Monday, August 5, 2013

Featured Report: The Perils of Being a Social Media Holdout


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The Perils of Being a Social Media Holdout

Harvard Business Review
July,31,2013
by:Clara Shih and Lisa Shalett

There are conversations taking place about your company or brand 24 hours a day, seven days a week in social media. Are you a part of these conversations? Or are you hoping that if you don't hear them, they don't exist?
Social media offers a variety of opportunities for brands to understand and participate in those conversations. While participating in social media is not without risk, not participating might prove to be the greater risk - especially to reputations.
Here are three risks of not being in social media for big companies or major brands, small business owners, and service providers:
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education group
Untapped opportunity exists with K-12 educational apps: report

Mobile Marketer
Aug,01,2013
by:Rebecca Borison

Opportunity abounds for application developers in mobile device management for K-12 education, according to a study by Interactive Educational Systems Design, Inc. and STEM Market Impact, LLC.
IESD and STEM Market Impact found that mobile technology is increasingly playing a large role in K-12 education, creating the need for business leaders to react accordingly. The survey collected responses from 558 educators and is the second annual report.
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employees
Video: Social media success starts with trust
Word of Mouth.org
Aug,02,2013
by:Andy Sernovitz

Building trust is the secret to success when it comes to effective social media and word of mouth marketing. Being honest with your consumers is the ultimate bottom line, but that line can become blurred if proper ethics and disclosure practices aren't a core part of your social media strategy.
SocialMedia.org and WordofMouth.org CEO Andy Sernovitz says social media ethics shouldn't be taken lightly - after all, it's the law. In the video below, he explains how easy it is to follow the recently updated FTC guidelines and proper steps to take to save your brand's reputation. Social media ethics is largely uncharted territory, but these steps can help you stay out of trouble and maintain your customers' trust.
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