Instagram is the 'best platform for brands' in 2013, beating out Facebook, Twitter, and Google+
Venture Beat Dec,05,2013 by:John Koetsier Instagram is the best platform for brands, according to a new study that reviewed all brands on social with over 25 fans on each of four major social platforms: Instagram, Facebook, Twitter, and Google+. "With increases in fan/follower engagement nearly three times that of other networks studied, Instagram is the clear winner for 2013," SumAll CEO Dan Atkinson said. "If a company has a visual product to sell and it's currently not on Instagram, that company is missing out on significant brand awareness and revenue." Learn More    |
Social Media Participation - A View Of The Bigger Picture
Small Business Newz Nov,21,2013 by:Lee Odden Social media technologies and platforms are now everywhere internet connectivity exists: desktop, tablet, smartphones and even kitchen appliances, cars and wearable devices. While social technology usage has matured significantly, there are many business professionals who either haven't started or aren't comfortable with the behavior of public sharing. One of the most common criticisms or objections I hear is that an individual Tweet, Facebook post or image on Instagram isn't going to make a difference amongst the stream of social noise published every second. In fact, it can seem pretty overwhelming to executives my age, because expectations of their position are generally high and so is their own uncertainty about the impact of social media participation. Read More |
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Social Media Stats that Will Impact Your Strategies for 2014
 Site Pro News Dec,09,2013 by:Tina Courtney-Brown Businesses consistently dismiss the importance of social media, and in many ways, for good reason. It's challenging to quantify, and even tougher to manage. You can't do social halfway - either you're tackling this landscape with a full throttle approach, or you've dipped a toe in and haven't seen an iota of movement. One of the most difficult aspects of social media is the ever-changing landscape. Riding on assumptions and intuition about social demographics and trends is a fatal flaw. To be effective in the social stratosphere, you have to stay on the pulse of what's trending. And that varies from platform to platform. What Pinterest users are going batty for will not match up with the latest Twitter tweets. So be prepared to stay on top of social media's latest and greatest, or you won't see your efforts pay off. Read More |
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