Google Search Trends: Consumers To Spend More Online This Holiday Season

Google Search Trends: Consumers To Spend More Online This Holiday Season Online Media Daily Oct,31,2013 by:Laurie Sullivan One in four consumers plans to make a purchase from a retailer they never bought from before, giving brands new opportunities to reach new customers. Men will spend 15% more than women, and adults ages 25 to 34 will spend 19% more this year compared with last, per a study released Thursday. Read More

Can You Build a Business Today Without Social Small Business Newz Nov,02,2013 by:John Jantsch See, I still get asked that kind of question pretty much every day. "You know, that social media stuff is important, just no one in my industry is using it." I stopped being geeked up about social media some years ago, but that's because about then I realized social media had firmly become a behavior instead of a tool or a tactic. It's no longer what you do, it's part of how you do everything. I for one don't think you have to concede that social media is hip and important and all that, but you can't really build a business today without employing it. Let me restate that not for emphasis, but for clarity. Learn More

Keen On... Social Media: The First 2,000 Years Tech Crunch Oct,31,2013 by:Andrew Keen How old is social media? Maybe we can date it from the birth of Facebook in February 2004. Or perhaps we can go back to 2002, to when Friendster was founded. Or even way, way, way back to digital antiquity - back to 1997, when Reid Hoffman founded the first social media website, SocialNet. No, social media is actually older, 2,000 years older, than Facebook, Friendster or SocialNet. That's the view at least of Tom Standage, the digital editor of the Economist, whose new book Writing In The Wall: Social Media - The First 2,000 Years makes the intriguing argument that social media has actually been around since the Romans. It's the industrial top-down media of the last 150 years, Standage told me, that is the historical anomaly. Social media, he explains, "scratches a prehistorical itch" for personalized news, opinion and gossip. So rather than a waste of time or a distraction, he insists, Facebook and Twitter are actually something that satisfies us as human-beings. Read More

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