Word of Mouth.org
Oct,12,2012
by: Dave Kerpen
Social media can be an incredibly powerful word of mouth amplifier. But, how do you show everyone your brand is worth talking about? For starters, stop talking about yourself and pay attention to what your customers are saying about you instead. After you listen carefully, respond — even to the negative stuff. Say thank you to people who say nice things about you. Stop selling and start having conversations. In the video below, Dave Kerpen, CEO at Likeable Media, shows you how to rock at social media by changing how you perceive this word of mouth marketing tool. He explains how not responding is worse than hanging up on a customer, why saying “I’m sorry” is not an admission of guilt, and why customer service is marketing.
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This Week's Mobile Marketing News
Mobile Marketer
Instagram is linchpin to mobile’s multichannel success
Oct,15,2012
by: Rimma Kats
Gone are the days when marketers solely rely on Facebook or Twitter to drive their multichannel efforts. Instagram is becoming the new engagement channel companies are leveraging to strengthen mobile, social and television initiatives. Companies such as Grey Goose and Taco Bell have relied on Instagram over the past few months to drive consumer engagement. More marketers are turning to Instagram to roll out unique campaigns that have a highly social element to them.
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New York Times/Small Business
Even Small Players Can Seize the Day With an App Strategy
Oct,10,2012
by: Eilene zimmerman
In the summer of 2010, Sheri Gurock, co-founder of Magic Beans, a retailer specializing in toys and baby gear, decided to join the mobile app craze. But her timing may have been a little off. Ms. Gurock deployed an app that allowed in-store customers to bypass the cash registers and check out their purchases themselves, on their mobile devices. Magic Beans got the app at no charge by working with its creator and agreeing to be a retail testing ground.
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Ad Age Digital
Is Mobile Currency Really Making Cash Obsolete?
Oct, 11, 2012
by: Adam Broitman
he value of the dollar bill is not derived from its material composition; it's merely a symbol that represents a cultural understanding of value. Howard Rheingold explained the overlapping origins of language and currency. The origins of writing actually came from accounting. The symbols of agricultural civilizations enabled these large empires to emerge for the first time, with hierarchies and work gangs, and irrigation and large-scale building projects. The people who kept track of things, the priests or the rulers, began to make deals. If you deposited 50 bushels of wheat in a granary, they would get you 50 little clay tokens and make it into an envelope.
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