Featured Report: 6 Ways to Market Your Brand to Women

6 Ways to Market Your Brand to Women Amercian Express Open Forum Mar,27,2014 by:Barry Moltz Women make up the majority of social media users across almost every major platform. So why isn't your brand targeting them better? Most small-businesses owners know that Pinterest is vastly dominated by women. However, according to information distributed by FinancesOnline.com, women also spend more time on all the major social media sites (except LinkedIn) than men. Learn More

Infographic: Consumers Just Say No to In-Store Tracking Ad Week Mar,24,2014 by:Katy Bachman Given the choice, consumers are likely to just say "no" to their movements being tracked in retail stores via their smartphones. According to a new survey by Chicago-based OpinionLab, eight out of 10 consumers don't want to be tracked without giving their explicit consent. A large majority, 64 percent, said they should only be tracked if they opt-in or sign up to participate in a program, a response that is directly contrary to the opt-out platform adopted by 11 mobile location analytics firms. Read More

Facebook takes mobile ad analytics in-house Venture Beat Mar,22,2014 by:Richard Byrne Reilly Facebook likes the mobile advertising space. So it's getting ready to bite off an even bigger piece. The Menlo Park, Calif. based social media kingpin is growing its in-house mobile analytic capabilities while at the same time working with the company's roughly 13 mobile ad partners. It's a two-pronged approach aimed at increasing Facebook's clout and its access to data. Read More

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