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Black Friday sales up 7%, mobile up 36% - and iPhone driving 450% more sales than Android
 Venture Beat Nov,29,2013 by:John Koetsier Retailers are giving thanks today as not only were Thanksgiving sales up more than 10 percent yesterday but Black Friday sales are also up at least 7 percent today. Mobile traffic accounted for 37 percent of all online traffic, according to IBM’s Digital Analytics Benchmark, which is a 36 percent increase from last year. As per usual, iOS mobile traffic was much more valuable than Android, driving 450 percent the sales and more than double the visits of smartphones and tablets running Google’s mobile operating system. Read More    |
Pinterest For Business: Don’t Let Pinterest Pin You To the Wall
Small Business Newz Dec,01,2013 by:Beth Anne Ballance Pinterest offers a unique platform to business - a way to organically promote products while adding a personal touch through the creation of storyboard to support brand mission. Originally used by individuals as a way to discover and share items of interest, brands discovered a platform rich in active consumers and influencers. Pinterest has 4x the conversion per click of Twitter and a 27% higher conversion rate than Facebook, plus it drives 3x the traffic to sites than YouTube, LinkedIn, and Google+ combined. Learn More |
Study Finds That Facebook Ads May Bolster Paid Search Performance
Street Fight Nov,22,2013 by: Myriah Towner A new study from Kenshoo finds that advertising on Facebook may bolster the performance of existing paid search marketing campaigns. The research, funded in partnership with Facebook, found that users who saw an ad on Facebook and then made a purchase via a paid search link spent nearly a quarter more than those who were not exposed to the same ad. The study analyzed search results of more than 2,500 stores of a leading retailer in the U.S. in August and September, comparing a group of users who were exposed to Facebook ads before paid search ad and those who were not. Read More |
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