Mobile Marketing Watch
Feb,17, 2013
by:+ Michael
Forget Steve Jobs. Bruce Wayne may have done more for mobile technologies than anyone in Silicon Valley.
“Batman may be fictional,” says software engineer Brian Spellman of Indiana-based IGTech, “but the character’s mobile tech savvy as expressed mostly through the Christopher Nolan trilogy may have inspired today’s mobile hardware and software designers more than we – or even they – realize.”
From the growing fusion of mobile tech with our automobiles, to the sleek black look of our touchscreen handheld devices, there is no shortage of hot mobile gadgets and developments in the market today that could have easily been found in the Batmobile a few years ago.
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This Week's Mobile Marketing News
e-Marketer
Zappos Takes a Close Look at Consumers' Mcommerce Patterns
Feb,22,2013
by:+Christine Bittar
As head of mobile at Zappos.com, Aki Iida wants to continue to find ways for the shoe and apparel retailer to be front of mind for shoppers. He spoke to eMarketer’s Christine Bittar about mobile shoppers, how to appeal to consumers on smartphones and where people really are when they place orders.
eMarketer: Do you think consumers are using their smartphones to actually fulfill a Zappos order or is it still more of a shopping tool and orders are finished on the desktop?
Aki Iida: It’s a combination of both. There’s definitely been progress; more people now complete the full purchase on mobile. In testing, however, we’ve seen there’s still a subset of customers who like the app experience, say it’s fantastic, but are hesitant to complete the purchase there [because] they need to see merchandise on a bigger screen. People also use [our app] as a browsing tool and for checking on the whereabouts of orders.
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Mobile Marketing Watch
PayAnywhere’s Mobile Payments Prowess Praised in Forbes
Feb,22,2013
by:+MikeR
Forbes is out with a new report highlighting the evolution of payment platforms and the industries gaining invaluable resources from today’s leading payment solutions providers.
PayAnywhere received high marks in the report, particularly from our troops – the cookie-wielding variety of troops, that is. In other words, thanks to mobile payment options, it’s getting more and more difficult to say “no” to Girl Scouts and their thin mints.
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Small Business Newz
16 case studies prove ROI of mobile marketing
Feb,19, 2013
by:+Rob Petersen
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?
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Hello Businesses Owner,
I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do.
That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC). This consortium views the needs of small businesses and their employees as a top priority.
And, as a member of the Steering Committee of the SBHCC I am personally inviting you to join our network of small businesses who know that only through our collective voices that will assure that the Affordable Care Act live up to its goal of making healthcare affordable for all.
Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of the SBHCC to provide factual information about the changes that are already happening and those coming in the near future. The SBHCC discusses the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.
Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits.
Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side.
As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage. The opportunity to create positive change is now. It is about fairness and choices for small businesses. To that end I like for you to hear my own personal story about how the new healthcare law will effect me.
Please go to this link at Healthcare.gov to see my story Watch My Story
Then Join the SBHCC do not hesitate to contact me with any questions or thoughts. I may be reached at wireheadtec@gmail.com or Wirehead Technology
Sincerely,Howard Lee
CIO
Wirehead Technology
Tel-312-286-8416
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