Featured Report: Marketers: How to Define Your 'Internet of Things' Strategy

Wireless Week

Libraries in NYC Lending Wireless Hotspots

Jan,12,2015,

by: Verena Dobnik

NEW YORK (AP) — The New York Public Library is launching the nation's largest Internet lending program, handing out 10,000 free high-speed hot spots to some of the city's poorest residents. The program — which offers the devices for up to a year, about a $1,000 value — seeks to bridge a digital divide in the nation's largest city, where studies have found nearly 3 million of the 8 million people lack broadband access. "It is simply unfathomable that in the digital world in which we live, one-third of New Yorkers do not have access to broadband Internet at home, putting them at a serious disadvantage at school, in applying for jobs, and so much more," said Anthony Marx, president of the New York Public Library  Read More

Dex Media

Your Business Needs to Use Social Media for Customer Service

Dec,16,2014

by: Danielle Celmer

 Social media allows customers to voice their opinions, both positive and negative regarding their experience with your business, and they expect engagement. “By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today’s basic expectation that they will respond to emails and phone calls.” –Gartner Inc. Read More

Advertising Age

Marketers: How to Define Your 'Internet of Things' Strategy
Jan,09,2015
by:  Tim Dunn

The hoopla emanating from CES in Las Vegas is doubtless troubling execs anxious not to be seen as missing out on the next big thing. From smart projectors to smart beds to a new smart golf club, CES is certainly throwing up something for everyone right now. If you work in digital, then the question of an IoT strategy is likely to crop up imminently. But innovation undertaken for the wrong reasons is rarely conducive to career progression, so it's probably best to be pre-armed with a position that both defends against misconceived projects and also prepares for the internet-of-things-future now before us. Read More

Marketing Proofs

10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns

Jan,12,2015
by:  Lauren Tympel
A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns. But if you're unfamiliar with A/B testing or you're just getting started, it can be an overwhelming project to take on. Here's a list of do's and don'ts to steer you in the right direction. Read more

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Featured Report: Optimizing the mobile app for future mcommerce success

MediaPost 

Forrester: Mobile Is The Anti-Channel
Jan,02,2015
by: Sarah Mahoney
, While most marketers continue to think of mobile as a channel — one that runs somewhat parallel to its Internet presence — a new report from Forrester Research says it’s time to reverse that perspective. “Mobile eliminates the notion of channels by blurring the distinction between the physical and digital worlds,” writes analyst Julie A. Ask. And brands like USAA, using mobile as a way to sell expanded services; Starbucks, which is continually finding new ways to streamline purchasing, or Guinness building passionate beer communities, are finding that “mobile generates new revenue, improves customer relationships and reduces costs throughout all channels.”  Read More

Mobile Commerce Daily

Optimizing the mobile app for future mcommerce success

Dec,31,2014

by: Shira Anderson

This holiday season, businesses that successfully adapted to consumers’ changing shopping habits stood to see their innovation pay off. Today’s buyers want to buy what they want, where they want and when they want – and the companies that make it easy for them are the ones poised to cash in with serious sales. Given this reality, small retailers embracing mobile commerce are better positioned than ever before to offer customers that flexibility and reap those profits. Read More

Re/Code

Pinterest to Unveil Early Results From Promoted Pins, as It Looks to Ramp Up Advertising

Dec,28,2014

by: James Temple

Pinterest* will unveil early results from one of its first formal brand advertising efforts on Sunday evening, as the San Francisco company looks to roll out the product widely starting on Jan. 1. The popular site, which has raised more than a half billion dollars in funding, allows users to post, or “pin,” images of clothing, food and other products they like. As the company looked to start ramping up revenue, it began testing a Promoted Pins program that invited brands to pay for pins that appear on the search and category pages.   Read More

Mobile Commerce Press

MOBILE MARKETING IS TAKING OFF FASTER THAN OTHER DIGITAL AD CHANNELS

Dec,26,2014
by:Rebecca
IN THE UNITED STATES, SMARTPHONE AND TABLET USERS ARE BEING TARGETED AT A RATE THAT IS MORE RAPID THAN OTHER CATEGORIES.
According to a recent report by BI Intelligence,  mobile marketing  is growing at a faster rate than advertising over any other digital channel in the United States, as a rising amount of the overall ad budget by marketers is being allocated to catching the attention of an increasingly large number of users who look to their smartphones and tablet screens first. Read More 

