Featured Report: 2013 Mobile Threat Level Will See Record High

Mobile Marketing Watch
Dec,14,2012
by: Michael
MMW is usually thrilled to report about record numbers in the mobile realm – record smartphone sales, record mobile ad spend, record mobile adoption, etc. But this is one anticipated record none of us wants to see in 2013. Yet it could be a record each of us has to deal with and guard against. According to a report publish Friday by the mobile security experts at Lookout, some scary predictions have been made as the company’s forecasts for the year ahead in mobile malware distribution methods, profit-making schemes and privacy threats.
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This Week's Mobile Marketing News

Mobile Marketer
Leverage social commerce to improve customer service and retention
Dec,17,2012
by: Scott Swartz
Post-Facebook IPO – not that it has all been plain sailing there – there is not much dispute that social media now provides the billboard of choice for almost any company striving to promote itself through an ability to interact and engage with its customers. The numbers stand out: Twitter has been coined the “SMS of the Internet” with more than 500 million active users. Facebook itself claims 1 billion, and then there are the millions of users on LinkedIn, Digg, Pinterest, YouTube and Google+.
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Readwrite Social
Why Are Dead People Liking Stuff On Facebook?
Dec,11,2012
by: Bernard Meisler
Last month, while wasting a few moments on Facebook, my pal Brendan O’Malley was surprised to see that his old friend Alex Gomez had “liked” Discover. This was surprising not only because Alex hated mega-corporations but even more so because Alex had passed away six months earlier. The Facebook “like” is dated Nov. 1, which is strange since Alex “passed [away] around March 26 or March 27,” O’Malley told me. Worse, O’Malley says the like was “quite offensive” since his friend “hated corporate bullshit.”
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eMarketer
Marketing Interest in Pinterest, Google+ Climbs
Dec,17, 2012
by: Staff
Facebook and social media management technology top marketing dollar investments for 2013 With two-thirds of the US internet population expected to belong to a social network by the end of 2013, according to eMarketer estimates, the majority of brands are now actively using social media to manage their digital presence. Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of those surveyed were using social media. The vast majority (82.4%) of US agencies reported using Facebook for clients’ social media campaigns, nearly double or more the number using the popular platforms YouTube (41.9%), Twitter (36.5%) and LinkedIn (23%). Emerging platforms Google+ and Pinterest saw significant growth in reported quarter-over-quarter usage with roughly one in four US agencies likely to use each of these networks for clients’ social media campaigns.
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Small Business Healthcare Consortium

Hello Small Business Owners,
I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do. That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC).

This consortium views the needs of small businesses and their employees as a top priority. And, as a member of the Steering Committee of the SBHCC, I am personally inviting you and asking you to invite your network of small businesses to participate in a one hour, educational free webinar about the Affordable Care Act on January 15th at 11:00am CST or January 16th at 3:30pm CST. Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of this free webinar to provide factual information about the changes that are already happening and those coming in the near future. It will discuss the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.

Follow this link to register for:
January 15th: https://cc.readytalk.com/cc/s/registrations/new?cid=ecg0qj9s21aq

January 16th: https://cc.readytalk.com/cc/s/registrations/new?cid=m2wt2unotbju

Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits. Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side. As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage.

The opportunity to create positive change is now. It is about fairness and choices for small businesses. Please register:
January 15th, 11am CST:
https://cc.readytalk.com/cc/s/registrations/new?cid=ecg0qj9s21aq
January 16th, 3:30pm CST:
https://cc.readytalk.com/cc/s/registrations/new?cid=m2wt2unotbju

And, do not hesitate to contact me with any questions or ideas. Reach me at 312-286-8416 email wireheadtec@gmail.com or Wirehead Technology Healthcare IT Serives at www.wireheadtec.com/Home.html Find a listing of our SBHCC Steering Committee members at: www.cbhconline.org/smallbusiness .

Sincerely,
Howard Lee CIO
Wirehead Technology

If you need answers to your Healthcare IT needs now visit our Healthcare Managed Services page at Wirehead Technology