runs somewhat parallel to its Internet presence — a new report from Forrester Research says it’s time to reverse that perspective. “Mobile eliminates the notion of channels by blurring the distinction between the physical and digital worlds,” writes analyst Julie A. Ask. And brands like USAA, using mobile as a way to sell expanded services; Starbucks, which is continually finding new ways to streamline purchasing, or Guinness building passionate beer communities, are finding that “mobile generates new revenue, improves customer relationships and reduces costs throughout all channels.”  Read More

Mobile Commerce Daily

Optimizing the mobile app for future mcommerce success

Dec,31,2014

by: Shira Anderson

This holiday season, businesses that successfully adapted to consumers’ changing shopping habits stood to see their innovation pay off. Today’s buyers want to buy what they want, where they want and when they want – and the companies that make it easy for them are the ones poised to cash in with serious sales. Given this reality, small retailers embracing mobile commerce are better positioned than ever before to offer customers that flexibility and reap those profits. Read More

Re/Code

Pinterest to Unveil Early Results From Promoted Pins, as It Looks to Ramp Up Advertising

Dec,28,2014

by: James Temple

Pinterest* will unveil early results from one of its first formal brand advertising efforts on Sunday evening, as the San Francisco company looks to roll out the product widely starting on Jan. 1. The popular site, which has raised more than a half billion dollars in funding, allows users to post, or “pin,” images of clothing, food and other products they like. As the company looked to start ramping up revenue, it began testing a Promoted Pins program that invited brands to pay for pins that appear on the search and category pages.   Read More

Mobile Commerce Press

MOBILE MARKETING IS TAKING OFF FASTER THAN OTHER DIGITAL AD CHANNELS

Dec,26,2014
by:Rebecca
IN THE UNITED STATES, SMARTPHONE AND TABLET USERS ARE BEING TARGETED AT A RATE THAT IS MORE RAPID THAN OTHER CATEGORIES.
According to a recent report by BI Intelligence,  mobile marketing  is growing at a faster rate than advertising over any other digital channel in the United States, as a rising amount of the overall ad budget by marketers is being allocated to catching the attention of an increasingly large number of users who look to their smartphones and tablet screens first. Read More 

 Wirehead Technology Mobile Application Development

Do you want your business to POP!
In today's business climate mobility is coming the best way to reach your customers But most mobile apps for business require you to create many different versions of the same app to work with the array of mobile OS's. That can cost you money and time to get that app into the hands of your customers.But what if I showed you how you can get a mobile app for your business that will not only work on all mobile devices, but also work on tablets and PC at no additional cost.Then let me introduce you to WhosPoppin mobile apps.

The WhosPoppin mobile app is different from most other apps because it's developed once and can run on any mobile device,tablet or PC. That in itself would make WhosPoppin one of the best mobile app for your business, but let look closer at the WhosPopin mobile app. most mobile apps will create a mobile version of your business website and allow your customers to visit your page but that's about it. But when WhosPopin develops your app you get links to all social media sites like, Facebook, Twitter, LinkedIn, Youtube and Pinterest.

WhosPopin also links your email,and phone to the apps. Best of all WhosPoppin allow your visitor to buy directly from your website and post it to their social media sites and the Youtube features lets you stream your video message directly to your customers. Now here the kicker WhosPoppin does this with making jump from app to app like other mobile app developers. Means your customers spend less time look for the right icon and more time doing the things you want them to do online buying from your website. So does WhosPoppin sounds like the mobile solution your are looking for for your business?  Do you want to know more? visit our demo site at  
http://www.wireheadtec.com/MobileApp.html

Featured Report: The Question Your Doctor Should Be Asking You — but Isn’t

Fierce Health IT

Survey: Consumer health tech adoption remains low

Dec,22,2014

by: Katie Dvorak

Use of technology to manage healthcare still remains low for consumers, but many of them view devices and apps in a positive light, according to a new survey from consulting firm Booz Allen Hamilton and research practice Ipsos Public Affairs. For instance, while seven in 10 respondents said they owned a smartphone or tablet, only two in 10 indicated that they used the devices to monitor or manage their health. The older the consumer and the greater their income, the more likely they are to use technology to keep track of their health, according to the report. One of the reasons for low adoption of tech to manage care is security and privacy concerns, according to the report. Because of that, providers must offer secure tools to entice their patients to use them, the authors said.  Read More

Modern Healthcare

What's in your wallet? 'Big data' wants to tell doctors and health plans

Dec,20,2014

by:  Carol Levine

Does privacy still matter? According to Facebook founder Mark Zuckerberg, privacy is no longer a “social norm.” But a recent report from the Pew Research Center found that Americans are indeed concerned about their privacy. More than half (55%) of survey respondents said that the “state of your health and the medications you take” was “very sensitive” information, second only to Social Security numbers. Fewer people considered information about their relationship history (40%), religious or spiritual views (22%), or political views (20%) as very sensitive. At the bottom of the list, only 8% considered “basic purchasing habits” very sensitive. Read More

Time 

The Question Your Doctor Should Be Asking You — but Isn’t

Dec,29,2014

by: Mandy Oaklander

The last time you went to the doctor, were you asked how much soda you drink? Probably not, but at Montefiore Medical Center in the Bronx, it’s now among the standard questions doctors will ask—and then log into the patient’s electronic health record. Those records, analyzed in a new study, reveal some interesting connections between sugar-sweetened beverage consumption and a slew of health problems. Read More

Politico Pro

High noon for federal health records program?

Dec,28,2014

by: ARTHUR ALLEN

Vast spending, frustrating software, angry doctors facing a punch in the wallet — and a hungry new Congress. It could add up to a powerful threat to the Obama administration’s $30 billion program to digitize the nation’s medical records.

Many doctors hate the clunky, time-sucking software they got through the massive subsidy program, and most complain that cumbersome information exchange is frustrating their efforts to coordinate and improve patient care. A quarter-million — half of those eligible for the electronic health records program — will face fines in 2015 for failing to use the systems in the way the government required. State Medicaid officials don’t know how many of their doctors are using electronic records, although they have handed out $9 billion of those federal funds to encourage their adoption. Nor do they have much sense of how much the technology is helping low-income patients. Read More

Heathcare POP Mobile Application Development

Healthcare Providers,
As you know Healthcare IT is changing every day especially in the new m-health field. Where mobile devices like iPhones, Smartphones and tablets becoming how doctors react to their patients and staff. But with this changes comes new laws about how mobility should be used to work with patient data in a secure way. This is where our mobile app called "Healthcare POP" can help Healthcare POP brings all of your healthcare info into one web-based app that can that can work on every mobile, tablet and desktop. For more information on Healthcare POP visit our demo website at http://www.wireheadtec.com/MobileApp.html Then call us if you have any questions.