Featured Report: These 5 Facebook Strategies Will Prepare Your Business for the Holidays

Convince and Convert

Back to School 2014: A Social AND Shopping Occasion

Sept,26,2014

by: Eric Swayne

That chill in the air and football everywhere tells us that Fall is finally back, but for those of us who are parents it means something even more important – school is back!

I, like many of you, spent much of our prep time hurtling from store to store with our kids buying everything from supplies to shoes in a mad dash, and now it’s done. Read More

ShortStacked

These 5 Facebook Strategies Will Prepare Your Business for the Holidays

Sept,29,2014

by: Chelsea Hejny

It’s September and my company ShortStack already has a couple months of planning for the holiday season under our belt. Sounds a bit zealous, right? Well, as it turns out, not really. For big corporate companies like Walmart and BestBuy, planning six or more months in advance for the holidays is normal. Why isn’t the case the same for small businesses?While it’s true big brands need more time to prep for the holidays because they’re operating at a large scale, there are still lots of reasons small businesses should start preparing for the season early, too. It’s like warming up before a big game. If you don’t do it, you won’t be able to play at your best. What business doesn’t want to be at playing at their best when Christmas rolls around?  Read More

Duct Tape Marketing

4 Steps to Leveraging Your Network to Build Your Business

Sept,29,2014

by:  Jonathan Greechan

Networking doesn’t have to be about luck, but most people I work with treat it that way. Like any marketing endeavor, some simple planning can greatly increase your chances of success. As Sun Tzu famously said, “Most battles are won before they are fought.” Unlock the potential of your network to grow your business by following the simple, step-by-step plan below;  Read More

Smart Blog on Social Media

Twitter’s future and what it means for brands

Sept,29,2014

by:  Allyssa Kaiser 

Since the announcement of its IPO in November 2013, Twitter has been highly scrutinized for its lack of user growth, but in the past few months, the platform has been shaking things up. As a result of its newly introduced targeting capabilities, the possibility of an algorithmic timeline, a heightened focus on direct response, and what seems like a new wave of second-screen experiences, marketers have all eyes on Twitter. Read More

Constant Contact Email Markerting

Is Your Small Business Maximizing Its Use of Email Marketing Software?

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Featured Report Your medical record is worth more to hackers than your credit card

Reuters

Your medical record is worth more to hackers than your credit card

Sept,24,2014

by: CAROLINE HUMER AND JIM FINKLE

(Reuters) - Your medical information is worth 10 times more than your credit card number on the black market. Last month, the FBI warned healthcare providers to guard against cyber attacks after one of the largest U.S. hospital operators, Community Health Systems Inc, said Chinese hackers had broken into its computer network and stolen the personal information of 4.5 million patients. Security experts say cyber criminals are increasingly targeting the $3 trillion U.S. healthcare industry, which has many companies still reliant on aging computer systems that do not use the latest security features. Read More

Fierce Mobile Healthcare

Lawmakers lobby feds to update regulatory guidance for mHealth apps

Sept,19,2014

by:  Judy Mottl

Two congressmen are asking the Department of Health and Human Services to develop "clear, easily accessible and up to date regulatory guidance" regarding mobile applications and requesting the federal agency update online technical compliance guidance to help app makers adhere to the Health Insurance Portability and Accountability Act.

"Many companies creating mobile health apps have told us that they want to fully comply with HIPAA regulations, but have difficulty confirming that they have done so because current regulatory guidance does not cover technologies that they are using," Reps. Tom Marino (R-Pa.) and Peter DeFazio (D-Ore.) wrote in a letter sent Thursday to Sylvia Mathews Burwell, secretary of HHS.  Read More

iHealthBeat

Online Doctor Ratings Affect Parents' Physician Choices, Study Finds

Sept,23,2014

by: Staff

Physician rating websites significantly affect parents' choice of a physician for their children, and parents are increasingly using such sites, according to a study published Monday in the journal Pediatrics, Medscape reports (Frellick, Medscape, 9/22).

