CIO Enterprise
Nov,19,2012
by: Jennifer Lonoff Schiff
CIO — In its recent Mindset of a Multi-Channel Shopper survey, MarketLive reports that 16 percent of respondents planned to do all or most of their holiday shopping via their smartphone or tablet--up from 3 percent in 2011. In addition, according to the National Retail Federation holiday consumer spending survey, more than half (53 percent) of shoppers who own smartphones and nearly two-thirds (64 percent) of those who own tablets plan to use their devices to research and purchase holiday gifts. While mobile commerce, mobile apps and QR codes have been around for several holiday seasons, many retailers are still not availing themselves of these important marketing and sales tools--or are using them ineffectively. And that reluctance to harness mobile or inability to leverage it may be costing businesses sales.
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This Week's Mobile Marketing News
Mobile is fastest growing segment of social advertising: report
Nov,26,2012
by: Chantal Tode
Mobile social ad revenues will grow at a faster pace than desktop social ad revenues to reach $1.47 billion by 2016, according to a new report from BIA/Kelsey. The fall update to BIA/Kelsey’s U.S. Local Media Forecast reveals that, although mobile social advertising is expected to grow quickly, it will still struggle to capture full revenue share because of several limitations. This is the first time BIA/Kelsey has broken out mobile numbers within its social advertising forecast.
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Tech Crunch
ABI: Cumulative Mobile App Revenues To Exceed $30B By End Of 2012, Nearly Double 2011 Figure; Now “Major Digital Industry”
Nov,23,2012
by: Natasha Lomas
How much money have mobile apps made? By the end of the year the cumulative revenues of the global mobile app market will have exceeded $30 billion, says analyst ABI Research. This figure includes money from pay-per-download apps, in-app purchases, subscriptions and in-app advertisements — the whole app kit-and-caboodle if you will. The figure, which comes from ABI Research’s Mobile Application Markets Research Service, is nearly double the amount of money apps had generated by the end of 2011, according to the analyst.
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e-Marketer
Trends for 2013: What Fragmentation Means for 'Critical Mass
Nov,26, 2012
by: Staff
Decades of channel expansion have made fragmentation an indelible feature of the marketing landscape. One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms. This quality tends to hold true regardless of channel. For example, more consumers watch TV, and indeed, by eMarketer’s calculations, watch more of it, but those larger audiences are dispersed across multiple screens, or stream TV content to their PCs and smart devices. With rare exception, the mass audience accustomed to appointment viewing is long gone. Read more at
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Health and Wellness Seminars Coming January 2013
Chicagoland Healthcare Professionals:
Are you concerned about your practice can meet the Meaningful Use 1 and 2 regulations? Are your still struggling to understand and complete your EHR network? Do you know if you even qualify for the over $20 billion dollar EHR Incentive program funds? If answered YES to any of these questions.
Then make plans this January, 9, 2013 to attend the Health and Wellness Seminar hosted by Chicago's Business Partners of Uptown Chamber of Commerce . These seminars will explain in clear English not tech speak how to understand and complete an EHR for your practice how fund it and real solutions on how to find and IT partner help you complete your EHR and qualify for the EHR Incentive program. The first seminar Understanding EHR will take you step by step on how EHR works and how to create an EHR network. We will be teaching this totally interactive seminar and giving you real solutions to your EHR problem.
So make plans to attend this seminar and get the answers you need to help your practice meet all of the Meaningful Use Rules.
If you need answers to your Healthcare IT needs now visit our Healthcare Managed Services page at Wirehead Technology
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