 Wirehead Technology Mobile Application Development

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Featured Report: The Future Of Wearable Technology Is In The Enterprise (At Least For Now)

Washington Post

IT digest: Smartphone sales up 20 percent in quarter compared with last year

Dec,28,2014

by: Mohana Ravindranath
Smartphone sales up 20% in quarter
Worldwide smartphone sales grew 20.3 percent from the same quarter one year ago, though overall mobile phone sales were flat, a new Gartner report showed.Vendors sold an estimated 301 million smartphones in the third quarter. These accounted for 66 percent of the total mobile phone market.“Sales of [simpler] feature phones declined 25 percent in the third quarter of 2014 because the difference in price between feature phones and low-cost Android smartphones is reducing further,” Roberta Cozza, a Gartner research director, said in a statement. Read More

Marketing Sherpa Blog

Ecommerce: Building online trust before customers click over to your competitors’ sites

Dec,23,2014

by: Daniel Burstein

All marketing is built on trust. Without trust, customers won’t subscribe to your email. They won’t open. They won’t click. And they certainly won’t buy. Keeping this in mind, I interviewed Craig Spiezle, Executive Director and President,Online Trust Alliance, about security, privacy and consumer protection. I’ve also and provided tips on how you can build trust with your customers. Read More

CNBC

2015's disruptor class: Isaacson on Elon Musk, mobile payments

Dec,28,2014
Trent Gillies
Mobile payments and Elon Musk are among several trends and innovators poised for a breakout year in 2015, according to one expert.In an interview on CNBC, Walter Isaacson, author of the best-selling Steve Jobs  biography, predicts people who are "unbanked" in society will soon be able to make Internet purchases more easily. Isaacson, chief executive of the Aspen Institute, said the lack of banking options available to some will prompt electronic payment systems to rise to the challenge. Read More

Tech Crunch

The Future Of Wearable Technology Is In The Enterprise (At Least For Now)

Dec,25,2014

by: Jonathan Shieber

The first iteration of Google Glass was a flop with consumers (almost from the beginning), most wearables ultimately go unworn, and even boosters bemoan the state of the current wearable market for consumers. Amid all the gloom there’s one trillion dollar bright-spot for the wearable marketplace. From the voice activated communication and logistics devicesmade by Theatro, to the software platforms developed by APX  Labs andAugmate, and the robotic exoskeletons like Lockheed Martin’s Fortis and HULC models or the wearable device from 1MM Corp., a startup just accepted to the R/GA accelerator in New York, for use in warehouses to reduce worker’s injuries. Read More

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Featured Report: Why You Shouldn’t Forget About Pinterest

Spundge.com

Why You Shouldn’t Forget About Pinterest

Dec,08,2014
by:Michael Kwan
As an online entrepreneur, Internet marketer or professional blogger, you’ll oftentimes find yourself on a variety of different websites, networking both with like-minded individuals and with your “tribe.” While it’s certainly debatable whether or not you should care about Ello, it’s pretty obvious that the bigger social networks deserve your attention. Building up your audience on social media platforms like YouTube, Facebook and Twitter only makes sense, but then there’s Pinterest too.

Many people, mostly male, have immediately dismissed Pinterest as a site for women to share home baking recipes and flirty outfit ideas, but there’s so much more to the image-focused social network. Indeed, you might remember a post on this blog talking about how you can make $1,000 a day on Pinterest by sharing the right kind of content in the right kind of way. Read More

e-Marketer

Yahoo Poised to Pass Twitter in US Mobile Ad Share by 2015 
Dec,04,2014
By Staff
Yahoo’s US mobile ad revenues are not only material now, they’re significant, according to a new forecast from eMarketer. Yahoo reported its mobile revenues for the first time in Q3 2014, and eMarketer estimates that the company will take nearly 3.2% of the $18.99 billion US mobile advertising market in 2014, launching itself into the mix as a competitor. Next year, Yahoo’s US mobile ad revenues will account for 3.74% of the country’s mobile ad market, pushing past Twitter for the first time—which will take 3.69% share in 2015—according to eMarketer. By 2016, Yahoo’s share will near 4.2%, which still trails Google and Facebook by a wide margin. However, the company’s 1-percentage-point gain from 2014 through 2016 represents the largest among companies that we tracked for this latest forecast. Read More

