BtoB Magazine
Feb,06, 2013
by:+Brendan Cournoyer
Social media marketing is a great way for businesses to increase brand awareness, drive traffic and engage directly with customers and potential buyers. And if you work for a b2b company, chances are you already know that. A recent report from the Content Marketing Institute listed social media as the most popular tactic for b2b content marketing. That means it's more popular than blogs, e-newsletters, videos, webinars—everything. Unfortunately, it's also an area where many marketers still fail, especially when it comes to Twitter.
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This Week's Mobile Marketing News
Ad Age Digital
What's a 'Like' Worth? Ask Facebook's Graph Search
Feb,14,2013
by:+Clara Shih
"How many 'likes' do you have?" Until very recently, skeptics argued that social marketers were obsessed with building social media followings while unable to articulate the value of a fan. Well, that changes with Facebook Graph Search, which will make the ROI of a Facebook following as easy to measure as SEO efforts on Google. Welcome to the new era of SEO: instead of links and keywords, it's "likes" and "check-ins" that will get your business to the top of the search results. Hailed by Facebook CEO Mark Zuckerberg as one of three pillars of the social network (the other two being Profiles and News Feed), Graph Search has the audacious goal of providing relevant search results to a user based on their friends' preferences. For those that haven't been granted beta access to the new feature yet, Graph Search allows users to query their network of friends for their preferences on brands, restaurants, locations, and a variety of other categories. With this new search type, marketers have been challenged with figuring out a new model of SEO to generate business through Facebook.
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SEOptimise
8 Reasons Why Google Authorship Might be The Most Important Thing You Adopt This Year
Feb,12,2013
by:+Rachel McCombie
Each year, webmasters and marketing managers are faced with new developments and technologies, and it can be hard to know which to adopt and which to ignore. But Google Authorship is not one something to casually disregard. Google’s AuthorRank can strengthen the SEO value of pages published by a particular individual and now is the time to climb on board – before your competitors do. This simple HTML tag – built around the rel=”author” or rel=”publisher” command – specifies that a certain individual wrote the page, and this is proved by adding a reciprocal link back to that page or site from their Google+ profile. It’s a fairly elegant way of making the Authorship of online pages provable, but you might be wondering if it is worth the effort of adding it to your own pages. Here are some of the most compelling reasons to consider doing so early in 2013.
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Mobile Marketing News
2013 Mobile Payments Predictions Already Coming True
Feb,14, 2013
by:+Jared
In late December, we began witnessing an anticipated daily barrage of “lists” featuring 2013 predictions regarding mobile industry developments that would supposedly transpire inside the next twelve months. Six weeks into the new year, it’s apparent that the most universal prediction is already on the path to being realized.
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Small Business Healthcare Consortium
Hello Businesses Owner,
I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do.
That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC). This consortium views the needs of small businesses and their employees as a top priority.
And, as a member of the Steering Committee of the SBHCC I am personally inviting you to join our network of small businesses who know that only through our collective voices that will assure that the Affordable Care Act live up to its goal of making healthcare affordable for all.
Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of the SBHCC to provide factual information about the changes that are already happening and those coming in the near future. The SBHCC discusses the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.
Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits.
Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side.
As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage. The opportunity to create positive change is now. It is about fairness and choices for small businesses. To that end I like for you to hear my own personal story about how the new healthcare law will effect me. Please go to this link at Healthcare.gov to see my story Watch My Story
And, then do not hesitate to contact me with any questions or thoughts. I may be reached at wireheadtec@gmail.com or Wirehead Technology
Sincerely,
Howard Lee
CIO
Wirehead Technology
Tel-312-286-8416
