Monday, June 10, 2013

Featured Report: Mobile search helps brands reach the masses with custom content


retail
No one is advocating for your brand. Now what?

Smart Blog on Social Media
June,07,2013
by:Lindsey Plocek
Why do Lady Gaga fans sleep on the streets of New York in glittery underwear just to score tickets to her shows? Why do sports enthusiasts wear hats made out of cheese in support of their favorite team? What motivates political activists to knock on doors during election season, and how did Oreo come to dominate America's cookie market with more than 33 million Facebook fans?
There's a commonality here. The brains behind these branding efforts were able to mobilize fans with emotion and inspire them to become full-blown advocates.
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Facebook Home kicks off makeover with new favorite apps tray
Fierce Mobile Content
June,07,2013
by:Jason Ankeny

Facebook (NASDAQ:FB) is taking steps to overhaul its much-maligned Home launcher for Google's (NASDAQ:GOOG) Android, adding a new tray for favorite non-Facebook apps. Facebook Home, introduced in early April, is an alternative homescreen that pushes the social media giant's mobile services to the forefront of the Android user interface. The new favorites tray, rolling out via Facebook's flagship Android app, enables consumers to customize their Home experience by pinning the other apps and games they use most, a move to assuage criticisms that Home is too rigid and makes it too difficult to access other mobile features and functions.
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Featured Report: Mobile search helps brands reach the masses with custom content


Android Tablet
Mobile search helps brands reach the masses with custom content
Brafton
June,07,2013
by: Brafton Editorial

The latest data from the Pew Internet and American Life Project found that, for the first time in history, there are more smartphone owners than individuals with cell phones or no smartphone at all. Now that 56 percent of Americans are toting internet-enabled mobile phones, marketers must choose which action plans they'll use to engage their prospects. Will they adjust their content for mobile SEO value, create a new strategy altogether or wait to see what others do. Read Study
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