Featured Report: Four Marketing Strategies That Paid Off for Small Companies

INC 500

The Next Big Step In Mobile E-commerce

Oct,27,2014

by: Peder Aadahl

I was right!

A year ago, I explained how the launch of the fingerprint security on the iPhone 5s was a good sign for mobile e-commerce. I hinted brands should take advantage of this mobile payment option for their products. In Apple’s fall announcement, this became reality. The new Apple Pay is something that will change the mobile e-commerce industry dramatically. Already, big brands like Target are jumping on board so that users can purchase their products seamlessly within the Target App with the press of their thumb.  Read More

ComputerWorld

Major banks prep their own mobile payment apps

Oct,29,2014by: Martyn Williams

Several major national and international banks are planning to launch their own mobile payments apps next year. The banks would be major competitors to handset makers Apple and Google because unlike others pushing mobile wallet technology, such as mobile phone carriers and retailers, they already have an intimate relationship with consumers and know their spending habits. "Banks all around the world are working on this right now," said James Anderson, senior vice president for mobile and emerging payments at MasterCard. Read More

ZD Net

How workplace technology can transform the small business

Oct,27,2014

by: Krishan Sharma

After eight failed startups, 27-year-old Nic Blair turned things around with two successful businesses — Search Factory and Brus Media.  Search Factory started out from his parents' house, and, in just three years, the company has grown to 27 full-time staff members who operate from two offices in Brisbane's Fortitude Valley, with an annual turnover of more than AU$2 million. Two years ago, Blair took the learnings from Search Factory and founded his second successful venture, Brus Media — a mobile advertising network focused on the growth and monetisation of mobile apps through cost-per-install advertising.  Read More

Wall Street Journal

Four Marketing Strategies That Paid Off for Small Companies

Nov,03,2014
CHRIS GAY
It’s the classic small-business problem: You need to let a lot of people know who you are and what you do. But you don’t have a lot of money to spend.That’s when it’s time to get creative—and a little audacious. Many small businesses lacking in cash have found inexpensive ways to spread the word. Here’s a look at what they’ve done, and what they’ve achieved. Read More

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Featured Report:Mobile ads pushing more purchases

Marketing Sherpa Blog

Marketing Strategy: What is your “Only Factor”?

Oct,17,2014

by: Austin McCraw

Warning: I am about to offend someone. It could be you. It might not be. Either way, I wouldn’t continue reading unless you’re up for having your notion of marketing challenged and you have the time to leave a ranting blog comment — just in case you end up feeling the need to. Let’s talk about marketing strategy for a moment. That’s right. Put down your proverbial to-do list, and let’s talk about the force behind the success (or failure) of all your marketing campaigns — your value proposition.   Read More

Mobile Marketing Daily

Mobile Said To Take Budget From Print, TV

Oct,17,2014
by: Mark Walsh

Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings  by research firm Advertiser Perceptions. More immune to mobile budget poaching were social media, digital video and search.Among the 300 agency and marketing “decision makers” interviewed online in July, findings revealed that print will suffer the most from growing mobile ad budgets, with 41% citing that category as a source for mobile ad dollars. Another 34% indicated they would shift money from TV advertising to mobile, while 32% will tap digital display budgets. Nearly four in 10 (38%) said an overall expansion in ad budgets would fund more mobile ad spending.  Read More

Dex Media

Local SEO: How to Know When You’re Winning

Oct,10,2014

by: Jeff B. Copeland 

You’re paying good money to a search engine optimization (SEO) expert or taking your own valuable time to do it yourself, so how is SEO paying off for your local business? No, we’re not asking if you’re top-ranked on Google; that’s increasingly tough to measure, as Google serves up more personalized results to its users and keeps changing the layout of its pages (for instance, one bit of prime real estate, the “7-pack” of local business listings, disappeared for many searches last summer). Read More

BizReport

Study: Mobile ads pushing more purchases

Oct,16,2014

by: Kristina Knight

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting from influencer to converter.  New data out this week from Marin Software shows mobile devices are now pushing more conversions. According to researchers smartphones and tablets now account for about one-third of conversions on Google (30%) and Facebook (35%). Some interesting takeaways from the report include Read More

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Featured Report: These 5 Facebook Strategies Will Prepare Your Business for the Holidays

Convince and Convert

Back to School 2014: A Social AND Shopping Occasion

Sept,26,2014

by: Eric Swayne

That chill in the air and football everywhere tells us that Fall is finally back, but for those of us who are parents it means something even more important – school is back!

