Featured Report: Optimizing the mobile app for future mcommerce success

MediaPost 

Forrester: Mobile Is The Anti-Channel
Jan,02,2015
by: Sarah Mahoney
, While most marketers continue to think of mobile as a channel — one that runs somewhat parallel to its Internet presence — a new report from Forrester Research says it’s time to reverse that perspective. “Mobile eliminates the notion of channels by blurring the distinction between the physical and digital worlds,” writes analyst Julie A. Ask. And brands like USAA, using mobile as a way to sell expanded services; Starbucks, which is continually finding new ways to streamline purchasing, or Guinness building passionate beer communities, are finding that “mobile generates new revenue, improves customer relationships and reduces costs throughout all channels.”  Read More

Mobile Commerce Daily

Optimizing the mobile app for future mcommerce success

Dec,31,2014

by: Shira Anderson

This holiday season, businesses that successfully adapted to consumers’ changing shopping habits stood to see their innovation pay off. Today’s buyers want to buy what they want, where they want and when they want – and the companies that make it easy for them are the ones poised to cash in with serious sales. Given this reality, small retailers embracing mobile commerce are better positioned than ever before to offer customers that flexibility and reap those profits. Read More

Re/Code

Pinterest to Unveil Early Results From Promoted Pins, as It Looks to Ramp Up Advertising

Dec,28,2014

by: James Temple

Pinterest* will unveil early results from one of its first formal brand advertising efforts on Sunday evening, as the San Francisco company looks to roll out the product widely starting on Jan. 1. The popular site, which has raised more than a half billion dollars in funding, allows users to post, or “pin,” images of clothing, food and other products they like. As the company looked to start ramping up revenue, it began testing a Promoted Pins program that invited brands to pay for pins that appear on the search and category pages.   Read More

Mobile Commerce Press

MOBILE MARKETING IS TAKING OFF FASTER THAN OTHER DIGITAL AD CHANNELS

Dec,26,2014
by:Rebecca
IN THE UNITED STATES, SMARTPHONE AND TABLET USERS ARE BEING TARGETED AT A RATE THAT IS MORE RAPID THAN OTHER CATEGORIES.
According to a recent report by BI Intelligence,  mobile marketing  is growing at a faster rate than advertising over any other digital channel in the United States, as a rising amount of the overall ad budget by marketers is being allocated to catching the attention of an increasingly large number of users who look to their smartphones and tablet screens first. Read More 

 Wirehead Technology Mobile Application Development

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WhosPopin also links your email,and phone to the apps. Best of all WhosPoppin allow your visitor to buy directly from your website and post it to their social media sites and the Youtube features lets you stream your video message directly to your customers. Now here the kicker WhosPoppin does this with making jump from app to app like other mobile app developers. Means your customers spend less time look for the right icon and more time doing the things you want them to do online buying from your website. So does WhosPoppin sounds like the mobile solution your are looking for for your business?  Do you want to know more? visit our demo site at  
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Featured Report: What Motivates Consumers to Complete E-Commerce Purchases?

Web Pro News

Facebook Rolls Out Call-To-Action Buttons For Businesses

Dec,12,2014

by; Chris Crum

Facebook announced a call-to-action feature to “help Pages drive business objectives directly from the Page itself.” “Businesses will now be able to link from a selection of buttons to any destination on or off Facebook, allowing for a much deeper integration with Pages,” a Facebook spokesperson says. “The seven call-to-action buttons available are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.” In a blog post, Facebook shares a quote from Dollar Shave Club, which has been using one of the buttons: “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club Read More

ComputerWorld

Salesforce introduces custom AppExchange storefronts
Dec,11,2014
by:

Matt Weinberger

 
Salesforce today introduces AppExchange Store Builder, which lets any customer set up a curated storefront of their most favorite (or most required-by-business) enterprise apps -- with Salesforce's own analytics under the hood and its identity infrastructure gluing the whole thing together. As every company becomes a technology company -- or "app company," as Salesforce puts it -- Store Builder will make it easier to connect users in just a few clicks to the cloud-based tools changing the face of business. It's included in a customer's existing Salesforce subscription and available today.  Read More

IDG Connect

WiFi Direct v Bluetooth: Which Will Win?
Dec,08,2014
by:  Marc Ambasna-Jones
WiFi technology has come a long way since 1997 and the launch of the first 802.11 standard. That was the year Netflix was launched, the Facebook.com domain first went live and JK Rowling published her first novel, Harry Potter and the Philosopher’s Stone. While Rowling, Netflix and Facebook would go on to become leaders in their fields, WiFi’s rise to the top has not been without its challenges. Yet WiFi as a networking technology has produced a little magic of its own and is now unparalleled, pushing boundaries and not just in internet networking. WiFi Direct, a peer-to-peer version of the technology, has been gaining considerable ground in the last 12 months, to the extent that it is on a potential collision course with Bluetooth. Read More

Marketing Proofs

What Motivates Consumers to Complete E-Commerce Purchases?
Dec,15,2014
by: Ayaz Nanji
 Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.

