Featured Report: Marketers: How to Define Your 'Internet of Things' Strategy

Wireless Week

Libraries in NYC Lending Wireless Hotspots

Jan,12,2015,

by: Verena Dobnik

NEW YORK (AP) — The New York Public Library is launching the nation's largest Internet lending program, handing out 10,000 free high-speed hot spots to some of the city's poorest residents. The program — which offers the devices for up to a year, about a $1,000 value — seeks to bridge a digital divide in the nation's largest city, where studies have found nearly 3 million of the 8 million people lack broadband access. "It is simply unfathomable that in the digital world in which we live, one-third of New Yorkers do not have access to broadband Internet at home, putting them at a serious disadvantage at school, in applying for jobs, and so much more," said Anthony Marx, president of the New York Public Library  Read More

Dex Media

Your Business Needs to Use Social Media for Customer Service

Dec,16,2014

by: Danielle Celmer

 Social media allows customers to voice their opinions, both positive and negative regarding their experience with your business, and they expect engagement. “By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today’s basic expectation that they will respond to emails and phone calls.” –Gartner Inc. Read More

Advertising Age

Marketers: How to Define Your 'Internet of Things' Strategy
Jan,09,2015
by:  Tim Dunn

The hoopla emanating from CES in Las Vegas is doubtless troubling execs anxious not to be seen as missing out on the next big thing. From smart projectors to smart beds to a new smart golf club, CES is certainly throwing up something for everyone right now. If you work in digital, then the question of an IoT strategy is likely to crop up imminently. But innovation undertaken for the wrong reasons is rarely conducive to career progression, so it's probably best to be pre-armed with a position that both defends against misconceived projects and also prepares for the internet-of-things-future now before us. Read More

Marketing Proofs

10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns

Jan,12,2015
by:  Lauren Tympel
A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns. But if you're unfamiliar with A/B testing or you're just getting started, it can be an overwhelming project to take on. Here's a list of do's and don'ts to steer you in the right direction. Read more

Wirehead Technology's  Computer Products

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Featured Report: Six social networks for the enterprise

ZD Net

Six social networks for the enterprise

Dec,20,2014

by:Eileen Brown

Facebook has recently announced 'Facebook at work' for connecting professional contacts. If you don't want to mix your business and personal lives, have a look at these social networks you can use for work.  There are hundreds of social networks for use in business. Each has some great features that can really benefit workers and corporations. Here, we take a look at six up-and-coming business social networks that you might not have heard about yet.  Read More

The Social CMO Blog

Breaking the E-Commerce Sound Barrier with Matrix Retail!

Dec,18,2014
by: Admin
BOOM!  What was that noise?  Someone just broke the e-commerce sound barrier! 

In the third quarter of 2014 Williams-Sonoma’s e-commerce sales represented 51.5% ($587 million) of total company sales overtaking their store sales ($566 million) for the first time! Even more importantly this increase is not due to offsetting reductions in store sales with the $566 million in store sales representing an increase of 4.8% year over year for the quarter. Indeed Williams-Sonoma are now helping to define a new retail formula, where the sum of e-commerce and in-store sales is greater than the parts, generating competitive advantage for even a 58 year old retailer. This phenomena is something I’m now calling Matrix Retail. Read More

Fierce Wireless

Report: FCC set to fine Sprint $105M for unauthorized third-party services billing

Dec,16,2014

by: Phil Goldstein

Sprint (NYSE: S) could be faced with a whopping $105 million fine from the FCC for knowingly overcharging its customers for third-party services, according to a National Journal report. The report, which cited unnamed FCC officials, said that the enforcement action against Sprint has not yet been finalized. If approved, it would match the record $105 million fine AT&T Mobility (NYSE: T) agreed in October to settle an investigation by the FCC, which concluded the carrier billed customers millions of dollars in unauthorized third-party subscriptions and premium text messaging services. The settlement with AT&T is the largest enforcement action in the agency's history.  Read More

Marketing Sherpa Blog

Paid Search: 3 things you should know while running a PPC campaign

Dec,19,2014

by: Jessica Lorenz

“You cannot sit down and wait for shoppers to get to your site,” said Victor Yacaman, Ecommerce Director, Leonisa. Leonisa is the No. 1 provider of underwear in Latin America, with 52% of sales generated from paid search. With the ability to track and measure visitors, it’s no wonder PPC has continued to be widely used by retail marketers, “[which] means you can spend more dollars on the things that are working and less dollars on the things that aren’t working” said Timothy Seward, Founder and CEO, ROI Revolution. Timothy referenced a recent study by Shop.org via Forrester, saying that, on average, “46% of [marketers’] online retail marketing budgets is spent on paid search.”  Read More

Social Media Development Services

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Featured Report: What Motivates Consumers to Complete E-Commerce Purchases?