Details of Study: For the study, researchers from the University of Michigan in September 2012 surveyed 1,619 U.S. parents with at least one child age 17 or younger as part of the university's C.S. Mott Children's Hospital National Poll on Children's Health. The respondents answered 23 questions related to physician rating sites.  Read More

MobiHealthNews

Investors agree: Attractive M&A environment in digital health right now

Sept,25,2014

by: Jonah Comstock

There’s no question that funding for digital health companies is high — a recent report from Accenture predicted funding for digital health startups will reach $6.5 billion by the end of 2017, up from $3.5 billion in 2014. But that doesn’t mean it’s smooth sailing for digital health investors or the companies seeking funding. At a Tuesday session at Health 2.0 in Santa Clara, California, a panel of digital health investors and startup veterans, moderated by “Venture Valkyrie” Lisa Suennen, discussed some of the unique circumstances of healthcare investing.   Read More

Healthcare IT Managed Services

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Featured Report: Artificial Intelligence That Imitates Children’s Learning

Fierce Developer

How to integrate emotional intelligence into mobile apps

Sept,22,2014

by: Shane Schick

The best way most mobile developers have to gauge how consumers feel about their app or mobile game is pretty simple: If they download it and use it, they're happy. If it gets uninstalled or is abandoned, they're not.  As issues around app retention, app engagement and the improvements of user experiences become more critical, though, a number of firms are beginning to create application programming interfaces (APIs) and software development kits (SDKs) aimed at analyzing a user's emotions much more directly.  Read More

Wireless Week

Samsung Gear S Coming to All Major U.S. Carriers

Sept,24,2014

by: Ben Munson

Samsung announced its Gear S will be coming to AT&T, Sprint, T-Mobile and Verizon “this fall.” The company previously revealed that its newest smartwatch would start selling across global markets in phases beginning in October. Carriers have yet to share details about pricing and plans for the Gear S. The Gear S stands apart from Samsung’s current stable of smartwatches in that it features a 3G radio. The Gear S will get its own SIM so it can completely stand in for a smartphone and handle voice calls, messaging and notifications. The device will feature an on-screen keyboard and expanded S Voice functionality.

Read More

Wireless Design and Development

Artificial Intelligence That Imitates Children’s Learning

Sept,23,2014by: University of Gothenburg
The computer programs used in the field of artificial intelligence (AI) are highly specialized. They can for example fly airplanes, play chess or assemble cars in controlled industrial environments. However, a research team from Gothenburg, Sweden, has now been able to create an AI programme that can learn how to solve problems in many different areas. The program is designed to imitate certain aspects of children's cognitive development. Read More 

Media Post

Kids' Smartphone, Tablet Usage Increasing

Sept,22,2014

by: Aaron Baar

The use of advanced technology in kids’ lives is growing, as even more families with kids have more smartphones and tablets than ever before.

According to a new report from The NPD Group, 71% of households in 2014 with a child between the ages of 4 and 14 own a smartphone, compared with 55% of household ownership in 2012. Ownership of tablets, meanwhile, doubled in the same period, growing from 21% in 2012 to 32% in 2014.

Among those families with kids, 35% said their child uses a smartphone (up from 21% in 2012) and 31% use tablets, up from 13% in 2012.  Read More

Wirehead Technology's Telecommunications Services

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Featured Report: Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors

Convert and Convince 

How Small Businesses Can Use Visual Content and Increase Conversions

Sept,19,2014

by: Tom Moore

Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions.Think about it – what do big companies have that small businesses don’t?Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design. However, none of this should deter you. Using visual content effectively online is all about knowing how to do it right.  Read More

The Next Web

Pinterest plans to help advertisers track performance of Promoted Pins, serve ads based on pinned brands

Sept,22,2014

by: EMIL PROTALINSKI

Pinterest today shared  its latest plans for Promoted Pins, the social network’s advertising and monetization scheme. The company explains it will be updating its Privacy Policy  on October 19, 2014 to reflect the changes. Pinterest is thus giving exactly a month’s notice before it starts serving “more relevant” Promoted Pins to its users and before it starts helping advertisers track how their ads are performing. A preview of the new policy is available here .Read More

Advertising Age

Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors

Sept,19,2014
by: Jason Abbate

Social media marketing often appears irrelevant to companies in the industrial and manufacturing sectors. While the value of this channel is well-established in b-to-b verticals such as SaaS (software as a service) and business services, industrial marketers who want to move their organizations forward in this space can encounter significant internal objection. One of the most common arguments: "Our audience isn't on social media, so why should we be?"  Read More

Marketing Sherpa

Email Marketing: Taking advantage of responsive design [Video]

Sept,,2014

by: David Kirkpatrick

If your experience is anything like the typical email marketer in 2014, a growing portion (possibly a very large percentage) of your list is opening email on a mobile device — maybe a tablet or, more likely, one of the many smartphones out there.

