Featured Report: Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors

Convert and Convince 

How Small Businesses Can Use Visual Content and Increase Conversions

Sept,19,2014

by: Tom Moore

Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions.Think about it – what do big companies have that small businesses don’t?Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design. However, none of this should deter you. Using visual content effectively online is all about knowing how to do it right.  Read More

The Next Web

Pinterest plans to help advertisers track performance of Promoted Pins, serve ads based on pinned brands

Sept,22,2014

by: EMIL PROTALINSKI

Pinterest today shared  its latest plans for Promoted Pins, the social network’s advertising and monetization scheme. The company explains it will be updating its Privacy Policy  on October 19, 2014 to reflect the changes. Pinterest is thus giving exactly a month’s notice before it starts serving “more relevant” Promoted Pins to its users and before it starts helping advertisers track how their ads are performing. A preview of the new policy is available here .Read More

Advertising Age

Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors

Sept,19,2014
by: Jason Abbate

Social media marketing often appears irrelevant to companies in the industrial and manufacturing sectors. While the value of this channel is well-established in b-to-b verticals such as SaaS (software as a service) and business services, industrial marketers who want to move their organizations forward in this space can encounter significant internal objection. One of the most common arguments: "Our audience isn't on social media, so why should we be?"  Read More

Marketing Sherpa

Email Marketing: Taking advantage of responsive design [Video]

Sept,,2014

by: David Kirkpatrick

If your experience is anything like the typical email marketer in 2014, a growing portion (possibly a very large percentage) of your list is opening email on a mobile device — maybe a tablet or, more likely, one of the many smartphones out there.

To fully reach and engage that audience, you can either design and build custom emails for every single platform your audience is using …

Or, to make things a bit simpler on the design and execution end of things, take the responsive design plunge for all your email campaigns to ensure your sends have the best look, feel and, more importantly, clickability on any mobile (or non-mobile) platform your recipients use.  Read More

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