Web Pro News

Facebook Rolls Out Call-To-Action Buttons For Businesses

Dec,12,2014

by; Chris Crum

Facebook announced a call-to-action feature to “help Pages drive business objectives directly from the Page itself.” “Businesses will now be able to link from a selection of buttons to any destination on or off Facebook, allowing for a much deeper integration with Pages,” a Facebook spokesperson says. “The seven call-to-action buttons available are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.” In a blog post, Facebook shares a quote from Dollar Shave Club, which has been using one of the buttons: “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club Read More

ComputerWorld

Salesforce introduces custom AppExchange storefronts
Dec,11,2014
by:

Matt Weinberger

 
Salesforce today introduces AppExchange Store Builder, which lets any customer set up a curated storefront of their most favorite (or most required-by-business) enterprise apps -- with Salesforce's own analytics under the hood and its identity infrastructure gluing the whole thing together. As every company becomes a technology company -- or "app company," as Salesforce puts it -- Store Builder will make it easier to connect users in just a few clicks to the cloud-based tools changing the face of business. It's included in a customer's existing Salesforce subscription and available today.  Read More

IDG Connect

WiFi Direct v Bluetooth: Which Will Win?
Dec,08,2014
by:  Marc Ambasna-Jones
WiFi technology has come a long way since 1997 and the launch of the first 802.11 standard. That was the year Netflix was launched, the Facebook.com domain first went live and JK Rowling published her first novel, Harry Potter and the Philosopher’s Stone. While Rowling, Netflix and Facebook would go on to become leaders in their fields, WiFi’s rise to the top has not been without its challenges. Yet WiFi as a networking technology has produced a little magic of its own and is now unparalleled, pushing boundaries and not just in internet networking. WiFi Direct, a peer-to-peer version of the technology, has been gaining considerable ground in the last 12 months, to the extent that it is on a potential collision course with Bluetooth. Read More

Marketing Proofs

What Motivates Consumers to Complete E-Commerce Purchases?
Dec,15,2014
by: Ayaz Nanji
 Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.

Some 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not buy, the survey of 1,000 mobile and desktop users found. However, 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue. Read More: 

Social Media Development Services

Small Business Owners,

We can now offer your business complete Facebook page development with ShortStack that can help your business get more out of Facebook. Now you can link your website into your Facebook page and reach your customers anywhere and they can share your product or services with their friends. Check out our Facebook pages all designed using ShortStack. Then contact us and let us help you create Facebook pages for your business Just think how Powerful that can be for your business. To find out how we can help your business effectively use social media sign up at our Social media website at
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Featured Report: Why You Shouldn’t Forget About Pinterest

Spundge.com

Why You Shouldn’t Forget About Pinterest

Dec,08,2014
by:Michael Kwan
As an online entrepreneur, Internet marketer or professional blogger, you’ll oftentimes find yourself on a variety of different websites, networking both with like-minded individuals and with your “tribe.” While it’s certainly debatable whether or not you should care about Ello, it’s pretty obvious that the bigger social networks deserve your attention. Building up your audience on social media platforms like YouTube, Facebook and Twitter only makes sense, but then there’s Pinterest too.

Many people, mostly male, have immediately dismissed Pinterest as a site for women to share home baking recipes and flirty outfit ideas, but there’s so much more to the image-focused social network. Indeed, you might remember a post on this blog talking about how you can make $1,000 a day on Pinterest by sharing the right kind of content in the right kind of way. Read More

e-Marketer

Yahoo Poised to Pass Twitter in US Mobile Ad Share by 2015 
Dec,04,2014
By Staff
Yahoo’s US mobile ad revenues are not only material now, they’re significant, according to a new forecast from eMarketer. Yahoo reported its mobile revenues for the first time in Q3 2014, and eMarketer estimates that the company will take nearly 3.2% of the $18.99 billion US mobile advertising market in 2014, launching itself into the mix as a competitor. Next year, Yahoo’s US mobile ad revenues will account for 3.74% of the country’s mobile ad market, pushing past Twitter for the first time—which will take 3.69% share in 2015—according to eMarketer. By 2016, Yahoo’s share will near 4.2%, which still trails Google and Facebook by a wide margin. However, the company’s 1-percentage-point gain from 2014 through 2016 represents the largest among companies that we tracked for this latest forecast. Read More

