Featured Report: Marketers: How to Define Your 'Internet of Things' Strategy

Wireless Week

Libraries in NYC Lending Wireless Hotspots

Jan,12,2015,

by: Verena Dobnik

NEW YORK (AP) — The New York Public Library is launching the nation's largest Internet lending program, handing out 10,000 free high-speed hot spots to some of the city's poorest residents. The program — which offers the devices for up to a year, about a $1,000 value — seeks to bridge a digital divide in the nation's largest city, where studies have found nearly 3 million of the 8 million people lack broadband access. "It is simply unfathomable that in the digital world in which we live, one-third of New Yorkers do not have access to broadband Internet at home, putting them at a serious disadvantage at school, in applying for jobs, and so much more," said Anthony Marx, president of the New York Public Library  Read More

Dex Media

Your Business Needs to Use Social Media for Customer Service

Dec,16,2014

by: Danielle Celmer

 Social media allows customers to voice their opinions, both positive and negative regarding their experience with your business, and they expect engagement. “By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today’s basic expectation that they will respond to emails and phone calls.” –Gartner Inc. Read More

Advertising Age

Marketers: How to Define Your 'Internet of Things' Strategy
Jan,09,2015
by:  Tim Dunn

The hoopla emanating from CES in Las Vegas is doubtless troubling execs anxious not to be seen as missing out on the next big thing. From smart projectors to smart beds to a new smart golf club, CES is certainly throwing up something for everyone right now. If you work in digital, then the question of an IoT strategy is likely to crop up imminently. But innovation undertaken for the wrong reasons is rarely conducive to career progression, so it's probably best to be pre-armed with a position that both defends against misconceived projects and also prepares for the internet-of-things-future now before us. Read More

Marketing Proofs

10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns

Jan,12,2015
by:  Lauren Tympel
A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns. But if you're unfamiliar with A/B testing or you're just getting started, it can be an overwhelming project to take on. Here's a list of do's and don'ts to steer you in the right direction. Read more

Wirehead Technology's  Computer Products

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Featured Report: The Future Of Wearable Technology Is In The Enterprise (At Least For Now)

Washington Post

IT digest: Smartphone sales up 20 percent in quarter compared with last year

Dec,28,2014

by: Mohana Ravindranath
Smartphone sales up 20% in quarter
Worldwide smartphone sales grew 20.3 percent from the same quarter one year ago, though overall mobile phone sales were flat, a new Gartner report showed.Vendors sold an estimated 301 million smartphones in the third quarter. These accounted for 66 percent of the total mobile phone market.“Sales of [simpler] feature phones declined 25 percent in the third quarter of 2014 because the difference in price between feature phones and low-cost Android smartphones is reducing further,” Roberta Cozza, a Gartner research director, said in a statement. Read More

Marketing Sherpa Blog

Ecommerce: Building online trust before customers click over to your competitors’ sites

Dec,23,2014

by: Daniel Burstein

All marketing is built on trust. Without trust, customers won’t subscribe to your email. They won’t open. They won’t click. And they certainly won’t buy. Keeping this in mind, I interviewed Craig Spiezle, Executive Director and President,Online Trust Alliance, about security, privacy and consumer protection. I’ve also and provided tips on how you can build trust with your customers. Read More

CNBC

2015's disruptor class: Isaacson on Elon Musk, mobile payments

Dec,28,2014
Trent Gillies
Mobile payments and Elon Musk are among several trends and innovators poised for a breakout year in 2015, according to one expert.In an interview on CNBC, Walter Isaacson, author of the best-selling Steve Jobs  biography, predicts people who are "unbanked" in society will soon be able to make Internet purchases more easily. Isaacson, chief executive of the Aspen Institute, said the lack of banking options available to some will prompt electronic payment systems to rise to the challenge. Read More

Tech Crunch

The Future Of Wearable Technology Is In The Enterprise (At Least For Now)

Dec,25,2014

by: Jonathan Shieber

The first iteration of Google Glass was a flop with consumers (almost from the beginning), most wearables ultimately go unworn, and even boosters bemoan the state of the current wearable market for consumers. Amid all the gloom there’s one trillion dollar bright-spot for the wearable marketplace. From the voice activated communication and logistics devicesmade by Theatro, to the software platforms developed by APX  Labs andAugmate, and the robotic exoskeletons like Lockheed Martin’s Fortis and HULC models or the wearable device from 1MM Corp., a startup just accepted to the R/GA accelerator in New York, for use in warehouses to reduce worker’s injuries. Read More

Fujitsu Computers

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Featured Report: Why You Shouldn’t Forget About Pinterest

Spundge.com

Why You Shouldn’t Forget About Pinterest

Dec,08,2014
by:Michael Kwan
As an online entrepreneur, Internet marketer or professional blogger, you’ll oftentimes find yourself on a variety of different websites, networking both with like-minded individuals and with your “tribe.” While it’s certainly debatable whether or not you should care about Ello, it’s pretty obvious that the bigger social networks deserve your attention. Building up your audience on social media platforms like YouTube, Facebook and Twitter only makes sense, but then there’s Pinterest too.

