Site Pro News
Oct,04,2012
by: Nell Terry
If you’re in business for yourself, then you’re likely painfully aware of the importance of social media in your marketing strategy.
“You need a Twitter account!”
“Are you on Facebook?”
“Connect with me on LinkedIn!”
Makes you wanna reach for the earplugs sometimes, doesn’t it? If you’re like most small business owners, you eat, sleep, and breathe your company 24/7. Who has time to spend hours on social networks?
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This Week's Mobile Markerting News
Mobile Marketer
Mobile closes the gap between bricks and clicks
Oct,8,2012
by: Gary Elphick
When we take a look at how communications platforms have evolved, we have often been led to believe that bigger is better. But when we look at the reasons why those platforms have evolved, it points plainly at what is next and for retailers, at least, I am not convinced that bigger is necessarily better. In fact, I would argue the opposite. Print brought us a means to communicate with people. We wrote to them once a day in the hope that they would buy our things and then later tried to attribute sales to this.
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Web Pro News
The Google +1 Button Has No “Direct Effect” On Rankings, But…
Oct,07,2012
by: Chris Crum ·
Google’s +1s do not have a direct effect on a site’s ranking in search results. Google’s Matt Cutts said as much in a “Power Searching With Google” hangout on Google+ (via Alex Graves). However, he did indicate that Google is really only getting started with authorship, which he hinted will only become a stronger signal going forward.
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Mobile Marketing Watch
Mondelez Touts Mobile Marketing Initiative
Oct, 08, 2012
by: Michael
Mondelez International is taking an unexpected step into mobile marketing territory. The company made the announcement during New York’s Advertising Week. A report from Consumer Goods says the new program, which is called “Mobile Futures,” is meant to spike a company’s consumer connections “by working and collaborating with some of the brightest and most innovative minds in the mobile world—start-up entrepreneurs.”
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