Featured Report: The Future Of Wearable Technology Is In The Enterprise (At Least For Now)

Washington Post

IT digest: Smartphone sales up 20 percent in quarter compared with last year

Dec,28,2014

by: Mohana Ravindranath
Smartphone sales up 20% in quarter
Worldwide smartphone sales grew 20.3 percent from the same quarter one year ago, though overall mobile phone sales were flat, a new Gartner report showed.Vendors sold an estimated 301 million smartphones in the third quarter. These accounted for 66 percent of the total mobile phone market.“Sales of [simpler] feature phones declined 25 percent in the third quarter of 2014 because the difference in price between feature phones and low-cost Android smartphones is reducing further,” Roberta Cozza, a Gartner research director, said in a statement. Read More

Marketing Sherpa Blog

Ecommerce: Building online trust before customers click over to your competitors’ sites

Dec,23,2014

by: Daniel Burstein

All marketing is built on trust. Without trust, customers won’t subscribe to your email. They won’t open. They won’t click. And they certainly won’t buy. Keeping this in mind, I interviewed Craig Spiezle, Executive Director and President,Online Trust Alliance, about security, privacy and consumer protection. I’ve also and provided tips on how you can build trust with your customers. Read More

CNBC

2015's disruptor class: Isaacson on Elon Musk, mobile payments

Dec,28,2014
Trent Gillies
Mobile payments and Elon Musk are among several trends and innovators poised for a breakout year in 2015, according to one expert.In an interview on CNBC, Walter Isaacson, author of the best-selling Steve Jobs  biography, predicts people who are "unbanked" in society will soon be able to make Internet purchases more easily. Isaacson, chief executive of the Aspen Institute, said the lack of banking options available to some will prompt electronic payment systems to rise to the challenge. Read More

Tech Crunch

The Future Of Wearable Technology Is In The Enterprise (At Least For Now)

Dec,25,2014

by: Jonathan Shieber

The first iteration of Google Glass was a flop with consumers (almost from the beginning), most wearables ultimately go unworn, and even boosters bemoan the state of the current wearable market for consumers. Amid all the gloom there’s one trillion dollar bright-spot for the wearable marketplace. From the voice activated communication and logistics devicesmade by Theatro, to the software platforms developed by APX  Labs andAugmate, and the robotic exoskeletons like Lockheed Martin’s Fortis and HULC models or the wearable device from 1MM Corp., a startup just accepted to the R/GA accelerator in New York, for use in warehouses to reduce worker’s injuries. Read More

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Featured Report: What Motivates Consumers to Complete E-Commerce Purchases?

Web Pro News

Facebook Rolls Out Call-To-Action Buttons For Businesses

Dec,12,2014

by; Chris Crum

Facebook announced a call-to-action feature to “help Pages drive business objectives directly from the Page itself.” “Businesses will now be able to link from a selection of buttons to any destination on or off Facebook, allowing for a much deeper integration with Pages,” a Facebook spokesperson says. “The seven call-to-action buttons available are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.” In a blog post, Facebook shares a quote from Dollar Shave Club, which has been using one of the buttons: “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club Read More

ComputerWorld

Salesforce introduces custom AppExchange storefronts
Dec,11,2014
by:

Matt Weinberger

 
Salesforce today introduces AppExchange Store Builder, which lets any customer set up a curated storefront of their most favorite (or most required-by-business) enterprise apps -- with Salesforce's own analytics under the hood and its identity infrastructure gluing the whole thing together. As every company becomes a technology company -- or "app company," as Salesforce puts it -- Store Builder will make it easier to connect users in just a few clicks to the cloud-based tools changing the face of business. It's included in a customer's existing Salesforce subscription and available today.  Read More

IDG Connect

WiFi Direct v Bluetooth: Which Will Win?
Dec,08,2014
by:  Marc Ambasna-Jones
WiFi technology has come a long way since 1997 and the launch of the first 802.11 standard. That was the year Netflix was launched, the Facebook.com domain first went live and JK Rowling published her first novel, Harry Potter and the Philosopher’s Stone. While Rowling, Netflix and Facebook would go on to become leaders in their fields, WiFi’s rise to the top has not been without its challenges. Yet WiFi as a networking technology has produced a little magic of its own and is now unparalleled, pushing boundaries and not just in internet networking. WiFi Direct, a peer-to-peer version of the technology, has been gaining considerable ground in the last 12 months, to the extent that it is on a potential collision course with Bluetooth. Read More

Marketing Proofs

What Motivates Consumers to Complete E-Commerce Purchases?
Dec,15,2014
by: Ayaz Nanji
 Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.