TechCrunch

Six Drivers Of The $700B Mobile Internet
Dec,06,2014
by: Tim Merel

Mobile internet is all about big numbers. Revenue will more than triple to $700 billion by 2017, there was over $19 billion invested and $94 billion exits in the last 12 months, average sector returns were up to 15.6x all of the money invested over the last three years, public stock market returns were up to 78 percent in the last year, and there are 32 billion-dollar mobile Internet companies already Understanding what’s driving these big numbers is critical for entrepreneurs, investors and corporates, so let’s dig in. Read More

e-Week

Microsoft's Torque Wearable App Heads to Android Phones 
Dec,07,2014
by: Pedro Hernandez

In the mobile waters, Microsoft is swimming against the current somewhat. The Redmond, Wash.-based tech giant announced on Dec. 5 that its Torque app is making the leap from wrist-worn Android Wear devices to Android smartphones. Since Torque's debut in October, Android smartphone users have been clamoring for the ability to shake and search, according to Microsoft. Today, the company is honoring their request. "We have incorporated that feedback into Torque 2.0 and added support for Torque on Android phones," said Microsoft's Torque Team in a blog post. The update also offers "new answers including local events and flight status, a way to launch applications with the twist gesture, and more reliable gesture and voice recognition."  Read More

Wirehead Technology MERP Services 

Small Business Owners,
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Featured Report: Mobile Devices Spur Sharing of Timely Content

Venture Beat

Facebook ad exec says mobile marketing is (and must be) highly personal

Nov,13,2014
by: Mark Sullivan

SAN FRANCISCO — Facebook’s head of tech and telco marketing Jane Schachtel said that mobile marketers in particular must go the extra mile to make sure they treat consumers like people. Mobile devices are highly personal, she says, so the advertising content presented on them must be carefully personalized.  The reward for marketers who do that well is significant. Schachtel said only $16 billion, or about two percent, of the total worldwide ad spend will be spent on mobile next year. That means there’s lots of room for growth. “This presents a huge opportunity,” she told the crowd here at the Mobile First conference Thursday. People’s relationships with their mobile devices have gotten more substantive and complex. “People used to go to the mobile web to find one specific thing,” Schachtel says.  Read More

Tech Crunch

Samsung And SAP Partner On Mobile Devices For Business
Nov,11,2014
by: Jonathan Shieber

Taking another page from the Apple playbook, Samsung is announcing a massive partnership with the enterprise software giant SAP to battle Apple’s collaboration with IBM in the enterprise.The two companies said they will collaborate to “build on the popularity and reach of Samsung’s mobile innovations and the SAP Mobil Platform,” according to a joint statement from the companies.Among the innovations the two companies are developing will be an integrated payments solution that can potentially compete with the mobile payment juggernaut that is Apple Pay. Read More

e-Marketer

Mobile Devices Spur Sharing of Timely Content
Nov,11,2014
by: Staff
In the age of social media, it's typical to first learn about a major event via social feeds. The reason why is clear—the proliferation of social and mobile facilitate the sharing of timely news. According to Q3 2014 data from ShareThis, social media users are much more likely to share content via mobile devices after a major current event occurs. The data comes from the analysis of content shares regarding major events such as the ALS Ice Bucket Challenge, the Ferguson Riots, the Apple Launch Event and Shark Week. Read More 

Advertising Age

Automakers Testing Mobile Tech You Can Tap To
Nov,10,2014
by: Vince Bond Jr..

Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone. By 2018, IHS expects global shipments of near-field communication-enabled phones to soar to 1.2 billion, up from 275 million in 2013. That opens a wealth of possibilities for marketers to turn smartphones into a more robust marketing medium. Read More

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Featured Report Mobile Tech Projected to Rule Black Friday Sales

WebPro News

Has Google Lived Up To Its ‘Don’t Be Evil’ Mantra?