I, like many of you, spent much of our prep time hurtling from store to store with our kids buying everything from supplies to shoes in a mad dash, and now it’s done. Read More

ShortStacked

These 5 Facebook Strategies Will Prepare Your Business for the Holidays

Sept,29,2014

by: Chelsea Hejny

It’s September and my company ShortStack already has a couple months of planning for the holiday season under our belt. Sounds a bit zealous, right? Well, as it turns out, not really. For big corporate companies like Walmart and BestBuy, planning six or more months in advance for the holidays is normal. Why isn’t the case the same for small businesses?While it’s true big brands need more time to prep for the holidays because they’re operating at a large scale, there are still lots of reasons small businesses should start preparing for the season early, too. It’s like warming up before a big game. If you don’t do it, you won’t be able to play at your best. What business doesn’t want to be at playing at their best when Christmas rolls around?  Read More

Duct Tape Marketing

4 Steps to Leveraging Your Network to Build Your Business

Sept,29,2014

by:  Jonathan Greechan

Networking doesn’t have to be about luck, but most people I work with treat it that way. Like any marketing endeavor, some simple planning can greatly increase your chances of success. As Sun Tzu famously said, “Most battles are won before they are fought.” Unlock the potential of your network to grow your business by following the simple, step-by-step plan below;  Read More

Smart Blog on Social Media

Twitter’s future and what it means for brands

Sept,29,2014

by:  Allyssa Kaiser 

Since the announcement of its IPO in November 2013, Twitter has been highly scrutinized for its lack of user growth, but in the past few months, the platform has been shaking things up. As a result of its newly introduced targeting capabilities, the possibility of an algorithmic timeline, a heightened focus on direct response, and what seems like a new wave of second-screen experiences, marketers have all eyes on Twitter. Read More

Constant Contact Email Markerting

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Featured Report: Are You Sabotaging Your Business Website?

Wall Street Journal

For the Few Who Do Use Mobile Payments, They Like NFC

Sept,12,2014

by: BRIAN R. FITZGERALD

Mobile payments have been around for years, offered by the likes of Google GOOGL -1.28%, Amazon and Square. But none of the various technologies have been adopted broadly.

Apple AAPL +0.73% is hoping to change that with its own service, Apple Pay, that relies on near-field communication, which involves waving a device in front of a reader. Of U.S. adults who have embraced mobile payments with their smartphones, 37% have used NFC, according to a recent survey by Nielsen that was charted by Statista. Read More

Dex Media

Are You Sabotaging Your Business Website?
Sept,08,2014
by: Marion Jacobson

It’s essential for your business to have a website, but if you’re making these mistakes, you might be hurting your business more than helping.

Visual Mistakes

You can drive people away from your website in a nanosecond with:

• Flash or animation that begins to play automatically
• An extremely busy design
• A very dull, vanilla design
• Tiny text that is hard to read
• Missing, hard-to-find, or hard-to-read contact info

Read More

QuickSpout

One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic

Sept,15,2014

by: NEIL PATEL

Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don’t even show up for? In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month. That’s 119,655 more visitors a month. Or 74% more search traffic per month. Read More

Site Pro News

Google+ Social Media Strategies – What You Need to Know

Sept,15,2014

by: Tina Courtney-Brown 

No social network invokes the fear, confusion, and outrage that arises when someone mentions Google+. It’s the most controversial platform out there these days, in part because so many business owners can’t seem to quantify if it’s worth the time and effort. Most concur that businesses need to have a presence on the flailing social space, for no other reason than Google wants you to, and Google owns the search stratosphere. SEO value aside, it’s a tough space to unravel.

