Featured Report:Obama Meets with Mobile Leaders to Discuss Surveillance

Obama Meets with Mobile Leaders to Discuss Surveillance Yankee Mobile Group Aug,02,2013 by:Andy Sernovitz President Barack Obama met with Apple CEO Tim Cook, AT&T CEO Randall Stephenson, Google computer scientist Vint Cerf and other tech leaders to discuss government surveillance. Politico is reporting that earlier in the week there was a similar meeting between top administration officials, tech-industry lobbyists and leading privacy hawks, with discussions revolving around the controversy with the NSA. While a spokesperson for the White House has not provided details about the meeting with the president, an administration aide has said this is part of a larger campaign. The official said to Politico, "This is one of a number of discussions the administration is having with experts and stakeholders in response to the president's directive to have a national dialogue about how to best protect privacy in a digital era, including how to respect privacy while defending our national security." Read More

Marketing analytics: Demystifying the process SmartBlog on Social Media Aug,06,2013 by: Paul Beaulieu Let's start with an old joke about marketing. "Half of my marketing budget is wasted, I just do not know which half!" Sound familiar? The days of what marketers call ready, fire, aim are over. Traditional marketing agencies have had immense problems making the jump to digital agencies. Why? Because they were never held accountable for return on investment. The standard line always was that you can't measure brand awareness or brand visibility. This simply doesn't cut it today. If an agency or an in-house marketer can't show quantitatively how the marketing budget is being used, they are not doing their job. It's no longer just about the creative. Learn More

Rumor Mill: Amazon developing Android-powered gaming console Fierce Mobile Content Aug,06,2013 by:Jason Ankeny Amazon (NASDAQ:AMZN) reportedly is at work on a gaming console powered by Google's (NASDAQ:GOOG) Android mobile operating system, with a retail launch expected in time for the 2013 holiday shopping season. Citing sources with knowledge of Amazon's developmental efforts, GameInformer reports the console will run games available for download from the online retailer's Appstore for Android and will include a dedicated controller. GamesBeat notes it has also heard rumblings of the Amazon console, with one developer source revealing that Amazon is actively soliciting content for the hardware, with an emphasis on casual games. Other sources told GamesBeat they question whether Amazon is serious about bringing the console to market, however. Read More

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