Featured Report: 12 Ways to (Not) Screw Up Your Website

CIO Magazine
Nov,07,2012
by: Jennifer Lonoff Schiff
Wondering why your website is not attracting more visitors or why your conversion rates are so low? Web developers, designers and customer experience experts explain what you might be doing wrong. A lot can go wrong when it comes to building a business Website. To find out some of the biggest mistakes companies make when redesigning their website--or launching a new one--CIO.com surveyed Web developers, Web designers and customer experience experts We cite the 12 most often problems, as well as how you can fix or prevent them.
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This Week's Mobile Marketing News

AdWeek
Mobile Marketers Win Important FCC Text Message Ruling
Nov,30,2012
by: Katy Bachman
Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law. The FCC's declaratory ruling released Thursday confirmed that companies and organizations may legally follow industry best practices and send a final, onetime text to confirm receipt of a consumer's opt-out request of a text messaging program. SoundBite Communications, a company that manages text message programs for more than 450 companies, filed the petition last March in response to a growing number of class action lawsuits that alleged receipt text messages were in violation of the Telephone Consumer Protection Act. Passed in 1991 before text messaging grew into a robust marketing strategy, the law restricts the use of autodialers to make non-emergency calls without prior express consent to any telephone number assigned to mobile phone services.
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The Daily Dose
What to Do When Customers Get Mean on Social Media
Nov,28,2012
by: Scott Levy
There's a growing army of unhappy, sometimes bitter and angry customers who take to social media to vent their frustrations about a brand's products or services. Sometimes they can get so mean that their feedback is more an attack than a request for customer service. No matter the size of your company, angry customer tirades can damage your reputation online. In my experience, you can encounter at least two types of unsatisfied customers communicating with you over social media
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e-Marketer
Social Media Marketing Can Get Out of Sync with Consumers
Dec,03, 2012
by: Staff
Campaigns should align with customer preferences Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact. But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that marketers need to be careful to make sure they are not over committing to social channels, and, moreover, that their actions on social media are aligned with consumer preferences.
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Small Business Healthcare Consortium

Hello Small Business Owners,
I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do. That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC).

This consortium views the needs of small businesses and their employees as a top priority. And, as a member of the Steering Committee of the SBHCC, I am personally inviting you and asking you to invite your network of small businesses to participate in a one hour, educational free webinar about the Affordable Care Act on January 15th at 11:00am CST or January 16th at 3:30pm CST. Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of this free webinar to provide factual information about the changes that are already happening and those coming in the near future. It will discuss the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.

Follow this link to register for:
January 15th: https://cc.readytalk.com/cc/s/registrations/new?cid=ecg0qj9s21aq

January 16th: https://cc.readytalk.com/cc/s/registrations/new?cid=m2wt2unotbju

Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits. Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side. As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage.

The opportunity to create positive change is now. It is about fairness and choices for small businesses. Please register:
January 15th, 11am CST:
https://cc.readytalk.com/cc/s/registrations/new?cid=ecg0qj9s21aq
January 16th, 3:30pm CST:
https://cc.readytalk.com/cc/s/registrations/new?cid=m2wt2unotbju

And, do not hesitate to contact me with any questions or ideas. Reach me at 312-286-8416 email wireheadtec@gmail.com or Wirehead Technology Healthcare IT Serives at www.wireheadtec.com/Home.html Find a listing of our SBHCC Steering Committee members at: www.cbhconline.org/smallbusiness .

Sincerely,
Howard Lee CIO
Wirehead Technology

If you need answers to your Healthcare IT needs now visit our Healthcare Managed Services page at Wirehead Technology