Featured Report: Six social networks for the enterprise

ZD Net

Six social networks for the enterprise

Dec,20,2014

by:Eileen Brown

Facebook has recently announced 'Facebook at work' for connecting professional contacts. If you don't want to mix your business and personal lives, have a look at these social networks you can use for work.  There are hundreds of social networks for use in business. Each has some great features that can really benefit workers and corporations. Here, we take a look at six up-and-coming business social networks that you might not have heard about yet.  Read More

The Social CMO Blog

Breaking the E-Commerce Sound Barrier with Matrix Retail!

Dec,18,2014
by: Admin
BOOM!  What was that noise?  Someone just broke the e-commerce sound barrier! 

In the third quarter of 2014 Williams-Sonoma’s e-commerce sales represented 51.5% ($587 million) of total company sales overtaking their store sales ($566 million) for the first time! Even more importantly this increase is not due to offsetting reductions in store sales with the $566 million in store sales representing an increase of 4.8% year over year for the quarter. Indeed Williams-Sonoma are now helping to define a new retail formula, where the sum of e-commerce and in-store sales is greater than the parts, generating competitive advantage for even a 58 year old retailer. This phenomena is something I’m now calling Matrix Retail. Read More

Fierce Wireless

Report: FCC set to fine Sprint $105M for unauthorized third-party services billing

Dec,16,2014

by: Phil Goldstein

Sprint (NYSE: S) could be faced with a whopping $105 million fine from the FCC for knowingly overcharging its customers for third-party services, according to a National Journal report. The report, which cited unnamed FCC officials, said that the enforcement action against Sprint has not yet been finalized. If approved, it would match the record $105 million fine AT&T Mobility (NYSE: T) agreed in October to settle an investigation by the FCC, which concluded the carrier billed customers millions of dollars in unauthorized third-party subscriptions and premium text messaging services. The settlement with AT&T is the largest enforcement action in the agency's history.  Read More

Marketing Sherpa Blog

Paid Search: 3 things you should know while running a PPC campaign

Dec,19,2014

by: Jessica Lorenz

“You cannot sit down and wait for shoppers to get to your site,” said Victor Yacaman, Ecommerce Director, Leonisa. Leonisa is the No. 1 provider of underwear in Latin America, with 52% of sales generated from paid search. With the ability to track and measure visitors, it’s no wonder PPC has continued to be widely used by retail marketers, “[which] means you can spend more dollars on the things that are working and less dollars on the things that aren’t working” said Timothy Seward, Founder and CEO, ROI Revolution. Timothy referenced a recent study by Shop.org via Forrester, saying that, on average, “46% of [marketers’] online retail marketing budgets is spent on paid search.”  Read More

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Featured Report: 7 Quick Marketing Tips for Attracting Holiday Business

ZD Net

For enterprise, mobile devices about to become irrelevant

Oct,12,2014

by:  Larry Dignan

 Samsung has revved up a services engine to better target enterprises and sell Galaxy tablets and smartphones. Apple has paired up with IBM to drive enterprise sales of iPhones and iPads. And Microsoft has Nokia, Surface and other devices. But a funny thing is happening on the mobility front when it comes to real business: The actual device is becoming irrelevant.  Read More

Marketing Sherpa

How reputation affects success (and 5 ways to improve it)

Oct,07,2014

by:Daniel Burstein

For an ecommerce transaction, trust is essential. While ecommerce has grown significantly, it still requires more confidence for a customer to purchase from an online retailer (where the value of the product and reliability of the store is conceptual) than a brick-and-mortar retailer (where customers can touch and feel a product and take it home instantly). We wanted to test this theory and see how reputation affects overall ecommerce success. In thisMarketingSherpa Ecommerce Benchmark Study survey Read More

