Dex Media
How to Display Prices on Your Business Website. Or Not.
July,10,2014
by:Jeff B. Copeland
NO. Never give a price till you’ve had a chance to persuade a customer of the value of what you’re selling and that’s best done by moving the conversation along from your website to a phone call or other two-way communication.
YES. Your customers are already price-checking your product or service on Amazon, Milo, Yelp, LegalZoom, AutoMD and on and on. Get into the price conversation up front. Plus, save yourself the trouble of giving sales pitches on the phone to shoppers who can’t afford you. Read More
Ad Week
LinkedIn Ads Can Be Tested and Targeted Like Never Before
July,24,2014by: Garett Sloane
LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored Content allow an advertiser to test, tailor and target messages similar tohow they do on Facebook.
Until now, brands could only sponsor messages that they first posted to their LinkedIn pages as organic content, limiting the freedom to test messaging without broadcasting to all followers and visitors to the page.
"This is a big step for LinkedIn monetizing the feed," said James Borow, CEO of Shift, a marketing software firm and LinkedIn partner. "Organic content amplified only takes you so far, so it's opening up this inventory for true 'A/B testing' and sophisticate advertising." Read More
e-Marketer
Pinning? Bet You're Doing It on MobileJuly,22,2014
by: Staff
eMarketer estimates that 40.1 million US consumers will use Pinterest via any device at least monthly this year—and based on recent data, it’s likely that most of this activity will take place on mobile. According to Q2 2014 research by ShareThis, US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users. Three-quarters of Pinterest sharing took place on a mobile device. In comparison, Facebook—which claimed the overwhelming majority of all social shares—saw just over half conducted via smartphone or tablet. Read More
Site Pro News
Effective SEO Tips for Small Businesses
July,28,2014
by: Tina Courtney-Brown
Every small business with an online presence has to deal with the issue of SEO. Most, however, haven’t a clue where to begin. As you delve into the topic across the endless articles on the subject, a feeling of being overwhelmed can easily taint the process; for many, the task seems daunting and endless.
In truth, SEO is not rocket science. While it can be a complicated formula, there are very clear and effective ways to kick start your SEO efforts. In other words, there are SEO tactics that are absolutely essential to success, and they provide the perfect foundation from which to build your strategy.
Don’t be overwhelmed. Be educated. Take the list below and implement each suggestion, one by one, and your rankings will reflect your efforts. They may not land you at the number one position over night, but they will give you a boost and provide insight on what’s working and what’s not. Having a place to start from is priceless. It’s time to dive in and master SEO.
Social Media Services
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