Featured Report: Top mobile predictions for 2013

Mobile Marketer
Dec,07,2012
by: Rimma Kats
Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year. While 2011 and 2012 were the years of trial and error, 2013 will help marketers cement their initiatives and better reach consumers. Industry experts agree that the space will gain even more momentum next year.
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This Week's Mobile Marketing News

Mobile Marketer
Why brands are failing on Facebook
Dec,10,2012
by: Chantal Tode
Despite a significant increase in the number of mobile-driven “Likes” on Facebook brand pages this year, many companies are still not optimizing their social experiences for mobile. New research from social media solutions provider Friend2Friend’ found that while mobile “Likes” on brand pages have increased 500 percent since earlier this year, 7 out of 10 Facebook campaigns from large brands do not work on mobile. While there has been much discussion about Facebook needing to up its game in the mobile, the data suggests that brands also hold some of the responsibility for the inadequate mobile social experience.
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Business2Community
How LinkedIn Company Pages Work Like Magic for B2B Marketers
Dec,03,2012
by: Douglas Burdett,
With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories. The users of LinkedIn tend to be affluent and influential, and can easily discover people employed by a certain company, or various types of business someone has worked for. Any B2B company that is looking to connect with industry professionals and generate leads should be using LinkedIn.
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Mobile Marketing Watch
Which Mobile Customers Should Mobile Marketers Target?
Dec,07, 2012
by: Michael
It sounds like a thought-provoking question that should cull data from the latest industry reports, studies, and surveys. But the answer may be surprisingly simple. According to a new report from Forrester, only seven percent of adults should be off of a mobile marketer’s radar. Why? Because that’s the percentage of American adults yet to own a mobile device.
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Small Business Healthcare Consortium

Hello Small Business Owners,
I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do. That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC).

This consortium views the needs of small businesses and their employees as a top priority. And, as a member of the Steering Committee of the SBHCC, I am personally inviting you and asking you to invite your network of small businesses to participate in a one hour, educational free webinar about the Affordable Care Act on January 15th at 11:00am CST or January 16th at 3:30pm CST. Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of this free webinar to provide factual information about the changes that are already happening and those coming in the near future. It will discuss the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.

Follow this link to register for:
January 15th: https://cc.readytalk.com/cc/s/registrations/new?cid=ecg0qj9s21aq

January 16th: https://cc.readytalk.com/cc/s/registrations/new?cid=m2wt2unotbju

Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits. Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side. As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage.

The opportunity to create positive change is now. It is about fairness and choices for small businesses. Please register:
January 15th, 11am CST:
https://cc.readytalk.com/cc/s/registrations/new?cid=ecg0qj9s21aq
January 16th, 3:30pm CST:
https://cc.readytalk.com/cc/s/registrations/new?cid=m2wt2unotbju

And, do not hesitate to contact me with any questions or ideas. Reach me at 312-286-8416 email wireheadtec@gmail.com or Wirehead Technology Healthcare IT Serives at www.wireheadtec.com/Home.html Find a listing of our SBHCC Steering Committee members at: www.cbhconline.org/smallbusiness .

Sincerely,
Howard Lee CIO
Wirehead Technology

If you need answers to your Healthcare IT needs now visit our Healthcare Managed Services page at Wirehead Technology