Dex Media

7 Quick Marketing Tips for Attracting Holiday Business

Oct,07,2014

by: Marion Jacobson

The final weeks of 2014 are upon us, ready or not. It’s 11 weeks until Christmas, and savvy shoppers are already making plans to take advantage of Black Friday and Cyber Monday deals. Even if you don’t have a retail business or sell gifts or holiday-related items, you’re probably thinking of ways your business can capitalize on holiday activity. Read More

Mobile Marketing Watch

Infographic Shows the ‘Good and Bad’ of Social Media Marketing

Oct,10,2014

by: Michael Essany

Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively. “Despite the growth of social media marketing,” says Kimberlee Morrison of SocialTimes , “CMOs still have some questions. Social has the potential to connect brands with consumers the world over, but only for those who understand how to use the medium.”   Read More

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Featured Report: 38% of All Ecommerce Site Visits Came From Mobile and Tablet Devices

Muli-Channel Merchant

38% of All Ecommerce Site Visits Came From Mobile and Tablet Devices

Aug,16,2014

by: Tim Parry

Ecommerce is going mobile: 38% of all ecommerce traffic during the first half of the year mobile devices and tablets, according to a report by ShopVisible.

ShopVisible said its customers saw an 18% overall increase in online revenue during the first half of the year, with a 42% increase alone in the month of June.

But despite the growing percentage of traffic, ecommerce conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device.  Read More

Site Pro News

How Shareable Content Can Boost Your SEO

Aug,16,2014

by: Adrienne Erin

At a time when content marketing is all the rage, it’s easy to forget that not all content is created equal.

There is some content that is superior to others when it comes to search engine optimization, and that’s the content that people want to share. Call it the “it factor” of SEO.

Content with shareability stands a greater chance of going viral, of course, but it goes beyond that. Highly shareable content is also looked upon fondly by Google, which is essentially sponsoring an online popularity contest. When Google sees that other people like your content and are sharing it widely, it bumps up the rankings for that content.

Of course, saying shareable content is good is one thing; actually producing it is another. Here are some tips on how to create shareable content and how it can help your SEO. Read More

Business Intelligence 

BYOD or CYOD: Which Makes More Sense For Your Business?

Aug,14,2014

by:Rick Delgado 

Mobile devices have made the business world both easier to manage yet far more complicated than ever before. In an effort to address the needs of this rapidly developing marketplace, businesses have permitted employees to use personal devices at work through Bring Your Own Device (BYOD) policies. In recent years, the BYOD movement has grown in popularity, with many companies adopting programs that seek to take advantage of BYOD’s benefits. Read More

Entrepreneur

5 Key Principles for a Company's Website Redesign

Aug,15,2014

by:Jerry Jao

A company website is the face of a business and one of its main sales tool, so it needs to be built with the aim of converting visitors into customers.The primary goal of a site is to educate the audience on what the company does, why it provides the best solution for people's needs and prompt users to take action (subscribe, contact the corporation or purchase) as quickly as possible. Even when a company has the best product or service in its industry, if its website is not communicating messages quickly, concisely and effectively, this can result in valuable customers being lost to competitors.  Read More

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Featured Report: 10 Tips for Creating Share-Worthy Content

Dex Media

The Mobile Marketing Landscape for 2014 [Infographic]

Feb,13,2014

by: Brandon Tompkins

57 percent of users won’t recommend companies with poor mobile websites. This is according to a new infographic from WebDAM that shows where mobile marketing is heading.

There were some interesting statistics that I found in this infographic. 52 percent of users have an Android operating system, but Apple is still the most popular smartphone producer with 41 percent of the market share. Mobile ad revenue will more than double by 2016 to $24.6 billion. Read More 

Bloomberg

Advertisers Target Wearable Gadgets as Next Frontier

July,06,2014
by: Brian Womack 

Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that double as computers. Case in point: InMobi Pte, a maker of mobile-ad tools, has a team of developers creating virtual mock-ups of ads on smartwatches, head-mounted displays and other gadgets to get a feel for how they can serve as a platform for marketers. The engineers, surrounded by powerful computers with large monitors at the company’s offices in San Francisco and Bangalore, India, are trying to get a head start in the nascent market, which has captured the attention of Google Inc. (GOOG) and Apple Inc. (AAPL)   Read More

Site Pro News

10 Tips for Creating Share-Worthy Content

July,07,2014

by:  Julia Spence-McCoy 

In the world of business, competition is fierce. Getting an edge in your industry or niche is tough. Not only do you need to stand out from the crowd, but you also have to find new and relevant ways to set yourself above the competition. How can this be done? One viable way is content creation.

