Featured Report: More Consumers Shopping Mobile and Local

Survey: More Consumers Shopping Mobile and Local Mobile Marketing Watch Nov,14,2013 by:Michael This holiday season, more consumers ever will shop local and with the assistance of mobile technology. According to Deloitte's 28th annual survey of holiday spending intentions and trends, increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season. Read More

Social Circles - Use Social Media to Build a Touchpoint Corral Small Business Newz Nov,12,2013 by:Jay Baer There are very few sure things in social and email marketing...The open rate for email is 25% on average.The reach of a Facebook post (without paying to promote it) is approximately 5% - 15%.The reach of a tweet is almost impossible to determine. If you buy promoted tweets, you'll receive impressions data but not reach data. How many of your customers see what you post to Instagram or Pinterest? Who knows? That's unicorn math. Learn More

Want to Prove Your Company Is Human? Get Your CEO to Tweet  Social Mediopolis Nov,13,2013 by:Ekaterina Walter Big company executives are virtually invisible on social networks. Whether it's CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to leave that to their marketing and PR teams. That said, it seems that executives do realize the value of such an engagement. A survey conducted by Bazaarvoice in the summer of 2012 among 100 Chief Marketing Officers clearly showed that CMOs see value in social media. Over 82% of CMOs believe social data has a measurable impact on brand awareness. Over 89% said that social data has influenced their decisions and 21% of those surveyed said social data affected at least one in five decisions they made. Read More

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