Small Business Newz
Feb,07, 2013
by:+Brian Solis
Facebook hit a billion users! Twitter is the new digital water cooler! Youtube is the future of TV! Ok, you get it right? Social media is transformative. So what? Every business that thinks about customer engagement through a technological lens will miss the very thing that will keep them in business for the long-term—the impact of technology on society and behavior and how it opens up new touch points and changes expectations as a result.
Depending on your business, you may or may not already have someone dedicated to your social media strategy. Whether it is aligning with your current business objectives and priorities is a different article. The focus for our time together right now is on how you will compete for the future of attention, wherever attention is focused. All signs at the moment point to mobile as the future of engagement and commerce as smartphones and tablets become the lens for how consumers see the digital and virtual worlds.
At the end of 2011, the U.S. alone was home to more than 100 million smart phone users. By 2014, 90 million people will use tablets in the U.S., which will represent 36% of the overall Internet population. Why is this important to your business? Regardless of size, the state of mobile now insists that you think through a dedicated experience for customer engagement and commerce alike.
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This Week's Mobile Marketing News
e-Marketer
For B2Bs, Mobile Is Key to Unlocking Sales and Loyalty
Feb,08,2013
by:+Staff
As Ogilvy & Mather’s director of digital strategy, Jeff Stokvis works closely with the agency’s B2B clients and is a member of Ogilvy’s Mobile@Ogilvy cross-functional working group. Stokvis spoke with eMarketer’s Tobi Elkin for the B2B Perspectives series about the ways mobile is changing how B2B marketers communicate and the untapped business opportunities that mobile offers them.
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SmartBlog on Social Media
How to leverage Twitter’s Vine app for B2B content marketing
Feb,08,2013
by:+Kristen Galli
By now you have probably heard of Twitter’s new video-sharing application called Vine. If not, here is a quick snapshot. Users can record motion and sound clips from their iOS phones and upload the newly created video via the app to share on Twitter or the Vine environment itself. Each video can be tagged with keywords and hashtags, and users can like and comment your post, similar to other video-sharing sites. What makes Vine different? It’s all about the length restriction. Each video is limited to six seconds in length and will loop continuously after it is published. While the coverage of the Vine app lately has been largely negative, due to privacy bugs and controversial adult content, there are incredible opportunities out there for businesses willing to experiment with the app.
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Site Pro News
Facebook – The Social Network King
Feb,11, 2013
by:+Vince Ginsburg
It’s hard to dethrone the king. It’s not because the king is necessarily best, or even the most beloved. Sometimes the king was just the first on the scene, or maybe circumstances just fell that way. Facebook is the current king of social networking and despite some faltering steps doesn’t appear to be going away anytime soon. It has many lessons to learn from its predecessor, MySpace. But so do its competitors.
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Wirehead Technology's Small Business IT Services
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