TechCrunch

Six Drivers Of The $700B Mobile Internet
Dec,06,2014
by: Tim Merel

Mobile internet is all about big numbers. Revenue will more than triple to $700 billion by 2017, there was over $19 billion invested and $94 billion exits in the last 12 months, average sector returns were up to 15.6x all of the money invested over the last three years, public stock market returns were up to 78 percent in the last year, and there are 32 billion-dollar mobile Internet companies already Understanding what’s driving these big numbers is critical for entrepreneurs, investors and corporates, so let’s dig in. Read More

e-Week

Microsoft's Torque Wearable App Heads to Android Phones 
Dec,07,2014
by: Pedro Hernandez

In the mobile waters, Microsoft is swimming against the current somewhat. The Redmond, Wash.-based tech giant announced on Dec. 5 that its Torque app is making the leap from wrist-worn Android Wear devices to Android smartphones. Since Torque's debut in October, Android smartphone users have been clamoring for the ability to shake and search, according to Microsoft. Today, the company is honoring their request. "We have incorporated that feedback into Torque 2.0 and added support for Torque on Android phones," said Microsoft's Torque Team in a blog post. The update also offers "new answers including local events and flight status, a way to launch applications with the twist gesture, and more reliable gesture and voice recognition."  Read More

Wirehead Technology MERP Services 

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Featured Report: Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

ADWeek

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon
Dec,01,2014
by: Lauren Johnson

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to be the apps' tipping point thanks to more sophisticated tools at retailers' disposal, including mobile mapping, payments, price-comparison tools, image recognition features and beacon technology. In fact, these new features might even give retailers a fighting chance against Amazon.

Target, Walmart and Kohl's are all traditional big-box retailers with new, souped-up mobile apps this year aimed at steering shoppers away from Amazon. Target, for example, recently launched store-specific mapping software that helps shoppers navigate its sprawling retail centers. Read More

Mobile Comerce Daily

Image recognition increasingly an app must-have as scanning gains ground
Nov,26,2014
by: Alex Samuely

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

Scan-to-buy options enabling consumers to shop directly from a retailer’s catalogs, print ads and in-store signage are increasingly a standard offering. However, more retailers are also scrambling to compete against Amazon and showrooming by and employing image recognition technology that allows consumers to point their phone at any object and receive suggestions for similar products within the brand app. Read More

Social Media Daily

Twitter Invites Advertisers To Create Offers
Nov,26,2014
by: Gavin O'Malley
, Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines.

With their credit cards, users can redeem the new “Twitter Offers” in stores without the need for a coupon or numerical code.

Twitter Offers also represents a new way for marketers to measure the effectiveness of their campaigns across channels, according to Tarun Jain, group product manager at Twitter.

“Advertisers will be able to attribute redemptions directly to their campaigns on Twitter, so that they can effectively measure the ROI from their promotions, even when redemption happens offline,” Jain explained in a blog post on Tuesday.

Twitter is bullish about its place in the ecommerce ecosystem. Most notably, the social giant recently began rolling out a “buy” button in tweets. Read More

TeleCompetitor

Parks: Streaming Media Players Will Be Popular Electronic Gifts
Nov,24,2014
by: Andrew Burger

Smart watches and connected consumer electronics (CE) entertainment devices, such as game consoles and streaming media devices, will be this holiday season’s most popular electronic gifts, according to new market research from Parks Associates.

Surveying purchases of connected CE devices this year, Parks found that 37 percent of smart watches, 25 percent of streaming media players – such as Roku 3 and Google’s Chromecast – and 20 percent of game consoles were gifts. Tablets and e-readers, motion controllers, DVRs, MP3 players and other Internet-enabled music systems were also popular gift items. Read More

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Featured Report Mobile Tech Projected to Rule Black Friday Sales

WebPro News

Has Google Lived Up To Its ‘Don’t Be Evil’ Mantra?

Nov.06,2014
Chris Crum
Google’s famous “Don’t be Evil” mantra has been questioned time and time again for many years, but it’s back in the spotlight thanks to comments made recently by co-founder and CEO Larry Page. Page did an interview with the Financial Times in which he talked about how, as the FT put it, “the search engine’s original mission is not big enough for what he now has in mind. Read More

Bizsugar

Man or Machine? Tactics to Humanize Your Website

Oct,30,2014

by: Guest

It’s no secret that people are going to like things that seem more human and less robotic. However, making a blog seem more “human” can be a difficult task (especially if you’re an eCommerce company). It sounds funny that making something “human” would be hard for, well you know – humans. But the truth is that transferring feeling onto a blog or website takes a lot of work. Read More 