Some 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not buy, the survey of 1,000 mobile and desktop users found. However, 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue. Read More: 

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Featured Report: Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

ADWeek

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon
Dec,01,2014
by: Lauren Johnson

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to be the apps' tipping point thanks to more sophisticated tools at retailers' disposal, including mobile mapping, payments, price-comparison tools, image recognition features and beacon technology. In fact, these new features might even give retailers a fighting chance against Amazon.

Target, Walmart and Kohl's are all traditional big-box retailers with new, souped-up mobile apps this year aimed at steering shoppers away from Amazon. Target, for example, recently launched store-specific mapping software that helps shoppers navigate its sprawling retail centers. Read More

Mobile Comerce Daily

Image recognition increasingly an app must-have as scanning gains ground
Nov,26,2014
by: Alex Samuely

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

Scan-to-buy options enabling consumers to shop directly from a retailer’s catalogs, print ads and in-store signage are increasingly a standard offering. However, more retailers are also scrambling to compete against Amazon and showrooming by and employing image recognition technology that allows consumers to point their phone at any object and receive suggestions for similar products within the brand app. Read More

Social Media Daily

Twitter Invites Advertisers To Create Offers
Nov,26,2014
by: Gavin O'Malley
, Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines.

With their credit cards, users can redeem the new “Twitter Offers” in stores without the need for a coupon or numerical code.

Twitter Offers also represents a new way for marketers to measure the effectiveness of their campaigns across channels, according to Tarun Jain, group product manager at Twitter.

“Advertisers will be able to attribute redemptions directly to their campaigns on Twitter, so that they can effectively measure the ROI from their promotions, even when redemption happens offline,” Jain explained in a blog post on Tuesday.

Twitter is bullish about its place in the ecommerce ecosystem. Most notably, the social giant recently began rolling out a “buy” button in tweets. Read More

TeleCompetitor

Parks: Streaming Media Players Will Be Popular Electronic Gifts
Nov,24,2014
by: Andrew Burger

Smart watches and connected consumer electronics (CE) entertainment devices, such as game consoles and streaming media devices, will be this holiday season’s most popular electronic gifts, according to new market research from Parks Associates.

Surveying purchases of connected CE devices this year, Parks found that 37 percent of smart watches, 25 percent of streaming media players – such as Roku 3 and Google’s Chromecast – and 20 percent of game consoles were gifts. Tablets and e-readers, motion controllers, DVRs, MP3 players and other Internet-enabled music systems were also popular gift items. Read More

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Featured Report: How to Turn Web Visitors Into Actual Buyers

Mobile Marketer

Marketers’ use of mobile technologies does not match customer behaviors: Forrester

Oct,24,2014

by: Chantal Tode

Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.  Only a small majority of marketers - 59 percent - know their customers’ usage and attitudes toward mobile phones, according to the report, “The State Of Mobile Technology For Marketers, 2014.” The failure to close the gap between how customers are using mobile and how marketers are using it will have real ramifications for marketers within two to three years by increasing opportunity costs, make brands irrelevant, leaving companies unprepared to evolve their business model, forcing them to stick with outmoded computing form factors and eating up budget.  Read More

Small business Trends

How to Turn Web Visitors Into Actual Buyers

Oct,26,2014

by: Annie Pilon

How often does your eCommerce business succeed in getting people to visit your site, but then fail to get them to actually buy something? Pretty much every online store experiences this sometimes. But if you have an overwhelming amount of visitors and very few shoppers, you may have a problem.The answer to that problem, according to some eCommerce experts, could lie in your website analytics. Scott Sanfilippo, co-founder of eCommerce consulting company Solid Cactus told BusinessWeek Read More

