Featured Report: Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels

3 ways to get your regulars to spread word of mouth Word of Mouth.org July,01,2013 by:Editor Word of Mouth.org Sometimes your company's biggest fans aren't talking about you. Why? That new customer excitement has turned into return customer loyalty - which is still great, but it doesn't have the same word of mouth impact. Here's how to revive your regular customers' enthusiasm for talking about your stuff: 1. Make them feel important 2. Give them milestones 3. Ask for their feedback Learn More

Twitter Tinkering With Browser and Email Based Ad Targeting Mobile Marketing Watch July,03,2013 by:Michael Microblogging juggernaut and emerging mobile advertising titan Twitter is setting its sights on your email and browsing history. Experimenting with "new ways to tailor ads," Twitter will make ads more useful to users in the United States by displaying promoted content from brands and businesses that they've expressed interest in. Read More

Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels Web Pro News/Business July,01,2013 by:Chris Crum Custora has a new report out looking at e-commerce customer acquisition, finding that email continues to trend upward rapidly from year to year, and is well ahead of affiliate, banner ads, Facebook and Twitter. In fact, email had quadrupled over the past four years, according to the firm. "The last few years have spawned massive changes in the world of online marketing," the report says. "With U.S. e-commerce sales now topping $200 billion annually, digital marketers are getting savvier than ever. Customer acquisition trends reflect this evolution. Organic search still leads as the largest channel for online customer acquisition. But as more retailers move towards a 'free-to-paid' subscriber model and rely on third parties to help drive visitors to their sites, email and affiliate channels have seen an explosion in growth over the past few years." Read Study

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