To fully reach and engage that audience, you can either design and build custom emails for every single platform your audience is using …

Or, to make things a bit simpler on the design and execution end of things, take the responsive design plunge for all your email campaigns to ensure your sends have the best look, feel and, more importantly, clickability on any mobile (or non-mobile) platform your recipients use.  Read More

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Featured Report: Are You Sabotaging Your Business Website?

Wall Street Journal

For the Few Who Do Use Mobile Payments, They Like NFC

Sept,12,2014

by: BRIAN R. FITZGERALD

Mobile payments have been around for years, offered by the likes of Google GOOGL -1.28%, Amazon and Square. But none of the various technologies have been adopted broadly.

Apple AAPL +0.73% is hoping to change that with its own service, Apple Pay, that relies on near-field communication, which involves waving a device in front of a reader. Of U.S. adults who have embraced mobile payments with their smartphones, 37% have used NFC, according to a recent survey by Nielsen that was charted by Statista. Read More

Dex Media

Are You Sabotaging Your Business Website?
Sept,08,2014
by: Marion Jacobson

It’s essential for your business to have a website, but if you’re making these mistakes, you might be hurting your business more than helping.

Visual Mistakes

You can drive people away from your website in a nanosecond with:

• Flash or animation that begins to play automatically
• An extremely busy design
• A very dull, vanilla design
• Tiny text that is hard to read
• Missing, hard-to-find, or hard-to-read contact info

Read More

QuickSpout

One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic

Sept,15,2014

by: NEIL PATEL

Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don’t even show up for? In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month. That’s 119,655 more visitors a month. Or 74% more search traffic per month. Read More

Site Pro News

Google+ Social Media Strategies – What You Need to Know

Sept,15,2014

by: Tina Courtney-Brown 

No social network invokes the fear, confusion, and outrage that arises when someone mentions Google+. It’s the most controversial platform out there these days, in part because so many business owners can’t seem to quantify if it’s worth the time and effort. Most concur that businesses need to have a presence on the flailing social space, for no other reason than Google wants you to, and Google owns the search stratosphere. SEO value aside, it’s a tough space to unravel.

Rest assured, however, that if you’re crafty, committed, and well-prepared, Google+ can indeed be a marketing boon for your business. There are metrics available now that help decipher what was once an intensely mysterious space. You no longer have to “trust it’s working.” Google+ experts ‘CircleCount’ recently released an interesting and highly valuable infographic and report that helps marketers capitalize in a space that few have truly mastered. Heed their advice, and you’re light years ahead of the pack  Read More

Wirehead Technology Small business Services

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Featured Report: Weak mobile device security bodes big risk for hospitals

Fierce Health Payer

4 complaints providers have with Medicare Advantage

Sept,12,2014

by: Dina Overland

Medicare Advantage plans are widely popular among Medicare-eligible consumers, but not everyone is fond of them. Many providers actually dislike the Medicare Advantage program and, therefore, are reluctant to contract with Medicare Advantage insurers, reported NerdWallet.

There are five common issues that providers have with the Medicare Advantage insurers, which continue to boost their enrollment numbers with broader coverage than traditional Medicare, FierceHealthPayer previously reported. Three of them are summarized below.

 Read More

Fierce Mobile Healthcare

Weak mobile device security bodes big risk for hospitals

Sept,08,2014

by: Judy Mottl

Only slightly more than half of healthcare employees (59 percent) are using full-disk encryption or file-level encryption on mHealth computing devices used at work, according to a new Forrester research report, which concluded that medical enterprises must adopt a data-centric approach to endpoint security on all employee devices. Such a security strategy will lead to less risk of data theft and data breaches, as well as shore up regulatory compliance, according to the report's authors. Read More

Modern Healthcare

Advocate, NorthShore merger would create giant health system in Illinois

Sept,12,2014
by: Andrew L. Wang
Advocate Health Care, Illinois' largest system, and NorthShore University HealthSystem, the dominant health network in Chicago's northern suburbs, announced today they will merge to form a 16-hospital system to be called Advocate NorthShore Health Partners.