Some 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not buy, the survey of 1,000 mobile and desktop users found. However, 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue. Read More: 

Social Media Development Services

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Featured Report: Why You Shouldn’t Forget About Pinterest

Spundge.com

Why You Shouldn’t Forget About Pinterest

Dec,08,2014
by:Michael Kwan
As an online entrepreneur, Internet marketer or professional blogger, you’ll oftentimes find yourself on a variety of different websites, networking both with like-minded individuals and with your “tribe.” While it’s certainly debatable whether or not you should care about Ello, it’s pretty obvious that the bigger social networks deserve your attention. Building up your audience on social media platforms like YouTube, Facebook and Twitter only makes sense, but then there’s Pinterest too.

Many people, mostly male, have immediately dismissed Pinterest as a site for women to share home baking recipes and flirty outfit ideas, but there’s so much more to the image-focused social network. Indeed, you might remember a post on this blog talking about how you can make $1,000 a day on Pinterest by sharing the right kind of content in the right kind of way. Read More

e-Marketer

Yahoo Poised to Pass Twitter in US Mobile Ad Share by 2015 
Dec,04,2014
By Staff
Yahoo’s US mobile ad revenues are not only material now, they’re significant, according to a new forecast from eMarketer. Yahoo reported its mobile revenues for the first time in Q3 2014, and eMarketer estimates that the company will take nearly 3.2% of the $18.99 billion US mobile advertising market in 2014, launching itself into the mix as a competitor. Next year, Yahoo’s US mobile ad revenues will account for 3.74% of the country’s mobile ad market, pushing past Twitter for the first time—which will take 3.69% share in 2015—according to eMarketer. By 2016, Yahoo’s share will near 4.2%, which still trails Google and Facebook by a wide margin. However, the company’s 1-percentage-point gain from 2014 through 2016 represents the largest among companies that we tracked for this latest forecast. Read More

TechCrunch

Six Drivers Of The $700B Mobile Internet
Dec,06,2014
by: Tim Merel

Mobile internet is all about big numbers. Revenue will more than triple to $700 billion by 2017, there was over $19 billion invested and $94 billion exits in the last 12 months, average sector returns were up to 15.6x all of the money invested over the last three years, public stock market returns were up to 78 percent in the last year, and there are 32 billion-dollar mobile Internet companies already Understanding what’s driving these big numbers is critical for entrepreneurs, investors and corporates, so let’s dig in. Read More

e-Week

Microsoft's Torque Wearable App Heads to Android Phones 
Dec,07,2014
by: Pedro Hernandez

In the mobile waters, Microsoft is swimming against the current somewhat. The Redmond, Wash.-based tech giant announced on Dec. 5 that its Torque app is making the leap from wrist-worn Android Wear devices to Android smartphones. Since Torque's debut in October, Android smartphone users have been clamoring for the ability to shake and search, according to Microsoft. Today, the company is honoring their request. "We have incorporated that feedback into Torque 2.0 and added support for Torque on Android phones," said Microsoft's Torque Team in a blog post. The update also offers "new answers including local events and flight status, a way to launch applications with the twist gesture, and more reliable gesture and voice recognition."  Read More

Wirehead Technology MERP Services 

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Featured Report: Mobile Devices Spur Sharing of Timely Content

Venture Beat

Facebook ad exec says mobile marketing is (and must be) highly personal

Nov,13,2014
by: Mark Sullivan

SAN FRANCISCO — Facebook’s head of tech and telco marketing Jane Schachtel said that mobile marketers in particular must go the extra mile to make sure they treat consumers like people. Mobile devices are highly personal, she says, so the advertising content presented on them must be carefully personalized.  The reward for marketers who do that well is significant. Schachtel said only $16 billion, or about two percent, of the total worldwide ad spend will be spent on mobile next year. That means there’s lots of room for growth. “This presents a huge opportunity,” she told the crowd here at the Mobile First conference Thursday. People’s relationships with their mobile devices have gotten more substantive and complex. “People used to go to the mobile web to find one specific thing,” Schachtel says.  Read More

Tech Crunch

Samsung And SAP Partner On Mobile Devices For Business
Nov,11,2014
by: Jonathan Shieber