Nov.06,2014
Chris Crum
Google’s famous “Don’t be Evil” mantra has been questioned time and time again for many years, but it’s back in the spotlight thanks to comments made recently by co-founder and CEO Larry Page. Page did an interview with the Financial Times in which he talked about how, as the FT put it, “the search engine’s original mission is not big enough for what he now has in mind. Read More

Bizsugar

Man or Machine? Tactics to Humanize Your Website

Oct,30,2014

by: Guest

It’s no secret that people are going to like things that seem more human and less robotic. However, making a blog seem more “human” can be a difficult task (especially if you’re an eCommerce company). It sounds funny that making something “human” would be hard for, well you know – humans. But the truth is that transferring feeling onto a blog or website takes a lot of work. Read More 

Website Magazine

A Brighter Digital Tomorrow - The Online Store of the Future 

Nov,03,2014
by: Peter Prestipino

To see what’s in store for the future of the Web, look no further than the e-commerce industry. Digital retailers know firsthand that the technology currently in play within that vertical almost always defines what happens outside of it – from information publishing to Web-based service providers. The needs of those in e-commerce in many ways drives technology development as online sellers are perpetually looking for greater efficiency, deeper engagement and loyalty from consumers and, of course, more conversions. Retailers are employing a variety of interesting new technologies and capitalizing on some innovative development to do so. Let’s explore what is shaping the future of the online store and guide your e-commerce enterprise to a brighter tomorrow.  Read More

Mobile Marketing Watch

Mobile Tech Projected to Rule Black Friday Sales

Nov,07,2014

by:  Michael Essany

As you start putting together your Black Friday shopping list, you might want to consider adding a few higher-end items like tablets onto the list. You certainly won’t be alone in that exercise. In fact, the latest industry data calls for record Black Friday sales of tablets, smartphones, and just about anything else that’s cool, connected, and mobile. Best of all, the deals this year on mobile tech should be considerable. Read More

Wirehead Technology's MERP Services

Small Business Owners,
Are you confused about how mobility can make your company profitable? In today's economy there has been no more confusing technology then business mobility. What does the term mobility really mean? What is mobile is it a smart phone, a tablet, or a WI-FI enabled laptop? Or is it a little bit of all of them.This is where Wirehead Technology can help. Our MERP services can help your business understand and profit from mobility. Want to know more? Then check us out Today at http://www.wireheadtec.com/

Featured Report: These 5 Facebook Strategies Will Prepare Your Business for the Holidays

Convince and Convert

Back to School 2014: A Social AND Shopping Occasion

Sept,26,2014

by: Eric Swayne

That chill in the air and football everywhere tells us that Fall is finally back, but for those of us who are parents it means something even more important – school is back!

I, like many of you, spent much of our prep time hurtling from store to store with our kids buying everything from supplies to shoes in a mad dash, and now it’s done. Read More

ShortStacked

These 5 Facebook Strategies Will Prepare Your Business for the Holidays

Sept,29,2014

by: Chelsea Hejny

It’s September and my company ShortStack already has a couple months of planning for the holiday season under our belt. Sounds a bit zealous, right? Well, as it turns out, not really. For big corporate companies like Walmart and BestBuy, planning six or more months in advance for the holidays is normal. Why isn’t the case the same for small businesses?While it’s true big brands need more time to prep for the holidays because they’re operating at a large scale, there are still lots of reasons small businesses should start preparing for the season early, too. It’s like warming up before a big game. If you don’t do it, you won’t be able to play at your best. What business doesn’t want to be at playing at their best when Christmas rolls around?  Read More

Duct Tape Marketing

4 Steps to Leveraging Your Network to Build Your Business

Sept,29,2014

by:  Jonathan Greechan

Networking doesn’t have to be about luck, but most people I work with treat it that way. Like any marketing endeavor, some simple planning can greatly increase your chances of success. As Sun Tzu famously said, “Most battles are won before they are fought.” Unlock the potential of your network to grow your business by following the simple, step-by-step plan below;  Read More

Smart Blog on Social Media

Twitter’s future and what it means for brands

Sept,29,2014

by:  Allyssa Kaiser 

Since the announcement of its IPO in November 2013, Twitter has been highly scrutinized for its lack of user growth, but in the past few months, the platform has been shaking things up. As a result of its newly introduced targeting capabilities, the possibility of an algorithmic timeline, a heightened focus on direct response, and what seems like a new wave of second-screen experiences, marketers have all eyes on Twitter. Read More

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