Monday, May 27, 2013

How Your Small Business Can Create Content That Attracts New Customers

This Week's Mobile Marketing News



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How Your Small Business Can Create Content That Attracts New Customers

Small Business Newz
May,14,2013
by:Rich Brooks
Online lead generation is critical to every small business. Our websites-and related properties-need to be constantly attracting new customers.Content-valuable content-is what attracts prospects to our website where we can begin the process of turning them into customers.Since so many of us turn to search engines or our favorite social media platform to answer questions and solve problems, as businesses we need to make sure that we're there, too, ready to help.
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Mobile, social video platforms proliferate, challenging marketers
Mobile Marketer
May,24,2013
by:Lauren Johnson

Mobile and social videos have grabbed the attention of both consumers and brands. As the number of platforms continues to grow though, it is becoming less clear where marketers should place their bets.
Mobile and social video is opening up new opportunities for marketers to serve bite-sized content to users. Given the quick growth of mobile and social video in the past year, it is likely that the number of platforms available to marketers will increase, which will only make it more challenging for marketers to know how to market on niche platforms going forward.
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Marketers Beware: Facebook Losing Steam with Teens
Mobile Marketing Watch
May,24,2013
Michael

Have America's teenagers begun losing interest in Facebook? A new report says the answer is in the affirmative, and marketers may want to take note. A freshly published Pew survey indicates that the social network of one billion is becoming too much of a headache for some teens to handle. Why so? Because their moms, dads, grandparents, neighbors, teachers, and extended family are all there on Facebook too. Read Study
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