Featured Report: Marketers: How to Define Your 'Internet of Things' Strategy

Wireless Week

Libraries in NYC Lending Wireless Hotspots

Jan,12,2015,

by: Verena Dobnik

NEW YORK (AP) — The New York Public Library is launching the nation's largest Internet lending program, handing out 10,000 free high-speed hot spots to some of the city's poorest residents. The program — which offers the devices for up to a year, about a $1,000 value — seeks to bridge a digital divide in the nation's largest city, where studies have found nearly 3 million of the 8 million people lack broadband access. "It is simply unfathomable that in the digital world in which we live, one-third of New Yorkers do not have access to broadband Internet at home, putting them at a serious disadvantage at school, in applying for jobs, and so much more," said Anthony Marx, president of the New York Public Library  Read More

Dex Media

Your Business Needs to Use Social Media for Customer Service

Dec,16,2014

by: Danielle Celmer

 Social media allows customers to voice their opinions, both positive and negative regarding their experience with your business, and they expect engagement. “By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today’s basic expectation that they will respond to emails and phone calls.” –Gartner Inc. Read More

Advertising Age

Marketers: How to Define Your 'Internet of Things' Strategy
Jan,09,2015
by:  Tim Dunn

The hoopla emanating from CES in Las Vegas is doubtless troubling execs anxious not to be seen as missing out on the next big thing. From smart projectors to smart beds to a new smart golf club, CES is certainly throwing up something for everyone right now. If you work in digital, then the question of an IoT strategy is likely to crop up imminently. But innovation undertaken for the wrong reasons is rarely conducive to career progression, so it's probably best to be pre-armed with a position that both defends against misconceived projects and also prepares for the internet-of-things-future now before us. Read More

Marketing Proofs

10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns

Jan,12,2015
by:  Lauren Tympel
A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns. But if you're unfamiliar with A/B testing or you're just getting started, it can be an overwhelming project to take on. Here's a list of do's and don'ts to steer you in the right direction. Read more

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Featured Report: Six social networks for the enterprise

ZD Net

Six social networks for the enterprise

Dec,20,2014

by:Eileen Brown

Facebook has recently announced 'Facebook at work' for connecting professional contacts. If you don't want to mix your business and personal lives, have a look at these social networks you can use for work.  There are hundreds of social networks for use in business. Each has some great features that can really benefit workers and corporations. Here, we take a look at six up-and-coming business social networks that you might not have heard about yet.  Read More

The Social CMO Blog

Breaking the E-Commerce Sound Barrier with Matrix Retail!

Dec,18,2014
by: Admin
BOOM!  What was that noise?  Someone just broke the e-commerce sound barrier! 

In the third quarter of 2014 Williams-Sonoma’s e-commerce sales represented 51.5% ($587 million) of total company sales overtaking their store sales ($566 million) for the first time! Even more importantly this increase is not due to offsetting reductions in store sales with the $566 million in store sales representing an increase of 4.8% year over year for the quarter. Indeed Williams-Sonoma are now helping to define a new retail formula, where the sum of e-commerce and in-store sales is greater than the parts, generating competitive advantage for even a 58 year old retailer. This phenomena is something I’m now calling Matrix Retail. Read More

Fierce Wireless

Report: FCC set to fine Sprint $105M for unauthorized third-party services billing

Dec,16,2014

by: Phil Goldstein

Sprint (NYSE: S) could be faced with a whopping $105 million fine from the FCC for knowingly overcharging its customers for third-party services, according to a National Journal report. The report, which cited unnamed FCC officials, said that the enforcement action against Sprint has not yet been finalized. If approved, it would match the record $105 million fine AT&T Mobility (NYSE: T) agreed in October to settle an investigation by the FCC, which concluded the carrier billed customers millions of dollars in unauthorized third-party subscriptions and premium text messaging services. The settlement with AT&T is the largest enforcement action in the agency's history.  Read More

Marketing Sherpa Blog

Paid Search: 3 things you should know while running a PPC campaign

Dec,19,2014

by: Jessica Lorenz

“You cannot sit down and wait for shoppers to get to your site,” said Victor Yacaman, Ecommerce Director, Leonisa. Leonisa is the No. 1 provider of underwear in Latin America, with 52% of sales generated from paid search. With the ability to track and measure visitors, it’s no wonder PPC has continued to be widely used by retail marketers, “[which] means you can spend more dollars on the things that are working and less dollars on the things that aren’t working” said Timothy Seward, Founder and CEO, ROI Revolution. Timothy referenced a recent study by Shop.org via Forrester, saying that, on average, “46% of [marketers’] online retail marketing budgets is spent on paid search.”  Read More