Rest assured, however, that if you’re crafty, committed, and well-prepared, Google+ can indeed be a marketing boon for your business. There are metrics available now that help decipher what was once an intensely mysterious space. You no longer have to “trust it’s working.” Google+ experts ‘CircleCount’ recently released an interesting and highly valuable infographic and report that helps marketers capitalize in a space that few have truly mastered. Heed their advice, and you’re light years ahead of the pack  Read More

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Featured Report: Mobility "like a drug" says CEO of property buyer's agent

ZD Net

Mobility "like a drug" says CEO of property buyer's agent

Aug,22,2014

by:  Angus Macaskill

Ben Handler, co-founder and CEO of property buyers' agent Cohen Handler, provides insights from his organisation's experience of implementing mobility tools.  Handler discusses the client service and collaboration benefits that accrued, and advises other businesses to get on the mobility train before it leaves the station. "The phone is like a drug, people are addicted to their phone…and if you can't work out a way to get to your phone, to connect with your customers, to be connecting with your group, then you've missed the boat."  Read More

Fierce Wireless

5 reasons cable operators are building public Wi-Fi networks

Sept,08,2014

by: Mike Dano

It's no secret that the nation's cable companies are making a serious investment in public Wi-Fi networks. Comcast (NASDAQ: CMCSA), Time Warner Cable (NYSE: TWC) and others are building out hundreds of thousands of public hotspots that their customers can access for free. Moreover, Bright House Networks, Cablevision, Comcast, Cox Communications and Time Warner Cable already enable roaming across 250,000 of their individual hotspots via the "CableWiFi" initiative, without requiring the use of Hotspot 2.0/Passpoint technology. Read More

Media Post

Kids Have Opinions About Smartphones; Tablets, Too

Sept,09,2014
by: Aaron Baar

Although they’re not generally the target consumer for high-end electronics, kids are using smartphones and tablets in increasing numbers and are showing a clear preference among brands. According to advertising consultancy Communicus, one-third of American pre-kindergarten-age children have a tablet specifically used by them, while two-thirds of kids regularly use tablets. Among those that don’t have tablets, 50% ask their parents to buy them one.  “It’s certainly an opportunity area” for device manufacturers, Jeri Smith, president and CEO of Communicus, tells Marketing Daily. “[Kids] don’t dictate the brand, but they can use the ‘pester factor’ to get what they want.”  Read More

Wireless Week

Smartphones, Apps Lending Intelligence to Cars

Sept,09,2014
by: Tom Krisher

With a thumb swipe on a smartphone, your car one day will be able to drive into a parking deck, find an open spot and back into a space — all by itself. Technology being honed by French auto parts maker Valeo uses a dozen ultrasonic sound-wave sensors, 360-degree cameras and a laser scanner to safely park within a few centimeters of other vehicles. Then, when you're done with dinner or a business meeting, the car will return to you after another swipe of the thumb. The potential benefits are plenty. More orderly parking means less congestion. Drivers are spared the time and frustration of the hunt for a spot. Parking lots can squeeze more vehicles into limited space.  Read More

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Featured Report: 38% of All Ecommerce Site Visits Came From Mobile and Tablet Devices

Muli-Channel Merchant

38% of All Ecommerce Site Visits Came From Mobile and Tablet Devices

Aug,16,2014

by: Tim Parry

Ecommerce is going mobile: 38% of all ecommerce traffic during the first half of the year mobile devices and tablets, according to a report by ShopVisible.

ShopVisible said its customers saw an 18% overall increase in online revenue during the first half of the year, with a 42% increase alone in the month of June.

But despite the growing percentage of traffic, ecommerce conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device.  Read More

Site Pro News

How Shareable Content Can Boost Your SEO

Aug,16,2014

by: Adrienne Erin

At a time when content marketing is all the rage, it’s easy to forget that not all content is created equal.

There is some content that is superior to others when it comes to search engine optimization, and that’s the content that people want to share. Call it the “it factor” of SEO.

Content with shareability stands a greater chance of going viral, of course, but it goes beyond that. Highly shareable content is also looked upon fondly by Google, which is essentially sponsoring an online popularity contest. When Google sees that other people like your content and are sharing it widely, it bumps up the rankings for that content.

