Featured Report: How to Bake Marketing into your business

The allure of geolocation Mobile Commerce Daily May,31,2013 by:Rimma Kats Mobile location awareness and geo-targeting appeals to retailers in many ways, especially because of the technology's help in driving consumer engagement and delivering personalized offers and content based on a customer's proximity to an in-store location. Location-based technology is becoming a must-have for retailers. The technology is an incremental part in marketers' strategies and a good investment in bring in-store traffic and delivering contextually relevant content. Learn More

D11: Meeker Touts Future of Wearables, Driveables, Flyables Wall Street Journal May,29,2013 by:Evelyn M. Rusli and Shira Ovide Mary Meeker, a partner at venture-capital firm Kleiner Perkins Caufield and Byers, released her annual "State of the Internet" report on Wednesday, and highlighted the massive growth of mobile computing gadgets, a generational attitude shift fueling the sharing photos and other data online, and the boom of Internet-connected devices that increasingly are supplanting personal computers and other older computing gear. Read More

How to Bake Marketing into your business Small Business Newz June,02,2013 Jim Connolly The most successful businesses bake marketing into their services. If you have not heard the term before, baking marketing into a service (or product) means creating something, which is of so much value and interest, that people want to buy it and also tell their friends about it. Most small business owners do the opposite Look around you at your competitors and you will see that with few exceptions, they all seem remarkably similar. So, they try and undercut one another on prices or fees, out network one another or outspend one another on marketing. They are focusing their time and money in completely the wrong direction. They are trying to get people interested in something, which isn't interesting. This is a costly, avoidable mistake. Read Study

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