Featured Report:Mobile ads pushing more purchases

Marketing Sherpa Blog

Marketing Strategy: What is your “Only Factor”?

Oct,17,2014

by: Austin McCraw

Warning: I am about to offend someone. It could be you. It might not be. Either way, I wouldn’t continue reading unless you’re up for having your notion of marketing challenged and you have the time to leave a ranting blog comment — just in case you end up feeling the need to. Let’s talk about marketing strategy for a moment. That’s right. Put down your proverbial to-do list, and let’s talk about the force behind the success (or failure) of all your marketing campaigns — your value proposition.   Read More

Mobile Marketing Daily

Mobile Said To Take Budget From Print, TV

Oct,17,2014
by: Mark Walsh

Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings  by research firm Advertiser Perceptions. More immune to mobile budget poaching were social media, digital video and search.Among the 300 agency and marketing “decision makers” interviewed online in July, findings revealed that print will suffer the most from growing mobile ad budgets, with 41% citing that category as a source for mobile ad dollars. Another 34% indicated they would shift money from TV advertising to mobile, while 32% will tap digital display budgets. Nearly four in 10 (38%) said an overall expansion in ad budgets would fund more mobile ad spending.  Read More

Dex Media

Local SEO: How to Know When You’re Winning

Oct,10,2014

by: Jeff B. Copeland 

You’re paying good money to a search engine optimization (SEO) expert or taking your own valuable time to do it yourself, so how is SEO paying off for your local business? No, we’re not asking if you’re top-ranked on Google; that’s increasingly tough to measure, as Google serves up more personalized results to its users and keeps changing the layout of its pages (for instance, one bit of prime real estate, the “7-pack” of local business listings, disappeared for many searches last summer). Read More

BizReport

Study: Mobile ads pushing more purchases

Oct,16,2014

by: Kristina Knight

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting from influencer to converter.  New data out this week from Marin Software shows mobile devices are now pushing more conversions. According to researchers smartphones and tablets now account for about one-third of conversions on Google (30%) and Facebook (35%). Some interesting takeaways from the report include Read More

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