CIO

Mobile device and date use skyrockets, US gov't survey says

Oct,16,2014

by: Grant Gross

This smartphone thing may finally be catching on. U.S. mobile phone users are “rapidly embracing” smartphones and tablets, noted a report from the U.S.Department of Commerce’s National Telecommunications and Information Administration. The report, however, is based on 2-year-old information from the U.S. Census Bureau. Still, the latest NTIA surveyof U.S. residents’ Internet and computer use shows some important trends and gives U.S policy makers “some valuable insights,” said John Morris, director of Internet policy at the NTIA. Read More

Click Z

Mobile, the Ultimate Shopping Assistant, Says Google

Oct,13,2014

by: Melanie White

The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their way to stores. The holiday shopping season has begun and it's seeming to get earlier and earlier each year. But it isn’t just brick-and-mortar retailers that are getting into the festive spirit. Customers, too, are already thinking about what they’re going to buy their loved ones and they’re turning to online retail stores to do so. Read More

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Featured Report:Mobile ads pushing more purchases

Marketing Sherpa Blog

Marketing Strategy: What is your “Only Factor”?

Oct,17,2014

by: Austin McCraw

Warning: I am about to offend someone. It could be you. It might not be. Either way, I wouldn’t continue reading unless you’re up for having your notion of marketing challenged and you have the time to leave a ranting blog comment — just in case you end up feeling the need to. Let’s talk about marketing strategy for a moment. That’s right. Put down your proverbial to-do list, and let’s talk about the force behind the success (or failure) of all your marketing campaigns — your value proposition.   Read More

Mobile Marketing Daily

Mobile Said To Take Budget From Print, TV

Oct,17,2014
by: Mark Walsh

Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings  by research firm Advertiser Perceptions. More immune to mobile budget poaching were social media, digital video and search.Among the 300 agency and marketing “decision makers” interviewed online in July, findings revealed that print will suffer the most from growing mobile ad budgets, with 41% citing that category as a source for mobile ad dollars. Another 34% indicated they would shift money from TV advertising to mobile, while 32% will tap digital display budgets. Nearly four in 10 (38%) said an overall expansion in ad budgets would fund more mobile ad spending.  Read More

Dex Media

Local SEO: How to Know When You’re Winning

Oct,10,2014

by: Jeff B. Copeland 

You’re paying good money to a search engine optimization (SEO) expert or taking your own valuable time to do it yourself, so how is SEO paying off for your local business? No, we’re not asking if you’re top-ranked on Google; that’s increasingly tough to measure, as Google serves up more personalized results to its users and keeps changing the layout of its pages (for instance, one bit of prime real estate, the “7-pack” of local business listings, disappeared for many searches last summer). Read More

BizReport

Study: Mobile ads pushing more purchases

Oct,16,2014

by: Kristina Knight

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting from influencer to converter.  New data out this week from Marin Software shows mobile devices are now pushing more conversions. According to researchers smartphones and tablets now account for about one-third of conversions on Google (30%) and Facebook (35%). Some interesting takeaways from the report include Read More

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Featured Report: 10 Tips for Creating Share-Worthy Content

Dex Media

The Mobile Marketing Landscape for 2014 [Infographic]

Feb,13,2014

by: Brandon Tompkins

57 percent of users won’t recommend companies with poor mobile websites. This is according to a new infographic from WebDAM that shows where mobile marketing is heading.

There were some interesting statistics that I found in this infographic. 52 percent of users have an Android operating system, but Apple is still the most popular smartphone producer with 41 percent of the market share. Mobile ad revenue will more than double by 2016 to $24.6 billion. Read More 

Bloomberg

Advertisers Target Wearable Gadgets as Next Frontier

July,06,2014
by: Brian Womack 

Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that double as computers. Case in point: InMobi Pte, a maker of mobile-ad tools, has a team of developers creating virtual mock-ups of ads on smartwatches, head-mounted displays and other gadgets to get a feel for how they can serve as a platform for marketers. The engineers, surrounded by powerful computers with large monitors at the company’s offices in San Francisco and Bangalore, India, are trying to get a head start in the nascent market, which has captured the attention of Google Inc. (GOOG) and Apple Inc. (AAPL)   Read More

Site Pro News

10 Tips for Creating Share-Worthy Content

July,07,2014

by:  Julia Spence-McCoy 

In the world of business, competition is fierce. Getting an edge in your industry or niche is tough. Not only do you need to stand out from the crowd, but you also have to find new and relevant ways to set yourself above the competition. How can this be done? One viable way is content creation.