Taking another page from the Apple playbook, Samsung is announcing a massive partnership with the enterprise software giant SAP to battle Apple’s collaboration with IBM in the enterprise.The two companies said they will collaborate to “build on the popularity and reach of Samsung’s mobile innovations and the SAP Mobil Platform,” according to a joint statement from the companies.Among the innovations the two companies are developing will be an integrated payments solution that can potentially compete with the mobile payment juggernaut that is Apple Pay. Read More

e-Marketer

Mobile Devices Spur Sharing of Timely Content
Nov,11,2014
by: Staff
In the age of social media, it's typical to first learn about a major event via social feeds. The reason why is clear—the proliferation of social and mobile facilitate the sharing of timely news. According to Q3 2014 data from ShareThis, social media users are much more likely to share content via mobile devices after a major current event occurs. The data comes from the analysis of content shares regarding major events such as the ALS Ice Bucket Challenge, the Ferguson Riots, the Apple Launch Event and Shark Week. Read More 

Advertising Age

Automakers Testing Mobile Tech You Can Tap To
Nov,10,2014
by: Vince Bond Jr..

Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone. By 2018, IHS expects global shipments of near-field communication-enabled phones to soar to 1.2 billion, up from 275 million in 2013. That opens a wealth of possibilities for marketers to turn smartphones into a more robust marketing medium. Read More

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Featured Report: Four Marketing Strategies That Paid Off for Small Companies

INC 500

The Next Big Step In Mobile E-commerce

Oct,27,2014

by: Peder Aadahl

I was right!

A year ago, I explained how the launch of the fingerprint security on the iPhone 5s was a good sign for mobile e-commerce. I hinted brands should take advantage of this mobile payment option for their products. In Apple’s fall announcement, this became reality. The new Apple Pay is something that will change the mobile e-commerce industry dramatically. Already, big brands like Target are jumping on board so that users can purchase their products seamlessly within the Target App with the press of their thumb.  Read More

ComputerWorld

Major banks prep their own mobile payment apps

Oct,29,2014by: Martyn Williams

Several major national and international banks are planning to launch their own mobile payments apps next year. The banks would be major competitors to handset makers Apple and Google because unlike others pushing mobile wallet technology, such as mobile phone carriers and retailers, they already have an intimate relationship with consumers and know their spending habits. "Banks all around the world are working on this right now," said James Anderson, senior vice president for mobile and emerging payments at MasterCard. Read More

ZD Net

How workplace technology can transform the small business

Oct,27,2014

by: Krishan Sharma

After eight failed startups, 27-year-old Nic Blair turned things around with two successful businesses — Search Factory and Brus Media.  Search Factory started out from his parents' house, and, in just three years, the company has grown to 27 full-time staff members who operate from two offices in Brisbane's Fortitude Valley, with an annual turnover of more than AU$2 million. Two years ago, Blair took the learnings from Search Factory and founded his second successful venture, Brus Media — a mobile advertising network focused on the growth and monetisation of mobile apps through cost-per-install advertising.  Read More

Wall Street Journal

Four Marketing Strategies That Paid Off for Small Companies

Nov,03,2014
CHRIS GAY
It’s the classic small-business problem: You need to let a lot of people know who you are and what you do. But you don’t have a lot of money to spend.That’s when it’s time to get creative—and a little audacious. Many small businesses lacking in cash have found inexpensive ways to spread the word. Here’s a look at what they’ve done, and what they’ve achieved. Read More

Social Media Development Services

Small Business Owners,
We can now offer your business complete Facebook page development with ShortStack that can help your business get more out of Facebook. Now you can link your website into your Facebook page and reach your customers anywhere and they can share your product or services with their friends. Check out our Facebook pages all designed using ShortStack. Then contact us and let us help you create Facebook pages for your business Just think how Powerful that can be for your business. http://www.wireheadtec.com/Social%20Media.html

Featured Report: BYOD: Why the biggest security worry is the fool within rather than the enemy without

ZD Net

BYOD: Why the biggest security worry is the fool within rather than the enemy without

Oct,29,2014

by: Colin Barker 

The vast majority – 95 percent – of IT managers are prepared to admit that they are struggling to tackle all the potential security threats they face and 87 percent believe that the biggest threats came from mobile devices in the hands of careless employees, according to a new survey. Check Point's third annual security survey is focused this year on mobile devices. The company interviewed 700 IT professionals in the US, UK, Germany, Canada and Australia.  Read More