Website Magazine

A Brighter Digital Tomorrow - The Online Store of the Future 

Nov,03,2014
by: Peter Prestipino

To see what’s in store for the future of the Web, look no further than the e-commerce industry. Digital retailers know firsthand that the technology currently in play within that vertical almost always defines what happens outside of it – from information publishing to Web-based service providers. The needs of those in e-commerce in many ways drives technology development as online sellers are perpetually looking for greater efficiency, deeper engagement and loyalty from consumers and, of course, more conversions. Retailers are employing a variety of interesting new technologies and capitalizing on some innovative development to do so. Let’s explore what is shaping the future of the online store and guide your e-commerce enterprise to a brighter tomorrow.  Read More

Mobile Marketing Watch

Mobile Tech Projected to Rule Black Friday Sales

Nov,07,2014

by:  Michael Essany

As you start putting together your Black Friday shopping list, you might want to consider adding a few higher-end items like tablets onto the list. You certainly won’t be alone in that exercise. In fact, the latest industry data calls for record Black Friday sales of tablets, smartphones, and just about anything else that’s cool, connected, and mobile. Best of all, the deals this year on mobile tech should be considerable. Read More

Wirehead Technology's MERP Services

Small Business Owners,
Are you confused about how mobility can make your company profitable? In today's economy there has been no more confusing technology then business mobility. What does the term mobility really mean? What is mobile is it a smart phone, a tablet, or a WI-FI enabled laptop? Or is it a little bit of all of them.This is where Wirehead Technology can help. Our MERP services can help your business understand and profit from mobility. Want to know more? Then check us out Today at http://www.wireheadtec.com/

Featured Report: From Sprint to Microsoft:The 5 biggest job cutters in wireless in 2014

Fierce Wireless

From Sprint to Microsoft: The 5 biggest job cutters in wireless in 2014

Oct,09,2014

by: Phil Goldstein

Last week the U.S. economy marked a major milestone: The official unemployment rate dipped to 5.9 percent, the first time it has been below 6 percent since the summer of 2008. Indeed, some companies in the wireless industry that shed thousands of jobs in recent years are now on the mend. For example, BlackBerry (NASDAQ:BBRY) CEO John Chen said earlier this summer the company has finished its three-year-long restructuring efforts as it seeks to refocus on the enterprise market, and would begin targeted hiring. Additionally, Alcatel-Lucent (NYSE: ALU) has seen its finances recover after announcing more than 15,000 job cuts in the past three years. Read More

ZD Net

iPad: Art object or enterprise tablet?

Oct,15,2014

by: Jason Perlow

Yesterday, I talked a bit about my yearly ritual of trading in my iPad for the latest and greatest model, and why as IT professionals it may make sense to think about our device purchases as leased equipment that depreciates heavily and is turned in for the newest technology, rather than holding onto it indefinitely, as a consumer might. The iPad is, at the end of the day, a consumer device. But you would have to be completely unaware of the increasingly common use cases in which scores of CxOs and other executives and IT pros are bringing them into the workplace for use with all kinds of productivity workloads now, whether they are BYOD outright or are actual corporate assets.  Read More

Fierce Wireless

Samsung starts supporting Nokia's HERE mapping platform on its Galaxy devices

Oct,08,2014

by: Phil Goldstein

Nokia's (NYSE:NOK) HERE mapping platform is now available for download on Samsung Electronics' Galaxy smartphones, marking the first time Nokia is bringing its core mapping software to devices that run on Google's (NASDAQ: GOOG) Android. Nokia announced a licensing deal with Samsung for HERE at the end of August. The HERE app is available in Samsung's Galaxy App Store and will run on Galaxy devices running Android 4.1 and beyond that have 1 GB of RAM or more. The app will also come preloaded on new Samsung Galaxy smartphones. Read More

Computer World

Microsoft keeps Windows 10 promotion to a minimum for consumers 

Oct,13,2014
by: Gregg Keizer
Microsoft's Sept. 30 rollout of Windows 10 was focused on enterprise customers because the company doesn't want consumers to hold off on holiday purchases of computers, said Michael Silver of Gartner. Computers with the new operating system won't ship until mid-2015. "Early in 2015 we'll introduce the consumer chapter and talk much more about other device types and more consumer features," Windows chief Terry Myerson wrote in a blog post Sept. 30.  Read More

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