It’s an understatement to say content creation covers a wide spectrum. We could spend all day talking about copywriting, but the truth is the best marketing strategies on the net won’t do a bit of good if you aren’t crafting share-worthy content. Now, I’m sure you share your content. That’s great. But it isn’t enough. You have to create the kind of copy that screams two words to every person who reads or sees it: SHARE ME!  Read More

Marketing Daily

How Social Site Wanelo Wins M-Commerce Converts

July,02,2014

by: Sarah Mahoney

Despite the apparently boundless enthusiasm for both mobile devices and online shopping, retailers have been standing around their social efforts with mostly empty pockets. A notable exception is the Wanelo (short for Want Need Love), the social site that boasts 50% saturation among college-age women, and a total of 11 million users. Some 85% of them come to the site using the mobile app, and collectively they’ve “Saved” (think of it like a Pin) more than 2 billion products. 

Marketing Daily caught up with Wanelo's social commerce evangelist, Rachel Youens, for an explanation of why social has been such a letdown for retailers, and how a simplified approach appeals to mobile shoppers.  Read More

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Featured Report: Local Search Near Universal Among Smartphone Users

Local Search Near Universal Among Smartphone Users e-Marketer May,19,2014 by:Staff US consumers love local search, at least according to January 2014 polling by Google conducted in partnership with Ipsos MediaCT and Purchased. The study, which looked at US smartphone users ages 18 and older who conducted searches via their phones at least a few times per week, determined that four in five respondents used search engines on their smartphones or computers/tablets to find local information. - See more at: http://www.emarketer.com/Article/Local-Search-Near-Universal-Among-Smartphone-Users/1010847#sthash.lqHfOZ4U.dpuf Learn More

Mobile app developers will bear brunt of FTC crackdown Venture Beat May,15,2014 by:Richard Byrne Reilly Mobile app developers will likely bear the brunt of the impending crackdown by the U.S. Federal Trade Commission for illegally collecting data on children and violating the federal Children's Online Privacy Protection Act, or COPPA. That's the assertion of Jules Polonetsky, executive director of the Future of Privacy Forum, a Washington, D.C.-based think tank focused on responsible data practices. Polonetsky studies the burgeoning mobile space and interacts regularly with FTC attorneys. Read More

Enterprise Wearables Market Headed for $18 Billion Mobile Marketing Watch May,15,2014 by:ChristaH Growing at a CAGR value of 56.1% over the next five years, wearable device technologies will become an integral part of enterprise mobile enablement strategies, ABI Research posted in a new report shared with MMW on Thursday morning. Read More

Small Business Owner, Do you need help in getting your social network up and running  but don't know where to go? We can help let our new Social Media Managed Services will set up all of your social networks from Facebook to Pinterest. We can also help with writing a company newsletter and blogs and distributing it to all of your social networks. Our services can will also link your website content to social network that will Drive more traffic to your website with focused, targeted email communications. Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors. Measure your email campaign results instantly-check click-through rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications. Discover how the power of Email Marketing by Constant Contact can help you better connect with your customers, strengthen your relationships with them, and grow your organization. Don't have a website? we can build one for you that is optimized for social media. Sign up for a FREE 60-Day Trial Need to know more check out our website at Wirehead Social Media Services

