Featured Report: Verizon, AT&T, Sprint and T-Mobile detail holiday marketing strategies

Verizon, AT&T, Sprint and T-Mobile detail holiday marketing strategies   Fierce Wireless Nov,22,2013 by:Staff The fourth quarter holiday shopping season is the most critical sales period for the nation's top wireless carriers. The fourth quarter is typically when they spend the most on advertising, and it's usually when they add the most subscribers. According to historical data from research firm Nielsen, Verizon Wireless (NYSE:VZ) and AT&T Mobility (NYSE:T) have consistently spent more on marketing in the fourth quarter than Sprint (NYSE:S) and T-Mobile US (NYSE:TMUS), which makes sense, given the disparities between the sizes of the companies' subscriber bases and revenues. In the fourth quarter of 2012, Verizon spent $476 million on marketing, according to Nielsen (though that figure includes money for Verizon's wireline operations as well). AT&T Mobility spent $364.3 million, Sprint spent $222.2 million and T-Mobile spent $234.7 million. Read More

Smartwatches aren't the next big thing. The next big thing is already here ZD Net Nov,24,2013 by:Steve Ranger Small screens, tiny batteries, a general air of nerdiness and no particular reason to exist: it's never been easy selling smartwatches and it's not going to get any easier anytime soon. Samsung was first off the blocks this time around with the release of the Galaxy Gear, and has apparently shipped 800,000 of the smartwatch (although it's unclear how many it has sold). But despite plenty of rumours that they're working on rival timepieces, few of the other big players (Google, Apple, or Microsoft in particular) seem especially keen to join the smartwatch race, leaving it to startups, Kickstarter-powered projects and fitness bands to make most of the running. Read More

Budget Moto G Hits U.S. in Time for Holidays Wireless Week Nov,26,2013 By:Andrew Berg The Moto G comes with HSPA+ connectivity and sells for unlocked for just $179 (8GB) and $199 (16GB). Even at that low-end price, the Moto G packs many of the features associated with a high-end device, including a 4.5-inch HD display, a Qualcomm quad-core Snapdragon 400 processor. According to a press release, the Moto G comes running Android 4.3 Jellybean, with a guaranteed upgrade to Android 4.4 KitKat in the beginning of 2014. Read More

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