Click Through
Dec,17,2012
by: Jack Adams
In my previous post, about sourcing good content to publish on industry news feeds, I stated that those not particularly knowledgeable in journalism law would be well-advised to give news writing a wide berth. Instead, I recommended a company blog as an effective alternative. Company blogs boasting meaty pieces of well-written, appropriately-keyworded content are a fantastic source of traffic; they are a good way to boost the SEO values of your businesses’ site, and provide a regular stream of fresh, unique content, which is vitally important if you want your site to rank highly in Google, post-Panda.
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This Week's Mobile Marketing News
Mobile Marketing
Study Highlights US mCommerce Trends
Dec,21,2012
by: David Murphy
103m Americans (41 per cent of the population) won't use their smartphones or tablets to buy products and services online, according to new research published by digital marketing firm, The BIO Agency. According to the company, 142m people in the US spend money through mobile every month with the average consumer likely to spend between $20 and $50. The research found that the most common mCommerce purchases in the US are entertainment products such as apps, games, eBooks and music, whilst jewellery, gadgets, fashion, food and travel were found to be the least purchased items. 18-24 year olds are the most likely age group to use their devices as a shopping channel, while the over 55s are the least likely.
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Tech Crunch
Meet Facebook’s Stealth Marketing Platform, “Publishing Garage”
Dec,20,2012
by: Ingrid Lunden
One of Facebook’s bigger hurdles in advertising has been to figure out ways of either applying traditional metrics, or coming up with new ones, to measure the effectiveness of marketing campaigns on the social network. Today, we got wind of one of its latest efforts to connect the dots a bit better. Publishing Garage is a new program — and platform — that the social network has created to work with mega-agencies and brands to improve how brands use Facebook to market themselves, and measure when it’s working well.
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Mobile Marketing Watch
Social Media Lives as The World Doesn’t End
Dec,21, 2012
by: Michael
Well, the day is still young but if the trend continues, the world isn’t going to end today. And the mobile social community won’t let those who expected otherwise escape without a few comedic barbs this morning. According to a poll earlier this year by Reuters, 1 in 10 people believe the world might end this year. Aided by the well known dire prediction by the Mayans, 52 million tourists were expected to visit Mexico during the “Year of the Maya” in 2012, according to the Mexican Ministry of Tourism.
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