B2Bs Face a Mobile-First Future
e-Marketer
Apr,02,2014 by:Staff Smartphones and tablets invade the workplace thanks to trends such as "bring your own device" Smartphones and tablets are critical companions of on-the-go business professionals, while PCs and laptops have remained the primary tools of the trade when in the office. As mobility permeates all facets of the workplace, this paradigm is rapidly shifting, affecting the business-to-business (B2B) path to purchase and, in turn, altering the budgets, strategies and tactics of B2B marketers, according to a new eMarketer report, "B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep Up." Read More |
Report: Kill Switch Could Save Americans $2.6B Annually
Wireless Week
Apr,01,2014 by:Andrew Berg Whether you're for or against mandatory kill switch technology in smartphones, at least one study says such a feature could saved consumers bundles. According to a study conducted by Creighton University Professor Dr. William Duckworth, kill switch technology could save Americans up to $2.6 billion per year by reducing the amount they pay in smarpthone insurance and hacking away at the amount they actually pay to replace lost or stolen devices. Read More |
Review: Office for iPad Is Pretty and Functional Wireless Week Mar,31,2014 By:Bree Fowler NEW YORK (AP) - Microsoft Office fans who've spent the last nine months using the software's suite of apps on their tiny smartphone screens are probably thrilled that they can finally create and update documents on the iPad's significantly bigger display surface. |
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