CIO Mobile

When it Comes to Mobile, IT is Out of Touch

Oct,29,2014

by:Matt Weinberger

"I used to be with it, but then they changed what it was. Now what I'm with isn't it and what's it seems weird and scary to me. It'll happen to you!" warned Abraham Simpson -- of the Springfield Simpsons -- way back in 1996. It's true, and like it or not, mobile is the new gamemaker in business -- if you haven't adopted a mobile strategy that enables productivity on the go, rest assured that your competitors have. And even if you have, there's an arms race to build better, more user-friendly applications, faster. If that doesn't cause enough stress, a new study by app development platform Appcelerator and IDC Research suggests that IT departments may not be as in control of the mobile agenda as they thought, with developers and IT pros reporting drastically different experiences. Read More

Wireless Week

The Vague, Undefined Promise of 5G

Oct,27,2014

by: Andrew Berg

The term 5G is as yet completely meaningless aside from the fact that the moniker is the obvious successor to the current status quo of 4G. But it's also grossly obtuse because we don't even know on what criteria the ITU will base its definition of 5G. I spoke with Chris Pearson, President of 4G Americas about a recently published white paper that addresses first steps for the development of and investment in 5G technology. "It's a question I'm asked a lot, and more often than not people are asking whether 5G is about speed," Pearson said. "My answer is no. It's going to be about improving and enhancing what we have today with LTE-Advanced as we look at what the mobile requirements are out in 2020.  Read More

RCR Wireless Week

Researchers: Mobile phone data ‘unprecedented solution’ to tracking people in disasters, epidemics

Oct,29,2014
by: KELLY HILL 

A new study finds that mobile phone data can be used for human population mapping in situations such as disasters, conflicts and epidemics due to its high level of penetration around the globe. Researchers called the proliferation of cellphones “an unprecedented solution” to the lack of timely information about people’s movements during crises.The use of mobile phone data for epidemiological research has been increasing. The Economist recently called for call data records (CDRs) from west Africa to be released to researchers to provide them with some data to analyze in order to better inform the fight against Ebola. Even though cell phone penetration is relatively low in remote rural areas, the publication argued, “CDRs are nevertheless better than simulations based on stale, unreliable statistics.Read More

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Featured Report: From Sprint to Microsoft:The 5 biggest job cutters in wireless in 2014

Fierce Wireless

From Sprint to Microsoft: The 5 biggest job cutters in wireless in 2014

Oct,09,2014

by: Phil Goldstein

Last week the U.S. economy marked a major milestone: The official unemployment rate dipped to 5.9 percent, the first time it has been below 6 percent since the summer of 2008. Indeed, some companies in the wireless industry that shed thousands of jobs in recent years are now on the mend. For example, BlackBerry (NASDAQ:BBRY) CEO John Chen said earlier this summer the company has finished its three-year-long restructuring efforts as it seeks to refocus on the enterprise market, and would begin targeted hiring. Additionally, Alcatel-Lucent (NYSE: ALU) has seen its finances recover after announcing more than 15,000 job cuts in the past three years. Read More

ZD Net

iPad: Art object or enterprise tablet?

Oct,15,2014

by: Jason Perlow

Yesterday, I talked a bit about my yearly ritual of trading in my iPad for the latest and greatest model, and why as IT professionals it may make sense to think about our device purchases as leased equipment that depreciates heavily and is turned in for the newest technology, rather than holding onto it indefinitely, as a consumer might. The iPad is, at the end of the day, a consumer device. But you would have to be completely unaware of the increasingly common use cases in which scores of CxOs and other executives and IT pros are bringing them into the workplace for use with all kinds of productivity workloads now, whether they are BYOD outright or are actual corporate assets.  Read More

Fierce Wireless

Samsung starts supporting Nokia's HERE mapping platform on its Galaxy devices

Oct,08,2014

by: Phil Goldstein

Nokia's (NYSE:NOK) HERE mapping platform is now available for download on Samsung Electronics' Galaxy smartphones, marking the first time Nokia is bringing its core mapping software to devices that run on Google's (NASDAQ: GOOG) Android. Nokia announced a licensing deal with Samsung for HERE at the end of August. The HERE app is available in Samsung's Galaxy App Store and will run on Galaxy devices running Android 4.1 and beyond that have 1 GB of RAM or more. The app will also come preloaded on new Samsung Galaxy smartphones. Read More

Computer World

Microsoft keeps Windows 10 promotion to a minimum for consumers 

Oct,13,2014
by: Gregg Keizer
Microsoft's Sept. 30 rollout of Windows 10 was focused on enterprise customers because the company doesn't want consumers to hold off on holiday purchases of computers, said Michael Silver of Gartner. Computers with the new operating system won't ship until mid-2015. "Early in 2015 we'll introduce the consumer chapter and talk much more about other device types and more consumer features," Windows chief Terry Myerson wrote in a blog post Sept. 30.  Read More

Facebook Business Development Services

Small Business Owners,
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