Featured Report: How Would You Change Your Business, If You Didn’t Need To Earn A Penny?

How Would You Change Your Business, If You Didn’t Need To Earn A Penny? Small Business Newz Oct,27,2013 by:Jim Connolly There’s real power in that question.Why? Because it causes you to think about your business in a new way... through fresh eyes. Removing the money filter Many business owners fail to discover potentially valuable ideas, simply because they can’t immediately see where the money will come from. The reason we need to free our thinking when it comes to developing ideas for our business, is that the money isn’t always obvious at the conception stage. If it’s obvious, everyone else is already doing it and it has little value. or example... Learn More

Dear Marketers: Ignore Google+ At Your Own Risk Social Media Today Oct,22,2013 by: Don’t Underestimate the Power of Google+ Uninformed marketing professionals and business owners have long considered Google+ to be the ugly stepchild of social media giants such as Facebook and Twitter, largely dismissing the growing platform as a waste of time. Even though Google+ is a relatively new player in the social media game, it has a constantly evolving platform combined with unique features and important SEO capabilities that must not be overlooked. In fact, if your business has 100 followers with active engagement, your Google search engine results position can improve by 14 spots. Read More

Unilever exec: Create mobile-specific native advertising to engage consumers Mobile Marketer Oct,25,2013 by: Rebecca Borison NEW YORK - A Unilever executive at the Media Tech Summit 2013 conference said that marketers should work towards creating content and native advertising that works directly within the context of mobile as opposed to taking what they know from older media and translating it to mobile. During the “Future of Native Advertising” session this week, execs from Unilever and News Corp. discussed the importance of contextually relevant advertising that mirrors the product in which it is placed. The session was moderated by Jordan Kretchmer, chief executive officer of LiveFyre. Read More

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