It’s an understatement to say content creation covers a wide spectrum. We could spend all day talking about copywriting, but the truth is the best marketing strategies on the net won’t do a bit of good if you aren’t crafting share-worthy content. Now, I’m sure you share your content. That’s great. But it isn’t enough. You have to create the kind of copy that screams two words to every person who reads or sees it: SHARE ME!  Read More

Marketing Daily

How Social Site Wanelo Wins M-Commerce Converts

July,02,2014

by: Sarah Mahoney

Despite the apparently boundless enthusiasm for both mobile devices and online shopping, retailers have been standing around their social efforts with mostly empty pockets. A notable exception is the Wanelo (short for Want Need Love), the social site that boasts 50% saturation among college-age women, and a total of 11 million users. Some 85% of them come to the site using the mobile app, and collectively they’ve “Saved” (think of it like a Pin) more than 2 billion products. 

Marketing Daily caught up with Wanelo's social commerce evangelist, Rachel Youens, for an explanation of why social has been such a letdown for retailers, and how a simplified approach appeals to mobile shoppers.  Read More

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Featured Report: Mobile apps now account for more than half of all digital media time

RCR Wireless

Reality Check: The rise of mobile-first enterprises and the impact on devops

July,01,2014

by:  Don Addington

Agile and development and operations methodologies have made sweeping cultural changes in enterprise IT. Many of these changes have had technological enablers – virtualized servers, server-based app deployments (think HTML and CSS), and unit test frameworks – that made continuous testing and continuous deployment truly possible. It’s hard to determine whether culture changed the technology or if technology change the culture. Either way, we are getting good at it. Take, for example, Amazon.com’s frequently quoted deployment stats: 11.6 seconds between deployments; more than 1,000 deployments in a single hour; and as many as 30,000 hosts receiving a deployment simultaneously. The numbers are staggering. Read More

Wireless Week

Samsung Unveils New Line of Budget Galaxy Phones

June,30,2014

by: Staff

Samsung Monday unveiled a quartet of low- to mid-range Galaxy line of smartphones. Today's announcement expands the Galaxy line with the Galaxy Core II, Galaxy Ace 4, Galaxy Young 2, and Galaxy Star 2. While Samsung didn't provide the prices or carrier partnerships for the new phones, it did say that devices will offer "exceptional smartphone experience at an affordable price."The high-end of the line is the Galaxy Core II, which features a 1.2GHz quad-core processor, a 4.5-inch display, 2,000mAh battery and a 5-megapixel camera with LED flash. The lower end, the Galaxy Star 2, comes packing a more modst single-core 1 GHz processor and a 3.5-inch HGVA display.  Read More

Fierce Wireless

Mobile apps now account for more than half of all digital media time

June,27,2014
Mike Dano

"May turned out to be a banner month for mobile," research firm comScore noted, pointing to its new research showing that mobile platforms--smartphones and tablets--combined to account for 60 percent of "total digital media time spent," up from 50 percent a year ago. The firm also said that mobile apps accounted for more than half of all digital media time spent in May at 51 percent.

The firm noted that this shift to mobile is affecting different content categories differently. For example, full 96 percent of all digital radio is consumed through a mobile device, while just 4 percent is consumed on a desktop computer. On the other hand, social networking is slightly more evenly split, with 71 percent of users accessing it through mobile and 29 percent access it through a desktop computer.   Read More

ZD Net

The enterprise may be ready for Internet of Things, but networks are not

June,30,2014

by: Charlie Osborne

Enterprises are ready to profit from the Internet of Things (IoT), but security concerns and network capacity worries are holding back deployment.

According to a recent survey commissioned by network control company Infoblox, the majority of IT professionals believe that IoT is a potentially lucrative market, but there may not be enough network capacity to handle the demand that will accompany an anticipated explosion in the number of connected devices.

The research, carried out in May, was conducted online and collected 400 responses from US and UK network managers and executives involved in building, running, and managing enterprise networks at firms with over 1,000 employees. The majority of respondents — 90 percent — are either planning or already implementing solutions to cope with the increased demands on networking caused by IoT projects.  Read More

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