Of course, saying shareable content is good is one thing; actually producing it is another. Here are some tips on how to create shareable content and how it can help your SEO. Read More

Business Intelligence 

BYOD or CYOD: Which Makes More Sense For Your Business?

Aug,14,2014

by:Rick Delgado 

Mobile devices have made the business world both easier to manage yet far more complicated than ever before. In an effort to address the needs of this rapidly developing marketplace, businesses have permitted employees to use personal devices at work through Bring Your Own Device (BYOD) policies. In recent years, the BYOD movement has grown in popularity, with many companies adopting programs that seek to take advantage of BYOD’s benefits. Read More

Entrepreneur

5 Key Principles for a Company's Website Redesign

Aug,15,2014

by:Jerry Jao

A company website is the face of a business and one of its main sales tool, so it needs to be built with the aim of converting visitors into customers.The primary goal of a site is to educate the audience on what the company does, why it provides the best solution for people's needs and prompt users to take action (subscribe, contact the corporation or purchase) as quickly as possible. Even when a company has the best product or service in its industry, if its website is not communicating messages quickly, concisely and effectively, this can result in valuable customers being lost to competitors.  Read More

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Featured Report: User Beware: That Mobile App is Spying on You

CIO Mobile

User Beware: That Mobile App is Spying on You

Aug,05,2014

by: 

Bill Snyder

 

Those apps you download on your smartphone may be free or very cheap, but there’s a hidden price you should be aware of: loss of privacy.The vast majority of the most popular iOS and Android mobile apps collect a variety of personal data from users, including location details, address book contacts and calendar information, according to a just-released survey by Appthority, a company that advises businesses on security.The report does offer some significant good news. Appthority found that very few of the apps it analyzed carried malware.Appthority, which says it has a catalog of around two million apps, analyzed a total of 400 of the most popular mobile apps available (based on downloads) in Apple’s App Store and Google Play. When it comes to free apps, there was essentially no difference between the two platforms.  Read More

ZD Net

Is the smartphone killing off society's social skills?

Aug,06,2014

by:David Gewirtz

Did ever notice how sometimes things can seem absolutely normal, until you look around and realize you could be in a Doctor Who episode? Last night was like that. It was late and I was at a local pub celebrating a friend's birthday. I'm not much of a pub creature. I sowed my wild oats a long time ago. Sowed them, harvested them, cooked them, and made meal out of them. But I'm -- quite thankfully -- past those days.   As a result, I only find myself in a pub-like atmosphere on those few occasions when I didn't plan far enough in advance to have a good excuse to get out of a social event. That means I manage to avoid having to go out on the town more than once every two or three months. Read More

RCR Wireless News

Mavenir looks to moderate NFV expectations as hype swells

Aug,04,2014

by: DAN MEYER

Network function virtualization has become a significant talking point across the mobile telecommunications space, with most wireless operators and equipment vendors looking more closely at the technology. That attention comes from the potential cost savings and potential improvements in rolling out new services that wireless carriers are always looking to take advantage of. IDC recently released a report predicting that network virtualization was “set to revolutionize the telecom industry as it transforms the culture and operational infrastructure, as well as the fabric of legacy proprietary infrastructures that have, until now, dominated the space.” That followed a report from Maravedis-Rethink released earlier this year that predicted early three-fourth of mobile operators will deploy some form of NFV by 2018, noting the move to NFV will be one of the most important ways carriers will “transform their cost base and their service delivery in the next few years.”   Read More

Wireless Week

Verizon to FCC: Throttling Unlimited Users “Widely Accepted”

Aug,05,2014

by: Ben Munson

Verizon has officially responded to FCC Chairman Tom Wheeler after the Commissioner criticized the carrier’s decision to start slowing data speeds for some unlimited plan customers on its LTE network. The United States’ largest carrier called the practice “widely accepted,” according to Reuters. Verizon CEO Dan Mead, to whom the FCC’s letter was addressed, said the policy was in line with FCC principles. Verizon calls the practice “network optimization” and says that it will only apply to the top five percent of users on unlimited plans and will only take effect when the network is congested. The carrier says the policy will “ensure the fair allocation of capacity.”   Read More

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