Monday, October 7, 2013

Featured Report: Mobile-enabled sharing economy opens new opportunities for marketers


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Mobile-enabled sharing economy opens new opportunities for marketers

Mobile Marketer
Oct,04,2013
by:Rebecca Borison

With mobile opening up new ways for consumers to interact with commerce, a sharing economy has emerged, popularizing companies such as Zipcar, Airbnb and Splitwise.
Consumers are more willing now more than ever to share products and goods, and mobile devices are enabling this culture shift. Mobile makes it possible to split a bill with friends in a restaurant or even to select a stranger's apartment to rent for a night.
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FCC Set to Enforce New Telephone Privacy Rules

Direct Marketing News
Oct,03,2013
by: Al Urbanski, Senior Writer

On October 16 new rules go into effect under the Federal Communications Commission's Telephone Consumer Protection Act (TCPA) that can have serious repercussions for SMS text marketers who do not take heed of new opt-in requirements.In harmonizing its rules with the Federal Trade Commission's Do Not Call Implementation Act, the FCC's revise does away with the exception of presumed consent for preexisting customers.
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10 Rules for Crafting the Perfect Tweet
Intuit Small Business Blog
Oct,03,2013
by:Tim Parker

Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make your missives stand out.Here are 10 ways to get your tweets noticed:
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