Featured Report: The Reality of Social Media Marketing Crushes Expectations

The Reality of Social Media Marketing Crushes Expectations Mashable Sept,27,2013 by:Todd Wasserman Posting pictures on Facebook and interacting with fans may sound like fun, but that's not always the case.When you're running a business, it can be just one more job to do. It's also a task with an uncertain return on the investment of your time and money. All this may make one yearn for the days when all you needed to market your business was to run a print ad somewhere. Learn More

Crowdsourcing a Mobile Wallet ZD Net Sept,25,2013 by:Diarmuid Mallon Maybe we should just ask consumers what constitutes a mobile wallet, instead of letting banks, merchants, or telcos decide. New research from SAP (full disclosure: my employer) shows that consumers know what they want. And that, in turn, gives industry good insight into what to build. Read More

72pc of companies implementing mobile strategy Mobile Commercer Daily Sept,26,2013 by:Rebecca Borison The majority of large companies are fully embracing mobile marketing, with 92 percent recognizing the importance of mobile solutions in their industries, according to a new study from Syniverse. It should come as no surprise that mobile is playing a large role in companies' marketing strategies, but this survey solidifies the extent to which that statement is true. Mobile marketing is no longer optional, and companies are beginning to understand that. Read More

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