Featured Report: Six social networks for the enterprise

ZD Net

Six social networks for the enterprise

Dec,20,2014

by:Eileen Brown

Facebook has recently announced 'Facebook at work' for connecting professional contacts. If you don't want to mix your business and personal lives, have a look at these social networks you can use for work.  There are hundreds of social networks for use in business. Each has some great features that can really benefit workers and corporations. Here, we take a look at six up-and-coming business social networks that you might not have heard about yet.  Read More

The Social CMO Blog

Breaking the E-Commerce Sound Barrier with Matrix Retail!

Dec,18,2014
by: Admin
BOOM!  What was that noise?  Someone just broke the e-commerce sound barrier! 

In the third quarter of 2014 Williams-Sonoma’s e-commerce sales represented 51.5% ($587 million) of total company sales overtaking their store sales ($566 million) for the first time! Even more importantly this increase is not due to offsetting reductions in store sales with the $566 million in store sales representing an increase of 4.8% year over year for the quarter. Indeed Williams-Sonoma are now helping to define a new retail formula, where the sum of e-commerce and in-store sales is greater than the parts, generating competitive advantage for even a 58 year old retailer. This phenomena is something I’m now calling Matrix Retail. Read More

Fierce Wireless

Report: FCC set to fine Sprint $105M for unauthorized third-party services billing

Dec,16,2014

by: Phil Goldstein

Sprint (NYSE: S) could be faced with a whopping $105 million fine from the FCC for knowingly overcharging its customers for third-party services, according to a National Journal report. The report, which cited unnamed FCC officials, said that the enforcement action against Sprint has not yet been finalized. If approved, it would match the record $105 million fine AT&T Mobility (NYSE: T) agreed in October to settle an investigation by the FCC, which concluded the carrier billed customers millions of dollars in unauthorized third-party subscriptions and premium text messaging services. The settlement with AT&T is the largest enforcement action in the agency's history.  Read More

Marketing Sherpa Blog

Paid Search: 3 things you should know while running a PPC campaign

Dec,19,2014

by: Jessica Lorenz

“You cannot sit down and wait for shoppers to get to your site,” said Victor Yacaman, Ecommerce Director, Leonisa. Leonisa is the No. 1 provider of underwear in Latin America, with 52% of sales generated from paid search. With the ability to track and measure visitors, it’s no wonder PPC has continued to be widely used by retail marketers, “[which] means you can spend more dollars on the things that are working and less dollars on the things that aren’t working” said Timothy Seward, Founder and CEO, ROI Revolution. Timothy referenced a recent study by Shop.org via Forrester, saying that, on average, “46% of [marketers’] online retail marketing budgets is spent on paid search.”  Read More

Social Media Development Services

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Featured Report: What Motivates Consumers to Complete E-Commerce Purchases?

Web Pro News

Facebook Rolls Out Call-To-Action Buttons For Businesses

Dec,12,2014

by; Chris Crum

Facebook announced a call-to-action feature to “help Pages drive business objectives directly from the Page itself.” “Businesses will now be able to link from a selection of buttons to any destination on or off Facebook, allowing for a much deeper integration with Pages,” a Facebook spokesperson says. “The seven call-to-action buttons available are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.” In a blog post, Facebook shares a quote from Dollar Shave Club, which has been using one of the buttons: “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club Read More

ComputerWorld

Salesforce introduces custom AppExchange storefronts
Dec,11,2014
by:

Matt Weinberger

 
Salesforce today introduces AppExchange Store Builder, which lets any customer set up a curated storefront of their most favorite (or most required-by-business) enterprise apps -- with Salesforce's own analytics under the hood and its identity infrastructure gluing the whole thing together. As every company becomes a technology company -- or "app company," as Salesforce puts it -- Store Builder will make it easier to connect users in just a few clicks to the cloud-based tools changing the face of business. It's included in a customer's existing Salesforce subscription and available today.  Read More

IDG Connect

WiFi Direct v Bluetooth: Which Will Win?
Dec,08,2014
by:  Marc Ambasna-Jones
WiFi technology has come a long way since 1997 and the launch of the first 802.11 standard. That was the year Netflix was launched, the Facebook.com domain first went live and JK Rowling published her first novel, Harry Potter and the Philosopher’s Stone. While Rowling, Netflix and Facebook would go on to become leaders in their fields, WiFi’s rise to the top has not been without its challenges. Yet WiFi as a networking technology has produced a little magic of its own and is now unparalleled, pushing boundaries and not just in internet networking. WiFi Direct, a peer-to-peer version of the technology, has been gaining considerable ground in the last 12 months, to the extent that it is on a potential collision course with Bluetooth. Read More

Marketing Proofs

What Motivates Consumers to Complete E-Commerce Purchases?
Dec,15,2014
by: Ayaz Nanji
 Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.