Together, the two non-profit systems generated $7.3 billion in revenues and $361 million in operating income in 2013,according to the Modern Healthcare Financial Database. Presence Health, the 12-hospital network formed in the 2011 merger between Resurrection Health Care and Provena Health, was the second-largest system by revenue in the state with $2.8 billion in total revenue, according to the database.   Read More

Fierce Health IT

Telemedicine beneficial in management of chronic diseases, lowering costs

Sept,11,2014

by: Katie Dvorak

There are many uses for telemedicine to manage chronic diseases, and no matter the process, the technology offers beneficial results and costs reductions, according to a recent study.

The study, published online in the journal Telemedicine and e-Health, looks at the impact telemedicine has on cost, quality and access to care, focusing three chronic diseases: congestive heart failure, stroke and obstructive pulmonary disease. Read More

Wirehead Technology: Healthcare Managed IT Services

Healthcare Providers are you having trouble keeping up with the new government rules and regulations in Healthcare and don't know where to turn to get help? Then let us help you Wirehead Technology's Healthcare Managed IT Services will work with you to help you not only understand the rules but put together all the IT services that will help you comply with all the new Healthcare rules and stay with you to make sure your Healthcare practice is always up to date on all of the rules. To see how we can help your practice visit our Healthcare IT page at http://www.wireheadtec.com/Healthcare.html

Featured Report: Mobility "like a drug" says CEO of property buyer's agent

ZD Net

Mobility "like a drug" says CEO of property buyer's agent

Aug,22,2014

by:  Angus Macaskill

Ben Handler, co-founder and CEO of property buyers' agent Cohen Handler, provides insights from his organisation's experience of implementing mobility tools.  Handler discusses the client service and collaboration benefits that accrued, and advises other businesses to get on the mobility train before it leaves the station. "The phone is like a drug, people are addicted to their phone…and if you can't work out a way to get to your phone, to connect with your customers, to be connecting with your group, then you've missed the boat."  Read More

Fierce Wireless

5 reasons cable operators are building public Wi-Fi networks

Sept,08,2014

by: Mike Dano

It's no secret that the nation's cable companies are making a serious investment in public Wi-Fi networks. Comcast (NASDAQ: CMCSA), Time Warner Cable (NYSE: TWC) and others are building out hundreds of thousands of public hotspots that their customers can access for free. Moreover, Bright House Networks, Cablevision, Comcast, Cox Communications and Time Warner Cable already enable roaming across 250,000 of their individual hotspots via the "CableWiFi" initiative, without requiring the use of Hotspot 2.0/Passpoint technology. Read More

Media Post

Kids Have Opinions About Smartphones; Tablets, Too

Sept,09,2014
by: Aaron Baar

Although they’re not generally the target consumer for high-end electronics, kids are using smartphones and tablets in increasing numbers and are showing a clear preference among brands. According to advertising consultancy Communicus, one-third of American pre-kindergarten-age children have a tablet specifically used by them, while two-thirds of kids regularly use tablets. Among those that don’t have tablets, 50% ask their parents to buy them one.  “It’s certainly an opportunity area” for device manufacturers, Jeri Smith, president and CEO of Communicus, tells Marketing Daily. “[Kids] don’t dictate the brand, but they can use the ‘pester factor’ to get what they want.”  Read More

Wireless Week

Smartphones, Apps Lending Intelligence to Cars

Sept,09,2014
by: Tom Krisher

With a thumb swipe on a smartphone, your car one day will be able to drive into a parking deck, find an open spot and back into a space — all by itself. Technology being honed by French auto parts maker Valeo uses a dozen ultrasonic sound-wave sensors, 360-degree cameras and a laser scanner to safely park within a few centimeters of other vehicles. Then, when you're done with dinner or a business meeting, the car will return to you after another swipe of the thumb. The potential benefits are plenty. More orderly parking means less congestion. Drivers are spared the time and frustration of the hunt for a spot. Parking lots can squeeze more vehicles into limited space.  Read More

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