Featured Report: The Future Of Wearable Technology Is In The Enterprise (At Least For Now)

Washington Post

IT digest: Smartphone sales up 20 percent in quarter compared with last year

Dec,28,2014

by: Mohana Ravindranath
Smartphone sales up 20% in quarter
Worldwide smartphone sales grew 20.3 percent from the same quarter one year ago, though overall mobile phone sales were flat, a new Gartner report showed.Vendors sold an estimated 301 million smartphones in the third quarter. These accounted for 66 percent of the total mobile phone market.“Sales of [simpler] feature phones declined 25 percent in the third quarter of 2014 because the difference in price between feature phones and low-cost Android smartphones is reducing further,” Roberta Cozza, a Gartner research director, said in a statement. Read More

Marketing Sherpa Blog

Ecommerce: Building online trust before customers click over to your competitors’ sites

Dec,23,2014

by: Daniel Burstein

All marketing is built on trust. Without trust, customers won’t subscribe to your email. They won’t open. They won’t click. And they certainly won’t buy. Keeping this in mind, I interviewed Craig Spiezle, Executive Director and President,Online Trust Alliance, about security, privacy and consumer protection. I’ve also and provided tips on how you can build trust with your customers. Read More

CNBC

2015's disruptor class: Isaacson on Elon Musk, mobile payments

Dec,28,2014
Trent Gillies
Mobile payments and Elon Musk are among several trends and innovators poised for a breakout year in 2015, according to one expert.In an interview on CNBC, Walter Isaacson, author of the best-selling Steve Jobs  biography, predicts people who are "unbanked" in society will soon be able to make Internet purchases more easily. Isaacson, chief executive of the Aspen Institute, said the lack of banking options available to some will prompt electronic payment systems to rise to the challenge. Read More

Tech Crunch

The Future Of Wearable Technology Is In The Enterprise (At Least For Now)

Dec,25,2014

by: Jonathan Shieber

The first iteration of Google Glass was a flop with consumers (almost from the beginning), most wearables ultimately go unworn, and even boosters bemoan the state of the current wearable market for consumers. Amid all the gloom there’s one trillion dollar bright-spot for the wearable marketplace. From the voice activated communication and logistics devicesmade by Theatro, to the software platforms developed by APX  Labs andAugmate, and the robotic exoskeletons like Lockheed Martin’s Fortis and HULC models or the wearable device from 1MM Corp., a startup just accepted to the R/GA accelerator in New York, for use in warehouses to reduce worker’s injuries. Read More

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Featured Report: Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips

WIX Blog

10 Gmail Tricks that Will Turn Your Life Around

Nov,24,2014

by: Staff

How many emails do you get a day? Five, fifty, one hundred? Whatever the number, there’s a good chance that a big chunk of your communication is by email. With so many mails bombarding your inbox daily, it can be hard to stay on top of it all. If your email inbox gets cluttered faster than a teenager’s bedroom, we’ve got some handy tips to make things a little more manageable. Here’s our list of our favorite Google Labs & shortcuts to make you the master of your inbox.  Read More

Media Daily News

Global Media Viewing Up, Mobile Consumption Doubles

Nov,22,2014
by:Wayne Friedman
Global media consumption rose over six hours per week in 2013 versus a year ago — with still-surging digital media a main factor. Worldwide media usage grew 2.8% to 43.78 hours a week -- up six hours, 15 minutes, and 16 seconds versus 2012, according to media researcher PQ Media.  Digital media usage grew 13.2% to 5.79 hours per week, with Gen-Xers (those born between 1965 and 1979) averaging 7.36 hours a week.  Read More

Marketing Proofs

Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips [Infographic]

Nov,22,2014
by:Verónica Maria Jarski
More than half (51%) of shoppers plan to purchase holiday items online, according to the following Yahoo infographic. Moreover, 88% of shoppers have researched a product online then purchased in a store. So if you want to get on holiday shoppers' wish lists, use the infographic's search advertising tips. One big tip: make sure your site is optimized for mobile. "Some 76% of smartphone owners plan to use their device for holiday shopping," states Yahoo.Also, be mindful of the busiest days of the season, such as Thanksgiving Day, Black Friday, Cyber Monday, and Green Monday: "On these days, search advertisers should expect clicks to spike 119% compared to the daily average or the quarter," advises Yahoo. Read More