Some 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not buy, the survey of 1,000 mobile and desktop users found. However, 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue. Read More: 

Social Media Development Services

Small Business Owners,

We can now offer your business complete Facebook page development with ShortStack that can help your business get more out of Facebook. Now you can link your website into your Facebook page and reach your customers anywhere and they can share your product or services with their friends. Check out our Facebook pages all designed using ShortStack. Then contact us and let us help you create Facebook pages for your business Just think how Powerful that can be for your business. To find out how we can help your business effectively use social media sign up at our Social media website at
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Featured Report: Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips

WIX Blog

10 Gmail Tricks that Will Turn Your Life Around

Nov,24,2014

by: Staff

How many emails do you get a day? Five, fifty, one hundred? Whatever the number, there’s a good chance that a big chunk of your communication is by email. With so many mails bombarding your inbox daily, it can be hard to stay on top of it all. If your email inbox gets cluttered faster than a teenager’s bedroom, we’ve got some handy tips to make things a little more manageable. Here’s our list of our favorite Google Labs & shortcuts to make you the master of your inbox.  Read More

Media Daily News

Global Media Viewing Up, Mobile Consumption Doubles

Nov,22,2014
by:Wayne Friedman
Global media consumption rose over six hours per week in 2013 versus a year ago — with still-surging digital media a main factor. Worldwide media usage grew 2.8% to 43.78 hours a week -- up six hours, 15 minutes, and 16 seconds versus 2012, according to media researcher PQ Media.  Digital media usage grew 13.2% to 5.79 hours per week, with Gen-Xers (those born between 1965 and 1979) averaging 7.36 hours a week.  Read More

Marketing Proofs

Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips [Infographic]

Nov,22,2014
by:Verónica Maria Jarski
More than half (51%) of shoppers plan to purchase holiday items online, according to the following Yahoo infographic. Moreover, 88% of shoppers have researched a product online then purchased in a store. So if you want to get on holiday shoppers' wish lists, use the infographic's search advertising tips. One big tip: make sure your site is optimized for mobile. "Some 76% of smartphone owners plan to use their device for holiday shopping," states Yahoo.Also, be mindful of the busiest days of the season, such as Thanksgiving Day, Black Friday, Cyber Monday, and Green Monday: "On these days, search advertisers should expect clicks to spike 119% compared to the daily average or the quarter," advises Yahoo. Read More

Mobile Shop Talk

45% Frequently Use Shopping Apps, 90% Use Phones in Bed
Nov,20,2014
by: Chuck Martin

While mobile has changed how people shop, it doesn’t mean retailers have kept up with the transformation. And shoppers aren’t stopping there, with ever increasing desires for more mobile services from retailers. The majority (60%) of smartphone owners say having a mobile device has changed how they shop, according to a new study. And when it comes to mobile shopping, apps don’t rule, based on the 2014 Digital Impact Survey.  Read More

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Featured Report Mobile Tech Projected to Rule Black Friday Sales

WebPro News

Has Google Lived Up To Its ‘Don’t Be Evil’ Mantra?

Nov.06,2014
Chris Crum
Google’s famous “Don’t be Evil” mantra has been questioned time and time again for many years, but it’s back in the spotlight thanks to comments made recently by co-founder and CEO Larry Page. Page did an interview with the Financial Times in which he talked about how, as the FT put it, “the search engine’s original mission is not big enough for what he now has in mind. Read More

Bizsugar

Man or Machine? Tactics to Humanize Your Website

Oct,30,2014

by: Guest

It’s no secret that people are going to like things that seem more human and less robotic. However, making a blog seem more “human” can be a difficult task (especially if you’re an eCommerce company). It sounds funny that making something “human” would be hard for, well you know – humans. But the truth is that transferring feeling onto a blog or website takes a lot of work. Read More 

Website Magazine

A Brighter Digital Tomorrow - The Online Store of the Future 

Nov,03,2014
by: Peter Prestipino

To see what’s in store for the future of the Web, look no further than the e-commerce industry. Digital retailers know firsthand that the technology currently in play within that vertical almost always defines what happens outside of it – from information publishing to Web-based service providers. The needs of those in e-commerce in many ways drives technology development as online sellers are perpetually looking for greater efficiency, deeper engagement and loyalty from consumers and, of course, more conversions. Retailers are employing a variety of interesting new technologies and capitalizing on some innovative development to do so. Let’s explore what is shaping the future of the online store and guide your e-commerce enterprise to a brighter tomorrow.  Read More

