Inc.
2 Secrets to More Effective Selling
June,28,2014
by: CURT HANKE
For years, I've resisted it. Turned a blind eye toward it. Rebuked it, even.
After all, the idea of "being in sales," with its attendant visions of Glengarry leads and used Oldsmobiles, is hardly one with great appeal. But while many businesspeople reject the idea of being perceived as "salespeople", the cold reality is that, like it or not, we're all in sales. We're all selling something. Ourselves. Our ideas. Our initiatives. Our team. Our business. Our brand. And so on. Read More
Wall Street
JournalYouTube Celebrities Can Go Mobile
By:ROLFE WINKLER
YouTube has created celebrities like beauty adviser Michelle Phan and the band Boyce Avenue. Now a startup is offering them, and others, more control over their audience, and potentially more money, through customized mobile apps.Read More
Duct Tape Marketing
How to Systematically Build Personal Brand Authority
June,23,2014
By:
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what allows you to up your game significantly. Now, don’t take the word authority to mean fame or notoriety – it’s really more about possessing personal power – the kind that can attract new business, create more opportunities and drastically shorten sales cycles.But here’s the thing you must understand – everyone wants it and few really know how to earn it. Read More
e-Marketer
Finally, Most Brands Measuring Social Content Effectiveness
June,,2014
by: Staff
Social media provides brands with another channel for content sharing. But as this becomes the norm, content marketers are looking to the next step in the process: measuring the effectiveness of this content. Based on an April 2014 study conducted by Ipsos OTX for the Association of National Advertisers (ANA), the overwhelming majority of brands are now doing so. Read More
Social Media Sevices
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