Mobile Shop Talk

45% Frequently Use Shopping Apps, 90% Use Phones in Bed
Nov,20,2014
by: Chuck Martin

While mobile has changed how people shop, it doesn’t mean retailers have kept up with the transformation. And shoppers aren’t stopping there, with ever increasing desires for more mobile services from retailers. The majority (60%) of smartphone owners say having a mobile device has changed how they shop, according to a new study. And when it comes to mobile shopping, apps don’t rule, based on the 2014 Digital Impact Survey.  Read More

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Featured Report: BYOD: Why the biggest security worry is the fool within rather than the enemy without

ZD Net

BYOD: Why the biggest security worry is the fool within rather than the enemy without

Oct,29,2014

by: Colin Barker 

The vast majority – 95 percent – of IT managers are prepared to admit that they are struggling to tackle all the potential security threats they face and 87 percent believe that the biggest threats came from mobile devices in the hands of careless employees, according to a new survey. Check Point's third annual security survey is focused this year on mobile devices. The company interviewed 700 IT professionals in the US, UK, Germany, Canada and Australia.  Read More

CIO Mobile

When it Comes to Mobile, IT is Out of Touch

Oct,29,2014

by:Matt Weinberger

"I used to be with it, but then they changed what it was. Now what I'm with isn't it and what's it seems weird and scary to me. It'll happen to you!" warned Abraham Simpson -- of the Springfield Simpsons -- way back in 1996. It's true, and like it or not, mobile is the new gamemaker in business -- if you haven't adopted a mobile strategy that enables productivity on the go, rest assured that your competitors have. And even if you have, there's an arms race to build better, more user-friendly applications, faster. If that doesn't cause enough stress, a new study by app development platform Appcelerator and IDC Research suggests that IT departments may not be as in control of the mobile agenda as they thought, with developers and IT pros reporting drastically different experiences. Read More

Wireless Week

The Vague, Undefined Promise of 5G

Oct,27,2014

by: Andrew Berg

The term 5G is as yet completely meaningless aside from the fact that the moniker is the obvious successor to the current status quo of 4G. But it's also grossly obtuse because we don't even know on what criteria the ITU will base its definition of 5G. I spoke with Chris Pearson, President of 4G Americas about a recently published white paper that addresses first steps for the development of and investment in 5G technology. "It's a question I'm asked a lot, and more often than not people are asking whether 5G is about speed," Pearson said. "My answer is no. It's going to be about improving and enhancing what we have today with LTE-Advanced as we look at what the mobile requirements are out in 2020.  Read More

RCR Wireless Week

Researchers: Mobile phone data ‘unprecedented solution’ to tracking people in disasters, epidemics

Oct,29,2014
by: KELLY HILL 

A new study finds that mobile phone data can be used for human population mapping in situations such as disasters, conflicts and epidemics due to its high level of penetration around the globe. Researchers called the proliferation of cellphones “an unprecedented solution” to the lack of timely information about people’s movements during crises.The use of mobile phone data for epidemiological research has been increasing. The Economist recently called for call data records (CDRs) from west Africa to be released to researchers to provide them with some data to analyze in order to better inform the fight against Ebola. Even though cell phone penetration is relatively low in remote rural areas, the publication argued, “CDRs are nevertheless better than simulations based on stale, unreliable statistics.Read More

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Featured Report: A Microsoft smartwatch could be here within weeks

ZD Net

A Microsoft smartwatch could be here within weeks

Oct,20,2014

by: Liam Tung

Microsoft's long-rumoured smartwatch could be announced within weeks, giving the company a device to square up to wearables from Apple and Google's Wear partners. According to Forbes, Microsoft could launch the device within the next few weeks, with a focus on health. According to the report, the device will passively track its user's heart rate, and give the company a platform for building health and other apps on. Read More

