Featured Report: Why Social Media Marketers Need To Follow The Weather

Why Social Media Marketers Need To Follow The Weather Marketing Land Dec,26,2013 by:Steve Olenski Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a mere dusting was predicted for my neck of the woods, Philly, and we ended up getting a near blizzard. So, with that in mind and with the warning that the weather is quite volatile in nature - literally - here’s why social media marketers need to follow the weather. Learn More

Women Up Time Spent on Social Platforms e-Marketer Dec,23,2013 by:Alison Zeringue Women are increasing the amount of time they spend on social networking sites-especially platforms other than Facebook, though the social giant is still by far the most popular network. According to research from SheKnows and Harris Interactive, which surveyed US female social network users August, 79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram. Read More

How Might Google Change Online Advertising in 2014? Web Pro News Dec,27,2013 by:Sean Patterson 2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitioned its AdWords customers to its Enhanced Campaigns. The new campaign management interface met with a mixed reaction from advertisers, though Google provided a nearly endless stream of educational material ahead of the upgrade deadline. Read More

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