Many people, mostly male, have immediately dismissed Pinterest as a site for women to share home baking recipes and flirty outfit ideas, but there’s so much more to the image-focused social network. Indeed, you might remember a post on this blog talking about how you can make $1,000 a day on Pinterest by sharing the right kind of content in the right kind of way. Read More

e-Marketer

Yahoo Poised to Pass Twitter in US Mobile Ad Share by 2015 
Dec,04,2014
By Staff
Yahoo’s US mobile ad revenues are not only material now, they’re significant, according to a new forecast from eMarketer. Yahoo reported its mobile revenues for the first time in Q3 2014, and eMarketer estimates that the company will take nearly 3.2% of the $18.99 billion US mobile advertising market in 2014, launching itself into the mix as a competitor. Next year, Yahoo’s US mobile ad revenues will account for 3.74% of the country’s mobile ad market, pushing past Twitter for the first time—which will take 3.69% share in 2015—according to eMarketer. By 2016, Yahoo’s share will near 4.2%, which still trails Google and Facebook by a wide margin. However, the company’s 1-percentage-point gain from 2014 through 2016 represents the largest among companies that we tracked for this latest forecast. Read More

TechCrunch

Six Drivers Of The $700B Mobile Internet
Dec,06,2014
by: Tim Merel

Mobile internet is all about big numbers. Revenue will more than triple to $700 billion by 2017, there was over $19 billion invested and $94 billion exits in the last 12 months, average sector returns were up to 15.6x all of the money invested over the last three years, public stock market returns were up to 78 percent in the last year, and there are 32 billion-dollar mobile Internet companies already Understanding what’s driving these big numbers is critical for entrepreneurs, investors and corporates, so let’s dig in. Read More

e-Week

Microsoft's Torque Wearable App Heads to Android Phones 
Dec,07,2014
by: Pedro Hernandez

In the mobile waters, Microsoft is swimming against the current somewhat. The Redmond, Wash.-based tech giant announced on Dec. 5 that its Torque app is making the leap from wrist-worn Android Wear devices to Android smartphones. Since Torque's debut in October, Android smartphone users have been clamoring for the ability to shake and search, according to Microsoft. Today, the company is honoring their request. "We have incorporated that feedback into Torque 2.0 and added support for Torque on Android phones," said Microsoft's Torque Team in a blog post. The update also offers "new answers including local events and flight status, a way to launch applications with the twist gesture, and more reliable gesture and voice recognition."  Read More

Wirehead Technology MERP Services 

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Featured Report: Want to Know How to Get a Billion Visitors to Your Site?

Small Business Trends

Want to Know How to Get a Billion Visitors to Your Site?

June,20,2014

by: William Johnson

Matthew Inman, once a Web designer and a developer, is now devoting his time to his true passion creating humorous content on his site, The Oatmeal. His website has over a billion visitors a year.So how does he do it? Slow and Steady Wins the Race If you think he earned popularity in one day, then you’d be wrong. Not all of his views provided huge revenue for him. He realized it’s only his loyal fans that visit his site at least 10-20 times that are most likely to purchase his merchandise. Read More

Wall Street Journal

Social Media Fail to Live Up to Early Marketing Hype

June,23,2014

by: JEFF ELDER

In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren't gaining enough fans. Rather, they were gaining too many, too fast  "We were fearful our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton's vice president of global public relations.  Read More

Dex Media

How do YOU Market Your Business? Two Non-Typical Ideas

June,16,2014

by:Marion Jacobson

The Fox Valley area, west of Chicago, is home to a number of great towns similar to many you can find all across the country. Along with two partners, for 6 years I owned an IT service and web design company in a picturesque small town along the Fox River, population about 25,000, surrounded by several other similar-sized cities. Read More 

Site Pro News

How to Create a Massive Social Following

June,23,2014

by: Tina Courtney-Brown

When it comes to the follower side of social media management, we all know quality trumps quantity. Yet the fact remains that follower count is still a significant vanity metric. You can’t grow your quality social contacts without focusing on quantity, at least as a secondary objective. One of the questions I hear most often about social is a simple one: How do small businesses most effectively build their social following?  Read More

 Wirehead Technology's Social Media Services

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 Wirehead Technology Social Media Services
ShortStack Facebook Development

Featured Report: B2Bs Face a Mobile-First Future

B2Bs Face a Mobile-First Future   e-Marketer Apr,02,2014 by:Staff Smartphones and tablets invade the workplace thanks to trends such as "bring your own device" Smartphones and tablets are critical companions of on-the-go business professionals, while PCs and laptops have remained the primary tools of the trade when in the office. As mobility permeates all facets of the workplace, this paradigm is rapidly shifting, affecting the business-to-business (B2B) path to purchase and, in turn, altering the budgets, strategies and tactics of B2B marketers, according to a new eMarketer report, "B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep Up." Read More

Report: Kill Switch Could Save Americans $2.6B Annually Wireless Week Apr,01,2014 by:Andrew Berg Whether you're for or against mandatory kill switch technology in smartphones, at least one study says such a feature could saved consumers bundles. According to a study conducted by Creighton University Professor Dr. William Duckworth, kill switch technology could save Americans up to $2.6 billion per year by reducing the amount they pay in smarpthone insurance and hacking away at the amount they actually pay to replace lost or stolen devices. Read More

Review: Office for iPad Is Pretty and Functional Wireless Week Mar,31,2014 By:Bree Fowler NEW YORK (AP) - Microsoft Office fans who've spent the last nine months using the software's suite of apps on their tiny smartphone screens are probably thrilled that they can finally create and update documents on the iPad's significantly bigger display surface. Read More

Small Business Owners,  We can now offer your business complete Facebook page development with ShortStack that can help your business get more out of Facebook. Now you can link your website into your Facebook page and reach your customers anywhere and they can share your product or services with their friends. Just think how Powerful that can be for your business.     ShortStack Facebook Development How to create a ShortStack Page: Chapter 1

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Wirehead Technology This Week's Technology Specials

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Wirehead Technology This Week's Technology Specials

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