Mobile Marketing Watch

Mobile Tech Projected to Rule Black Friday Sales

Nov,07,2014

by:  Michael Essany

As you start putting together your Black Friday shopping list, you might want to consider adding a few higher-end items like tablets onto the list. You certainly won’t be alone in that exercise. In fact, the latest industry data calls for record Black Friday sales of tablets, smartphones, and just about anything else that’s cool, connected, and mobile. Best of all, the deals this year on mobile tech should be considerable. Read More

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Featured Report: Four Marketing Strategies That Paid Off for Small Companies

INC 500

The Next Big Step In Mobile E-commerce

Oct,27,2014

by: Peder Aadahl

I was right!

A year ago, I explained how the launch of the fingerprint security on the iPhone 5s was a good sign for mobile e-commerce. I hinted brands should take advantage of this mobile payment option for their products. In Apple’s fall announcement, this became reality. The new Apple Pay is something that will change the mobile e-commerce industry dramatically. Already, big brands like Target are jumping on board so that users can purchase their products seamlessly within the Target App with the press of their thumb.  Read More

ComputerWorld

Major banks prep their own mobile payment apps

Oct,29,2014by: Martyn Williams

Several major national and international banks are planning to launch their own mobile payments apps next year. The banks would be major competitors to handset makers Apple and Google because unlike others pushing mobile wallet technology, such as mobile phone carriers and retailers, they already have an intimate relationship with consumers and know their spending habits. "Banks all around the world are working on this right now," said James Anderson, senior vice president for mobile and emerging payments at MasterCard. Read More

ZD Net

How workplace technology can transform the small business

Oct,27,2014

by: Krishan Sharma

After eight failed startups, 27-year-old Nic Blair turned things around with two successful businesses — Search Factory and Brus Media.  Search Factory started out from his parents' house, and, in just three years, the company has grown to 27 full-time staff members who operate from two offices in Brisbane's Fortitude Valley, with an annual turnover of more than AU$2 million. Two years ago, Blair took the learnings from Search Factory and founded his second successful venture, Brus Media — a mobile advertising network focused on the growth and monetisation of mobile apps through cost-per-install advertising.  Read More

Wall Street Journal

Four Marketing Strategies That Paid Off for Small Companies

Nov,03,2014
CHRIS GAY
It’s the classic small-business problem: You need to let a lot of people know who you are and what you do. But you don’t have a lot of money to spend.That’s when it’s time to get creative—and a little audacious. Many small businesses lacking in cash have found inexpensive ways to spread the word. Here’s a look at what they’ve done, and what they’ve achieved. Read More

Social Media Development Services

Small Business Owners,
We can now offer your business complete Facebook page development with ShortStack that can help your business get more out of Facebook. Now you can link your website into your Facebook page and reach your customers anywhere and they can share your product or services with their friends. Check out our Facebook pages all designed using ShortStack. Then contact us and let us help you create Facebook pages for your business Just think how Powerful that can be for your business. http://www.wireheadtec.com/Social%20Media.html

Featured Report:Mobile ads pushing more purchases

Marketing Sherpa Blog

Marketing Strategy: What is your “Only Factor”?

Oct,17,2014

by: Austin McCraw

Warning: I am about to offend someone. It could be you. It might not be. Either way, I wouldn’t continue reading unless you’re up for having your notion of marketing challenged and you have the time to leave a ranting blog comment — just in case you end up feeling the need to. Let’s talk about marketing strategy for a moment. That’s right. Put down your proverbial to-do list, and let’s talk about the force behind the success (or failure) of all your marketing campaigns — your value proposition.   Read More

Mobile Marketing Daily

Mobile Said To Take Budget From Print, TV

Oct,17,2014
by: Mark Walsh

Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings  by research firm Advertiser Perceptions. More immune to mobile budget poaching were social media, digital video and search.Among the 300 agency and marketing “decision makers” interviewed online in July, findings revealed that print will suffer the most from growing mobile ad budgets, with 41% citing that category as a source for mobile ad dollars. Another 34% indicated they would shift money from TV advertising to mobile, while 32% will tap digital display budgets. Nearly four in 10 (38%) said an overall expansion in ad budgets would fund more mobile ad spending.  Read More