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Featured Report: 7 Quick Marketing Tips for Attracting Holiday Business

ZD Net

For enterprise, mobile devices about to become irrelevant

Oct,12,2014

by:  Larry Dignan

 Samsung has revved up a services engine to better target enterprises and sell Galaxy tablets and smartphones. Apple has paired up with IBM to drive enterprise sales of iPhones and iPads. And Microsoft has Nokia, Surface and other devices. But a funny thing is happening on the mobility front when it comes to real business: The actual device is becoming irrelevant.  Read More

Marketing Sherpa

How reputation affects success (and 5 ways to improve it)

Oct,07,2014

by:Daniel Burstein

For an ecommerce transaction, trust is essential. While ecommerce has grown significantly, it still requires more confidence for a customer to purchase from an online retailer (where the value of the product and reliability of the store is conceptual) than a brick-and-mortar retailer (where customers can touch and feel a product and take it home instantly). We wanted to test this theory and see how reputation affects overall ecommerce success. In thisMarketingSherpa Ecommerce Benchmark Study survey Read More

Dex Media

7 Quick Marketing Tips for Attracting Holiday Business

Oct,07,2014

by: Marion Jacobson

The final weeks of 2014 are upon us, ready or not. It’s 11 weeks until Christmas, and savvy shoppers are already making plans to take advantage of Black Friday and Cyber Monday deals. Even if you don’t have a retail business or sell gifts or holiday-related items, you’re probably thinking of ways your business can capitalize on holiday activity. Read More

Mobile Marketing Watch

Infographic Shows the ‘Good and Bad’ of Social Media Marketing

Oct,10,2014

by: Michael Essany

Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively. “Despite the growth of social media marketing,” says Kimberlee Morrison of SocialTimes , “CMOs still have some questions. Social has the potential to connect brands with consumers the world over, but only for those who understand how to use the medium.”   Read More

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Featured Report: 10 Tips for Creating Share-Worthy Content

Dex Media

The Mobile Marketing Landscape for 2014 [Infographic]

Feb,13,2014

by: Brandon Tompkins

57 percent of users won’t recommend companies with poor mobile websites. This is according to a new infographic from WebDAM that shows where mobile marketing is heading.

There were some interesting statistics that I found in this infographic. 52 percent of users have an Android operating system, but Apple is still the most popular smartphone producer with 41 percent of the market share. Mobile ad revenue will more than double by 2016 to $24.6 billion. Read More 

Bloomberg

Advertisers Target Wearable Gadgets as Next Frontier

July,06,2014
by: Brian Womack 

Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that double as computers. Case in point: InMobi Pte, a maker of mobile-ad tools, has a team of developers creating virtual mock-ups of ads on smartwatches, head-mounted displays and other gadgets to get a feel for how they can serve as a platform for marketers. The engineers, surrounded by powerful computers with large monitors at the company’s offices in San Francisco and Bangalore, India, are trying to get a head start in the nascent market, which has captured the attention of Google Inc. (GOOG) and Apple Inc. (AAPL)   Read More

Site Pro News

10 Tips for Creating Share-Worthy Content

July,07,2014

by:  Julia Spence-McCoy 

In the world of business, competition is fierce. Getting an edge in your industry or niche is tough. Not only do you need to stand out from the crowd, but you also have to find new and relevant ways to set yourself above the competition. How can this be done? One viable way is content creation.

It’s an understatement to say content creation covers a wide spectrum. We could spend all day talking about copywriting, but the truth is the best marketing strategies on the net won’t do a bit of good if you aren’t crafting share-worthy content. Now, I’m sure you share your content. That’s great. But it isn’t enough. You have to create the kind of copy that screams two words to every person who reads or sees it: SHARE ME!  Read More

Marketing Daily

How Social Site Wanelo Wins M-Commerce Converts

July,02,2014

by: Sarah Mahoney

Despite the apparently boundless enthusiasm for both mobile devices and online shopping, retailers have been standing around their social efforts with mostly empty pockets. A notable exception is the Wanelo (short for Want Need Love), the social site that boasts 50% saturation among college-age women, and a total of 11 million users. Some 85% of them come to the site using the mobile app, and collectively they’ve “Saved” (think of it like a Pin) more than 2 billion products. 

