Featured Report: Microsoft Goes After the Wallet
Wall street Journal/Technology
June,21, 2012
By: Ian Sherr
Microsoft has decided to follow Apple and Google by trying to digitize customers’ wallets. At an event for developers about its upcoming Windows Phone 8 mobile operating system, Microsoft said the software will support near-field communications, or NFC, a wireless technology used for digital-payments systems. It’s also including a new wallet program that will rely upon mobile operators for information such as credit and debit cards and loyalty and membership cards. “The goal is to replace the physical wallet in your pocket,” said Joe Belfiore, a manager in the Windows Phone team. “It’s the most complete wallet experience.” Google, which began its Google Wallet service last year, had most of the information on specialized chips in the phone. Some mobile operators didn’t like that because customers would want to move their information from one device to the next, so the operators disabled the software as a result. Microsoft said that by working with operators, it should avoid those issues.
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Media Post
Mindshare, Google Partner To Promote Mobile
By:Steve McClellan
June,22,2012
WPP’s Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the medium in their marketing plans. The venture, called the “Mobile Garage,” will start with teams of Mindshare and Google specialists in New York, London and Singapore. Mindshare clients will have access to the teams, which will provide expertise on search optimization, app development, strategic planning and other aspects of the mobile sector that clients can utilize as they evolve within the mobile space.
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Mobile Marketer
The casualties of mobile: What it takes to survive in the new mobile era
By: Chantal Tode
June,25,2012
Mobile is growing in leaps and bounds, driving significant growth for some companies even as others are struggling. While the ongoing poor economy may be partially to blame, it is also apparent that failing to grasp and adequately respond to mobile is also to blame. Facebook, Nokia, Research in Motion and Yahoo are just a few of the companies that are struggling financially at least in part because of an inadequate mobile strategy. As mobile continues grow and impacts even more areas of a consumer’s life, it is likely that other may also find themselves in hot water unless they come up with a strong mobile strategy.
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Bloomberg Business Week
Women’s Facebook Recommendations Spur More Likes From Men
June, 21, 2012
By:Kathleen Chaykowski
Women sway more men to their Facebook recommendations than they do members of their own gender, suggests a survey that may help advertisers hone their online pitches. Women are also less susceptible to influence. The research, published in the journal Science, tracked the use of an application to see whether one’s Facebook friends would adopt it. When women sent friends a notification that they had used the app, about 1 1/2 times more male friends acted on the information than females. Men, however, were 49 percent more influential in general.
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