Featured Report: 5 Social Media Marketing Trends for 2014

5 Social Media Marketing Trends for 2014 Social Media Today Nov,04,2013 by:Frederic Gonzalo Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year holidays has begun. I will leave it to others to ponder on how 2013 was meaningful for businesses, small and large, as I would much rather take a look at what to expect in 2014 in terms of social media marketing. For one thing, I believe most brands now understand the impact social media can have on their business, yet many are still dealing with the challenges that come with its reality. Among some of the key concerns Learn More

Tablet, Laptop Search Conversions Beginning To Look Similar Online Media Daily Nov,05,2013 by:Laurie Sullivan Tablets are beginning to feel more like laptops, confirming an assumption made by Google execs when launching the Enhanced Campaigns paid-search platform -- that eventually, consumers would behave in a similar way on both devices and that conversions originating from each would look the same. Data now shows that click-through rates (CTRs) originating from desktop and tablet devices have begun to converge. In fact, CTRs on tablets this year narrowed to 27% higher than desktop, compared with 51% in 2012 -- even as smartphone CTRs rose from 82% to 88%. Read More

How to Empower Prospects to Sell You to The Boss Social Media Examiner Nov,09,2013 by:Michael Stelzner Watch Video

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