Marketing Daily caught up with Wanelo's social commerce evangelist, Rachel Youens, for an explanation of why social has been such a letdown for retailers, and how a simplified approach appeals to mobile shoppers.  Read More

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Features Report: IDC Predicts Shipment of a Billion-Plus Smartphones in 2014

IDC Predicts Shipment of a Billion-Plus Smartphones in 2014

 

Digital Workstyle
June,02,2014
by:David Gutbezahl
Millions of people are walking the earth with the power of a small computer just sitting in their pockets. The technological revolution of smartphones has been one embraced by much of the world, creating one of the world's largest and most lucrative industries. In 2013 alone, 968 million smartphones were sold worldwide, accounting for 53.6 percent of all mobile phones sold. More people are going for smartphones than basic mobile phones.
Read More 

Are phablets cannibalizing tablet sales among business users?

Tech Republic
June,04,2014
by:Conner Forrest 
A recent IDC report says that tablets sales are slowing and being cannibalized by phablets. Are tablet sales actually slowing, and are phablets truly a threat? Some users appreciate the the added tablet functionality of a phablet without having to purchase a second device or sign a second contract, while others are critical of the larger screen sizes and bulky designs.
Read More

New Study Reveals What Drives a CXO's Mobile Device Purchasing Decisions 

Mobile Marketing Watch

June,03,2014

By:ChristaH

A new report from Frost & Sullivan was compiled following a global survey of 555 CXOs in hopes of finding that which drives mobile device purchasing decisions today. "The mobile and wireless industry is experiencing rapidly-evolving device trends that influence the uptake of smart phones and tablets among CXOs (C-level executives, directors, managers)," the report summary reads. Read More

Small Business Owners, 

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The WhosPoppin mobile app is different from most other apps because it's developed once and can run on any mobile device,tablet or PC. That in itself would make WhosPoppin one of the best mobile app for your business, but let look closer at the WhosPopin mobile app. most mobile apps will create a mobile version of your business website and allow your customers to visit your page but that's about it. But when WhosPopin develops your app you get links to all social media sites like, Facebook, Twitter, LinkedIn, Youtube and Pinterest.

WhosPopin also links your email,and phone to the apps. Best of all WhosPoppin allow your visitor to buy directly from your website and post it to their social media sites and the Youtube features lets you stream your video message directly to your customers. Now here the kicker WhosPoppin does this with making jump from app to app like other mobile app developers. Means your customers spend less time look for the right icon and more time doing the things you want them to do online buying from your website. So does WhosPoppin sounds like the mobile solution your are looking for for your business? Do you want to know more? visit our demo site athttp://www.wirehead.whospoppin.com

Featured Report: Local Search Near Universal Among Smartphone Users

Local Search Near Universal Among Smartphone Users e-Marketer May,19,2014 by:Staff US consumers love local search, at least according to January 2014 polling by Google conducted in partnership with Ipsos MediaCT and Purchased. The study, which looked at US smartphone users ages 18 and older who conducted searches via their phones at least a few times per week, determined that four in five respondents used search engines on their smartphones or computers/tablets to find local information. - See more at: http://www.emarketer.com/Article/Local-Search-Near-Universal-Among-Smartphone-Users/1010847#sthash.lqHfOZ4U.dpuf Learn More

Mobile app developers will bear brunt of FTC crackdown Venture Beat May,15,2014 by:Richard Byrne Reilly Mobile app developers will likely bear the brunt of the impending crackdown by the U.S. Federal Trade Commission for illegally collecting data on children and violating the federal Children's Online Privacy Protection Act, or COPPA. That's the assertion of Jules Polonetsky, executive director of the Future of Privacy Forum, a Washington, D.C.-based think tank focused on responsible data practices. Polonetsky studies the burgeoning mobile space and interacts regularly with FTC attorneys. Read More

Enterprise Wearables Market Headed for $18 Billion Mobile Marketing Watch May,15,2014 by:ChristaH Growing at a CAGR value of 56.1% over the next five years, wearable device technologies will become an integral part of enterprise mobile enablement strategies, ABI Research posted in a new report shared with MMW on Thursday morning. Read More

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Small Business Owners,
Are you confused about how mobility can make your company profitable? In today's economy there has been no more confusing technology then business mobility. What does the term mobility really mean? What is mobile is it a smart phone, a tablet, or a WI-FI enabled laptop? Or is it a little bit of all of them. Maybe mobility is in the network the ease of being connected to your important information no matter what device you are using. If that is how you're thinking of mobility then you are halfway there. Yes, I said halfway there, the other and most important half is what many businesses fail to understand.That is where Wirehead Technology can help our MERP services can help your business understand and profit from mobility want to know more then check us out Today
Best Regards,
Howard Lee
CIO
Wirehead Technology
Tel: 773-944-0370
Email:wireheadtec@gmail.com
web:www.wireheadtec.com