Featured Report: 7 Quick Marketing Tips for Attracting Holiday Business

ZD Net

For enterprise, mobile devices about to become irrelevant

Oct,12,2014

by:  Larry Dignan

 Samsung has revved up a services engine to better target enterprises and sell Galaxy tablets and smartphones. Apple has paired up with IBM to drive enterprise sales of iPhones and iPads. And Microsoft has Nokia, Surface and other devices. But a funny thing is happening on the mobility front when it comes to real business: The actual device is becoming irrelevant.  Read More

Marketing Sherpa

How reputation affects success (and 5 ways to improve it)

Oct,07,2014

by:Daniel Burstein

For an ecommerce transaction, trust is essential. While ecommerce has grown significantly, it still requires more confidence for a customer to purchase from an online retailer (where the value of the product and reliability of the store is conceptual) than a brick-and-mortar retailer (where customers can touch and feel a product and take it home instantly). We wanted to test this theory and see how reputation affects overall ecommerce success. In thisMarketingSherpa Ecommerce Benchmark Study survey Read More

Dex Media

7 Quick Marketing Tips for Attracting Holiday Business

Oct,07,2014

by: Marion Jacobson

The final weeks of 2014 are upon us, ready or not. It’s 11 weeks until Christmas, and savvy shoppers are already making plans to take advantage of Black Friday and Cyber Monday deals. Even if you don’t have a retail business or sell gifts or holiday-related items, you’re probably thinking of ways your business can capitalize on holiday activity. Read More

Mobile Marketing Watch

Infographic Shows the ‘Good and Bad’ of Social Media Marketing

Oct,10,2014

by: Michael Essany

Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively. “Despite the growth of social media marketing,” says Kimberlee Morrison of SocialTimes , “CMOs still have some questions. Social has the potential to connect brands with consumers the world over, but only for those who understand how to use the medium.”   Read More

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