Featured Report: Survey: One-in-five in-store customers are connected

Survey: One-in-five in-store customers are connected Chain Store Age Jan,24,2013 by:DAN BERTHIAUME New York - Eighty percent of U.S. consumers use the Internet when they shop. And the fourth annual research study of shopper behavior by Cisco Consulting Services revealed the percentage of "Über-Digitals" shoppers, who regularly use their smartphones for their shopping decision-making, nearly doubled to 18% of the sampled population. Read More

What Do Facebook Marketers Need to Know in 2014? Social Media Today Jan,21,2014 by:Neha Bawa Sure, the millennials are opting out of Facebook, but still, the social media giant still isn't going anywhere. Which is good news for marketers, businesses and individuals wanting to utilize the platform in their marketing mix in the year ahead. By this point, it should be understood that when it comes to marketing, whether on Facebook or on any other online medium, it is crucial for marketers to constantly stay on top of things. With processes changing and taking new directions continually, it is important to be aware of what's going on and plan marketing campaigns and strategies accordingly. Only then can maximum success from a campaign be achieved. Read More

The "Three A's" of Nonprofit Social Media Engagement HubSpot Jan,23,2013 by:Steven Shattuck Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? A common rule of thumb that's now pervasive among brand marketers and savvy tech buffs is the so-called "rule of thirds." Learn More

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