Featured Report: Laying Down the Laws of Social Media Marketing

Laying Down the Laws of Social Media Marketing Mobile Marketing Watch May,07,2014 by:Michael Essany Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal... but only when said resources are used efficiently and effectively. Analogous to the traffic laws that keep us from doing harm or having harm done to us, understanding the proverbial laws of social media marketing will ensure that your company's social media presence does no harm to your brand or to the customers you're striving to attract. Read More

Entertainment Grabs Biggest Share of Mobile RTB Ad Spend Worldwide e-Marketer May,08,2014 by:Staff eMarketer expects increases in US real-time bidding (RTB) digital display ad spending-which includes all display formats served to all devices-to remain impressive over the next several years, with annual double-digit gains driving the total to $12.02 billion in 2018, up from $4.86 billion this year. Learn More

LinkedIn Makes Another Move That Irritates Business Users Web Pro News May,09,2014 by:Chris Crum About a month ago, LinkedIn angered some of its business users when it announced that it would get rid of the Products/Services tab in favor of Showcase Pages. Now it's irritating users again by shutting down its business card scanning product CardMunch in favor of new integration with Evernote. Read More

Small Business Owner, Do you need help in getting your social network up and running  but don't know where to go? We can help let our new Social Media Managed Services will set up all of your social networks from Facebook to Pinterest. We can also help with writing a company newsletter and blogs and distributing it to all of your social networks. Our services can will also link your website content to social network that will Drive more traffic to your website with focused, targeted email communications. Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors. Measure your email campaign results instantly-check click-through rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications. Discover how the power of Email Marketing by Constant Contact can help you better connect with your customers, strengthen your relationships with them, and grow your organization. Don't have a website? we can build one for you that is optimized for social media. Sign up for a FREE 60-Day Trial Need to know more check out our website at Wirehead Social Media Services

3 months free* of Social Campaigns, Online Survey and EventSpot.

Do you need help in getting your social network up and running but don't know where to go? We can help let our new Social Media Managed Services will set up all of your social networks from Facebook to Pinterest. We can also help with writing a company newsletter and blogs and distributing it to all of your social networks.  Our services can will also link your website content to social network that will Drive more traffic to your website with focused, targeted email communications. Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors. Don't have a website? We can build one for you that is optimized for social media.

Email Marketing is the perfect tool for connecting with your customers and driving new business. And because I'm a Constant Contact Solution Provider, I'm able to provide you with an exclusive offer: Buy Email Marketing before March 31st and recieve EventSpot, Online Survey and Social Campaigns FREE for the first 3 months.* Here's how it works: Choose the products you wish to purchase, including Email Marketing, EventSpot, Online Survey and Social Campaigns Click on "Redeem promo code" on the final payment screen and add promo code MARCH2014 to receive EventSpot, Online Survey and Social Campaigns free for the next 3 months.* Sign up to take advantage of this exclusive offer. If you need help, I can get you set up or even manage your account for you. Just give me a call at 773-944-0370.

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*Terms and Conditions: This March Promotion (the "Promotion") begins on March 18, 2014 at 12:00 a.m., Eastern Time ("ET"), and ends on March 31, 2014 at 11:59 p.m., ET (the "Promotion Period"). If eligible Constant Contact customers purchase Constant Contact's Email Marketing product or Email Marketing with MyLibrary Plus, during the Promotion Period, they will receive 100% off of Constant Contact's EventSpot, Social Campaigns and Online Survey for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are a Constant Contact trial account holder or a new Constant Contact customer who has never been a paying Constant Contact customer, and (ii) become a paying Constant Contact customer and enter the applicable promo code during check out by 11:59 p.m., ET, on Monday, March 31, 2014 or call their Constant Contact Solution Provider and mention this offer during such Solution Provider's normal business hours during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the product(s) unless they cancel their accounts or the applicable product. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact offers a 30-day money-back guarantee on purchases of certain Constant Contact products, as more fully described at www.constantcontact.com/pricing. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions.

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