Dex Media

Local SEO: How to Know When You’re Winning

Oct,10,2014

by: Jeff B. Copeland 

You’re paying good money to a search engine optimization (SEO) expert or taking your own valuable time to do it yourself, so how is SEO paying off for your local business? No, we’re not asking if you’re top-ranked on Google; that’s increasingly tough to measure, as Google serves up more personalized results to its users and keeps changing the layout of its pages (for instance, one bit of prime real estate, the “7-pack” of local business listings, disappeared for many searches last summer). Read More

BizReport

Study: Mobile ads pushing more purchases

Oct,16,2014

by: Kristina Knight

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting from influencer to converter.  New data out this week from Marin Software shows mobile devices are now pushing more conversions. According to researchers smartphones and tablets now account for about one-third of conversions on Google (30%) and Facebook (35%). Some interesting takeaways from the report include Read More

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Featured Report: Mobile shoppers convert 160% more often on sites optimized for smartphones

e-Marketer

SMBs: Are You Using Facebook's Promoted Posts?
Oct,06,2014
by: Staff

Small and medium-sized businesses (SMBs) have said it before: Social works, and as a result, they’re increasing marketing spending and time invested in the tactic. Based on a July 2014 study by BIA/Kelsey, Facebook is benefitting from both.

Despite impressive usage for platforms such as LinkedIn, Pinterest, Instagram and Twitter’s Promoted Tweets, Facebook ruled the social space, with 55.1% of SMBs saying they had a page on the social network specifically for their business.  Read More

Dex Media

5 Small Business Marketing Strategies

July,15,2010

by: John Oren

These five small business marketing strategies will help get your name and products to a more targeted audience. Some of them are basic, but it’s easy to underestimate the dynamic potential of basic marketing that’s done consistently. When you don’t have a big marketing budget, you can help make up the shortfall with solid research and meticulous attention to detail.  Read More

Tech Crunch

Google Reveals ‘The Physical Web,’ A Project To Make Internet Of Things Interaction App-Less

Oct,06,2014

by: Darrell Etherington 

Google’s Scott Jenson, an interaction and UX designer who left the company only to return to the Chrome team last November, has revealed a project underway at the company called The Physical Web to provide “interaction on demand” so that people can walk up and use any smart devices without the need for intervening mobile apps. This would make it possible for users to simply walk up to a bus stop and receive the time until the next arriving bus, without any additional software needed. Read More

Internet Retailer

Mobile shoppers convert 160% more often on sites optimized for smartphones

Oct,01,2014

by:  BILL SIWICKI 

A study of 53 retail web sites, some optimized for smartphones, some not, also shows the average order value for smartphone shoppers on optimized sites is higher than the average ticket for PC shoppers on those same retailers’ desktop sites. The holiday shopping season is more or less here, isn’t it? Many stores already are decorated for Christmas. Poor Halloween. So, just in case retailers need any more evidence that it is absolutely crucial to be prepared this holiday season for consumers on mobile devices, who now dominate traffic and time spent with online retail, online and mobile marketing firmNetElixir Inc.studied 53 of its numerous retail clients, some with web sites optimized for mobile (either standalone m-commerce sites or responsive design sites) and some with web sites not optimized for mobile.  Read More

WhosPopPin Mobile App Development

Do you want your business to POP!

In today's business climate mobility is coming the best way to reach your customers But most mobile apps for business require you to create many different versions of the same app to work with the array of mobile OS's. That can cost you money and time to get that app into the hands of your customers.But what if I showed you how you can get a mobile app for your business that will not only work on all mobile devices, but also work on tablets and PC at no additional cost.

Then let me introduce you to WhosPoppin mobile apps.
The WhosPoppin mobile app is different from most other apps because it's developed once and can run on any mobile device,tablet or PC. That in itself would make WhosPoppin one of the best mobile app for your business, but let look closer at the WhosPopin mobile app. most mobile apps will create a mobile version of your business website and allow your customers to visit your page but that's about it. 

But when WhosPopin develops your app you get links to all social media sites like, Facebook, Twitter, LinkedIn, Youtube and Pinterest.
WhosPopin also links your email,and phone to the apps. Best of all WhosPoppin allow your visitor to buy directly from your website and post it to their social media sites and the Youtube features lets you stream your video message directly to your customers. 

Now here the kicker WhosPoppin does this with making jump from app to app like other mobile app developers. Means your customers spend less time look for the right icon and more time doing the things you want them to do online buying from your website. So does WhosPoppin sounds like the mobile solution your are looking for for your business?  Do you want to know more? visit our demo site at  http://www.wireheadtec.com/MobileApp.html