Featured Report: Social media: Why it's the worst phrase in marketing

Social media: Why it's the worst phrase in marketing iMedia Connection Sep,17,2013 by: Brandon Evans I have been involved in social media since the early days when Facebook was exclusively used by college students. I helped build one of the first and largest social agencies, MRY -- now part of Publicis Group. I have since founded a social marketing platform for large brand marketers. So, how can I view social media as the worst term in marketing when my career has been built upon it? In short, it's a misleading term that confuses both consumers and marketers. Here's how: Read More

Online retailers adopt mobile-first approach as smartphone shopping grows Mobile Commerce Daily Sept,20,2013 by:Chantal Tode Pure-play online retailers are overhauling their business strategies from site design to establishing a physical presence to address the significant growth in mobile shopping. With 29 percent of Amazon's traffic coming from mobile-only shoppers, the ecommerce giant cannot afford to overlook this important channel and makes sure to support these shoppers with browsing and app experiences that take advantage of the latest mobile features and functionalities. Learn More

Here's What's Happening in Mobile Marketing Mobile Marketing Watch Sept,20,2013 by:Michael In case you missed it, here are some of the top stories in mobile marketing and advertising we've been following this week. iOS 7 Arrives: What You Need to Know Before Upgrading With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple's most advanced mobile operating system to date. As a result, iPhone, iPad and iPod Touch users can expect some major changes. For starters, the system's general look and feel will be unlike anything iDevice owners have previously experienced. Read More

Social Media Services

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