Monday, May 12, 2014

Featured Report: Laying Down the Laws of Social Media Marketing


Laying Down the Laws of Social Media Marketing


Mobile Marketing Watch
May,07,2014
by:Michael Essany

Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal... but only when said resources are used efficiently and effectively.
Analogous to the traffic laws that keep us from doing harm or having harm done to us, understanding the proverbial laws of social media marketing will ensure that your company's social media presence does no harm to your brand or to the customers you're striving to attract.
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mobile video
Entertainment Grabs Biggest Share of Mobile RTB Ad Spend Worldwide

e-Marketer
May,08,2014
by:Staff

eMarketer expects increases in US real-time bidding (RTB) digital display ad spending-which includes all display formats served to all devices-to remain impressive over the next several years, with annual double-digit gains driving the total to $12.02 billion in 2018, up from $4.86 billion this year.
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LinkedIn Makes Another Move That Irritates Business Users

Web Pro News
May,09,2014
by:Chris Crum
About a month ago, LinkedIn angered some of its business users when it announced that it would get rid of the Products/Services tab in favor of Showcase Pages. Now it's irritating users again by shutting down its business card scanning product CardMunch in favor of new integration with Evernote.
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