Featured Report: The Problem With Inbound Marketing

The Problem With Inbound Marketing Small Business Newz Aug,15,2013 by:John Jantsch I've been promoting the concept of inbound marketing for about ten years now. I certainly didn't coin the term "inbound marketing," but it's a concept that has been the basis of my teaching and it's the approach that I've used to build my business. Think about the impact of that - I've been able to build a multimillion dollar global business without advertising, without a sales staff, without any outbound efforts at all. Every bit of business I generate comes to me through the consistent creation of educational content, being found by those in search and engaging those who want to know more. Read More

Wearable technology will be game-changer for mobile: Forrester Research Mobile Marketer Aug,15,2013 by:Lauren Johnson PHILADELPHIA - A Forrester Research executive at eTail East claimed that the combination of wearable technology, data and a consumer-chosen mobile interface will shake up mobile for marketers. The Forrester executive spoke about the massive change that digital has caused for brands during the "Marketing Innovation in the Age of Digital Disruption" keynote session. The session also gave attendees a better grasp on why brands are creating innovation labs as ways to test new types of technology for better smartphones, tablets and desktop experiences. Learn More

Facebook and LinkedIn Figure Out What PR Pros Have Known For Years Social Media Today Aug,12,2013 by:Chad Pollitt LinkedIn's stock price has doubled this year and Facebook's grew by 42 percent. Both companies are surging because they've outperformed expectations by growing revenue. They've also recently added new ways to advertise - sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While LinkedIn has multiple revenue streams, Facebook's is primarily driven by paid media buys. Both social media sites rely on selling advertising to drive some portion of their revenue. Read More

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