The VAR Guy

CompTIA: More Companies Taking Ownership of Branding, Marketing

Oct,20,2014

by: Michael Cusanelli 

IT channel companies are becoming more self-reliant on their own branding, marketing and sales activities, according to a new study by CompTIA. The increase of in-house marketing and sales activities is chiefly being driven by the rising importance of new services such as cloud computing, changing customer demand and a more varied lineup of competitors, according to the company. CompTIA surveyed 350 IT companies for its fourth annual State of the Channel study, which examined the size, shape and growth factors affecting the channel. Read More

Fierce Wireless

Verizon again leans on tablets for postpaid subscriber growth in Q3

Oct,21,2014

by: Phil Goldstein

Verizon Wireless (NYSE: VZ) added more postpaid subscribers in the third quarter than financial analysts had expected, and the growth was again largely driven by tablet activations, not phones. Just as it did in the second quarter, in the third quarter Verizon relied heavily on tablet activations for the vast majority of its subscriber additions. In the third quarter Verizon added 1.53 million retail net connections, including 1.52 million retail postpaid connections. Of those though, Verizon added just 457,000 postpaid phones and leaned heavily on 1.1 million postpaid tablet activations in the period. In the year-ago quarter Verizon had 483,000 postpaid phone adds. Read More

Wireless Week

Report: Lenovo Crafting Bid for BlackBerry

Oct,20,2014

by: Andrew Berg

BlackBerry stock got a nearly 8 percent bump in early trading Monday as new rumors surfaced that Lenovo may acquire the Canadian smartphone maker. According to Benzinga, which cited a source familiar with the matter, Lenovo could make a play for BlackBerry as early as this week. Lenovo is apparently eyeing a $15 per share price for BlackBerry but the deal could go as high as $18 per share, according to Benzinga. Read More

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Featured Report:Mobile ads pushing more purchases

Marketing Sherpa Blog

Marketing Strategy: What is your “Only Factor”?

Oct,17,2014

by: Austin McCraw

Warning: I am about to offend someone. It could be you. It might not be. Either way, I wouldn’t continue reading unless you’re up for having your notion of marketing challenged and you have the time to leave a ranting blog comment — just in case you end up feeling the need to. Let’s talk about marketing strategy for a moment. That’s right. Put down your proverbial to-do list, and let’s talk about the force behind the success (or failure) of all your marketing campaigns — your value proposition.   Read More

Mobile Marketing Daily

Mobile Said To Take Budget From Print, TV

Oct,17,2014
by: Mark Walsh

Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings  by research firm Advertiser Perceptions. More immune to mobile budget poaching were social media, digital video and search.Among the 300 agency and marketing “decision makers” interviewed online in July, findings revealed that print will suffer the most from growing mobile ad budgets, with 41% citing that category as a source for mobile ad dollars. Another 34% indicated they would shift money from TV advertising to mobile, while 32% will tap digital display budgets. Nearly four in 10 (38%) said an overall expansion in ad budgets would fund more mobile ad spending.  Read More

Dex Media

Local SEO: How to Know When You’re Winning

Oct,10,2014

by: Jeff B. Copeland 

You’re paying good money to a search engine optimization (SEO) expert or taking your own valuable time to do it yourself, so how is SEO paying off for your local business? No, we’re not asking if you’re top-ranked on Google; that’s increasingly tough to measure, as Google serves up more personalized results to its users and keeps changing the layout of its pages (for instance, one bit of prime real estate, the “7-pack” of local business listings, disappeared for many searches last summer). Read More

BizReport

Study: Mobile ads pushing more purchases

Oct,16,2014

by: Kristina Knight

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting from influencer to converter.  New data out this week from Marin Software shows mobile devices are now pushing more conversions. According to researchers smartphones and tablets now account for about one-third of conversions on Google (30%) and Facebook (35%). Some interesting takeaways from the report include Read More

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Featured Report: AT&T Fires Employee for Security Breach

ZD Net

Microsoft's Windows 10: More on the 'under the covers' security, Store features

Oct,02,2014

by: Mary Jo Foley

Now that the Windows 10 preview bits are available for any interested parties to test, many -- but not all -- of the coming new features in the operating system have come to light.  On October 1, Microsoft officials blogged in a fairly vague way aboutsome of the coming features of potential interest to enterprise users. But these "under the covers" features were not explained or analyzed in detail -- at least up until now. Read More

Wireless Week

AT&T Fires Employee for Security Breach

Oct,07,2014

by: Andrew Berg

AT&T is cleaning up the mess after an employee violated the company's security guidelines. In a letter sent to affected customers and obtained by Seeking Alpha, AT&T said that it had determined that in August an employee had wrongfully accessed customer accounts and would have been able to access customers' account information, social security number and driver's license number. AT&T confirmed that 1,600 customers were affected by the breach. As a result, AT&T is offering customers reversal of any charges that may have resulted from the situation, as well as a year's worth of free credit monitoring through CSID. According to a report from Reuters, about 1,600 customers were affected by the breach.  Read More

Forbes

Developers Looking To Increase Smartphone Revenue Should Target Phablets

Oct,06,2014

by: Ewan Spence

Developers looking to maximise their revenue should be targeting larger screened smartphone and phablets, suggests new data from  mobile marketing platform provider Localytics. Users spend more time in moreapplications on larger screened hardware. That bodes well for iOS 8 developers targeting Apple’s new 5.5 inch screened iPhone 6 Plus smartphone. Read More

Fierce Developer

Report: 49% of app users would be willing to pay a monthly subscription

Oct,06,2014

by: Shane Schick

While nearly half of all consumers are willing to pay a monthly subscription for an app they love, nearly as many said they would be willing to pay less than $25 a month, according to a recent study from Branchfire. The Chicago-based firm based its research on a survey conducted July 8-10, 2014, among 2,042 adults (aged 18 and over), of which 1,298 own a tablet or smartphone. The survey was conducted by Harris Poll on behalf of Branchfire via its Quick Query omnibus product. Read More

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Featured Report: Control Over Your Data Usage? Think Again

Fierce Developer

Report: iOS app cost-per-install 85% higher than Android

Sept,29,2014

by: Shane Schick

The average cost-per-install (CPI) of an iOS app is 85 percent higher than that of Android apps, according to InMobi. The company's State of Mobile App Downloads report is based on data from the second quarter of 2014, April 1 through June 30, on the InMobi network. The company uses a CPI index to calculate how much a developer or publisher would have to spend on mobile advertising to get a user to download something. The higher the CPI Index number, the more expensive for the developer.  Read More

Fierce Wireless

Bringing together app designers and app developers on one team

Sept,30,2014

by: Phil Goldstein

Many independent application developers and smaller studios create apps by focusing on both the design and core development aspects of the app at the same time. They often divide up different tasks in the development process and then merge the work together to ensure that the app works the way they intended. But as apps and mobile games get more sophisticated, tools are emerging that are intended to address gaps in some of these skill sets and foster better collaboration among those who come more from a designer or development background.  Read More

Wireless Week

Control Over Your Data Usage? Think Again

Sept,30,2014

by: Andrew Berg

After nervously handing over an iPhone 5 to my 12-year old, I knew I was going to have to do something to monitor the amount of data he was using. I didn't want to completely ban him from using data, but I certainly wanted to mitigate the possibility of overages. 

I found AT&T's Smart Limits to be just the ticket. For a fee of $4.99 per month, the feature allowed me to set a limit for my son. I chose to put a data cap of 1 GB on his line. Smart Limits also allows for other settings, including limiting the number of text messages he can send, blocking certain numbers, and setting quiet time hours.  Read More

RCR Wireless

White House funds wireless training programs

Sept,29,2014

by: MARTHA DEGRASSE 

For PCIA President Jonathan Adelstein, this year’s State of the Union address was something of an epiphany. The former FCC commissioner realized that the White House was hard at work on an issue that is near and dear to the wireless industry: skills-based technical training. This week, that hard work came to fruition in the form of $450 million in job-driven training grants, with more than $5 million going directly to programs targeting wireless infrastructure. Read More

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